Mida
Mida is a lightweight A/B testing platform for websites that runs experiments and measures conversions without requiring developers.
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What is Mida?
Mida is an AI-powered lightweight A/B testing platform for websites that enables teams to run experiments, personalize pages, and measure conversions without needing developers. It features a visual editor for no-code changes and a code editor for custom JavaScript, CSS, and HTML, along with easy GA4 integration for analytics. The platform supports unlimited testing, A/B testing (same URL), split URL testing, feature flagging, server-side testing via SDK, and content personalization with advanced targeting rules.
Key features include MidaGX AI Generative Experimentation for conversational AI-powered experiment creation, flicker control to prevent page rendering issues, multiple statistical models, Multi Armed Bandit for smart optimization, cross-domain and multipage testing, campaign scheduling, one-click winning variation deployment, and shareable reports without login requirements. The visual editor is WYSIWYG, making it simple to create tests in minutes, while the code editor provides full control for developers when needed.
Mida is designed for CRO teams, marketing teams, data-driven businesses, agencies managing multiple clients, and anyone looking for a Google Optimize replacement. It's particularly suitable for small sites, Shopify stores, Framer sites, Webflow/Wix websites, and funnel sites. The platform is trusted by CRO teams worldwide and has been used by agencies for over 2.5 years for CRO work across multiple clients.
Mida pricing
Pricing model: Freemium
Mida offers 3 pricing tiers: Sandbox (Free) at $0/month includes 100,000 Monthly Tested Users, 60 days data retention, 30 MidaGX AI Credits monthly, 2 variants/tests/goals, 2 active projects, basic targeting, email & AI support. Growth plan at $299/month (billed annually, $399/month monthly) includes everything in Free plus unlimited data retention, unlimited MidaGX AI Credits, unlimited variants/tests/goals, 5 active projects, advanced targeting rules, post-segmentation filtering, full 3rd-party integrations, and live chat support. Enterprise plan has custom pricing with unlimited Monthly Tested Users, unlimited active projects, SAML SSO, SLA, dedicated CRO consultant, dedicated CSM, dedicated developer, and priority support. Pricing is usage-based on Monthly Tested Users with all features included, no separate charges for Live Deployment or Personalization.
Mida pros
- Lightweight 15KB compressed script that doesn't slow down websites
- No developer required - visual editor enables no-code A/B testing
- Generous free plan with 100,000 monthly tested users
- Seamless GA4 integration for analytics
- MidaGX AI for conversational experiment creation in seconds
- Both visual editor and code editor (HTML/JS/CSS) available
- Unlimited testing with no cap on number of tests
- Flicker control prevents page rendering issues during tests
- Multiple statistical models for flexible analysis
- Split URL testing for completely different page versions
- Server-side testing support via SDK for NodeJS
- Cross-domain testing with same project snippet across domains
- Advanced targeting rules including device, country, browser, OS, time of day
- Post-segmentation filtering for deeper analysis
- One-click winning variation deployment after tests end
- Shareable reports that don't require login to view
- Real person support instead of AI chatbots only
- 5-minute setup time to run first test
- Affordable pricing compared to VWO, AB Tasty, PostHog
- Perfect Google Optimize replacement with WYSIWYG editor
Mida cons
- Free plan limited to 2 variants, tests, goals, and 2 active projects
- Growth plan only includes 5 active projects (not unlimited)
- 60-day data retention on free plan vs unlimited on paid
- Only 30 MidaGX AI Credits monthly on free plan
- Mobile native development support only in closed beta
- Can be challenging with custom websites not natively supported
- Some users report AI responses are delayed despite instant claim
- Agency portal requires reaching out separately for multi-client setup
Frequently asked questions about Mida
What is Monthly Tested Users (MTU)?
Tested users are individuals who visit your website and are included in any of the A/B tests you're conducting. Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view.
How does Mida affect my site speed?
Mida is designed to have minimal impact on site speed. The script is 15KB compressed and typically much smaller and faster than most competitors, keeping website performance smooth. This super lightweight script means very fast test load times for the least bias.
Can I use Mida for native Mobile Development?
Mobile native development support is in closed beta now. You need to contact Mida through email to get into the beta testing for free.
Can it run on my website (Webflow/Wix/Framer/etc)?
Yes, Mida works with almost all websites that allow the addition of custom HTML codes. It's particularly simple for Framer sites, and has been set up easily on Shopify client sites.
Do you support cross domain testing?
Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.
Do I need to pay separately for Live Deployment and Personalization?
No, it's all covered within the Growth plan. Mida's pricing plan doesn't charge separately for features; it's purely a usage-based pricing model with all features covered.
Why does the Growth plan include only 5 projects?
For most teams, 5 projects are more than enough. Most customers use 1-2 projects (for example, one for a landing site and one for an app). If you need more than 5 projects, you're likely managing multiple sites or clients, and should reach out about the Agency plan which is better built for that use case.
Can it run on funnel sites?
Yes, it works on all website funnels that allow you to inject custom HTML codes to the HEAD section of the pages.
Do you offer an agency portal to see all clients and results?
Yes, Mida supports flexible agency setups depending on how you work with clients and handle billing. Agency portal and multi-client account options are available in Mida, but you need to reach out to learn about them.
What makes Mida different from VWO, AB Tasty, PostHog, and Plerdy?
Mida is easier to use, quicker to set up (5 minutes), and provides all the reporting needed for fast decision-making without being too complex, costly, or lacking key features. It's the closest replacement for Google Optimize with low cost, easy implementation, very quick loading, and the ability to use built-in analytics or connect to GA. The super lightweight script means fast test load times with least bias.