Octolens
Octolens is an AI-powered tool designed for businesses to perform social listening. Its primary objective is to monitor mentions of user-specified keywords acro...
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What is Octolens?
Octolens is an AI-powered social listening tool built specifically for developers and B2B SaaS teams. It monitors brand mentions, competitor activity, and keyword discussions across 13+ platforms where developers and tech communities talk, including Reddit, X (Twitter), LinkedIn, GitHub, Hacker News, Stack Overflow, DEV.to, YouTube, TikTok, Bluesky, podcasts, newsletters, and news outlets. The tool uses AI to filter out irrelevant noise and only surface high-signal mentions that matter to your business, assigning relevance scores (high/medium/low) and tagging posts with sentiment and categories like buy-intent, customer testimonial, or promotional content.
Key features include real-time and hourly mention refresh options depending on the plan, AI relevance scoring and sentiment analysis, Slack and email alerts with customizable relevance filters, full API access with webhooks and an MCP server on all plans for building custom integrations and AI agent workflows, CSV export, mentions-over-time analytics graphs, and unlimited team seats. The MCP server allows users to query their mentions from any AI tool like Claude, Cursor, or ChatGPT using natural language. Users can add extra mentions (from $0.007 per mention) and keywords (from $5/month) to any plan with full cost control.
Octolens is ideal for founders who want to stay close to users while scaling, marketing teams tracking brand health and campaign impact, Developer Relations teams responding to community feedback in minutes, and AI agents needing real-time social data. The tool helps companies catch issues early, find leads, correct misinformation before it spreads, gather real product feedback, and engage in relevant conversations at scale. Over 1,000 brands including Vercel, Railway, Prisma, Tally, PostHog, Supabase, and Nango use Octolens.
The platform offers a 7-day free trial with all Pro plan features (up to 1,000 mentions) requiring no credit card, with setup taking just 2 minutes. Pricing is flexible with monthly or annual billing (20% savings), and users can cancel anytime. The tool supports tracking common word brands like
Octolens pricing
Pricing model: Paid
Octolens offers three pricing tiers with monthly or annual billing (20% savings on annual). The Pro plan is $119/month ($95/month annually) with 15,000 mentions, 10 keywords, hourly refresh, covers all socials and community platforms, and includes API, webhooks, MCP server, Slack & email alerts, and AI filtering. The Scale plan is $319/month ($255/month annually) with 50,000 mentions, 15 keywords, real-time refresh, additionally covers podcasts/news/newsletters, and includes all Pro features plus unlimited data history. The Enterprise plan has custom pricing with multiple workspaces, unlimited mentions, unlimited keywords, custom AI agents, and priority Slack connect support. Extra mentions cost from $0.007 per mention and extra keywords from $5/month on any plan. A 7-day free trial with all Pro features and up to 1,000 mentions is available with no credit card required.
Octolens pros
- AI filters out irrelevant mentions and noise automatically
- API, webhooks, and MCP server available on all plans including free trial
- Monitors 13+ platforms relevant for developer brands in one place
- Can track common word brands like Apple or Amazon without excessive noise
- Unlimited team seats on all plans
- 7-day free trial with no credit card required and 2-minute setup
- Slack alerts customizable by relevance level (high only or high+medium)
- Real-time refresh on Scale plan, hourly refresh on Pro plan
- Adds extra mentions and keywords flexibly without upgrading plans
- AI tagging includes sentiment analysis and categories like buy-intent
- Webhooks directly compatible with Discord
- Works with automation tools like Zapier, n8n, and Make
- 2-years data history on Pro, unlimited on Scale and Enterprise
- 50% referral commission for first 12 months of referred revenue
- Responds to support emails within 24 hours (usually much faster)
- MCP server lets you query mentions from Claude, Cursor, ChatGPT in natural language
- CSV export and mentions-over-time analytics graphs included
Octolens cons
- No mobile app available yet
- Pro plan only has hourly refresh, not real-time
- Pro plan limited to 10 keywords minimum
- Podcasts, news, and newsletters only on Scale plan ($319/month)
- Twitter/X only returns English results
- Coverage accuracy varies by platform and keyword volume
- No free forever plan, only 7-day trial with 1,000 mentions
- Additional keywords cost extra ($5-10/month depending on plan)
- API rate limit of 500 requests per hour per organization
- Enterprise plan pricing is custom (not transparent)
Frequently asked questions about Octolens
What platforms does Octolens monitor?
Octolens can track mentions on Newsletters, Podcasts, Twitter/X, Reddit, Bluesky, GitHub, YouTube, Stack Overflow, Hacker News, DEV.to, TikTok, LinkedIn, and News outlets. The platform covers 13+ sources total, and they are adding more sources on a frequent basis. If a specific platform is missing, users can reach out to request it.
Is there a free trial available?
Yes, Octolens offers a 7-day free trial with all Pro plan features so you can see if the tool is right for you. During the trial, you can access up to 1,000 mentions. No credit card is required to start the trial, and setup takes just 2 minutes.
How does the AI filtering work?
Octolens acts like a team member who reviews posts and determines their importance to your business. The AI assesses each post's relevance based on the context of your business and the needs of B2B SaaS, assigning a high, medium, or low relevance score. It also tags posts with sentiment and categories like buy-intent, customer testimonial, or promotional. You can choose to receive alerts for all posts or just those marked as high relevance or high and medium (default).
Can I get Slack notifications for new mentions?
Yes! You can receive notifications for new mentions directly in Slack. You can also customize which relevance levels trigger alerts. For example, you might opt to be notified only for posts that the AI identifies as high relevance—such as those with buying intent, promising engagement opportunities, customer complaints, or praise.
Does Octolens have an API?
Yes! Octolens offers full API access, webhooks, and an MCP server on all plans. This allows you to integrate your mentions with any app, build custom dashboards, or power AI agent workflows. The webhooks are directly compatible with Discord. Additionally, you can use popular automation tools like Zapier, n8n, or Make to route your notifications to your app of choice. The API base URL is https://app.octolens.com/api/v2 with Bearer token authentication.
Is there a referral program?
Yes, Octolens has a referral program where you can earn 50% of the revenue generated by your referrals for the first 12 months. You can learn more at octolens.com/referral-program. If you have questions about the referral program or want to partner with them, you can reach out via their in-app chat.
Is there a mobile app?
Not yet! Octolens does not currently have a mobile app. However, if they receive enough requests, they may develop one in the future, so users are encouraged to let them know their thoughts about wanting a mobile app.
Can I cancel my subscription anytime?
Yes, you can cancel your subscription at any time. There is no long-term commitment required, and you can switch between monthly and annual billing or change plans as your needs grow.
How do I contact support?
You can reach Octolens support at [email protected] and they will get back to you within 24 hours (usually much faster). You can also use the in-app chat box for support inquiries. For documentation questions, you can check their GitBook documentation or use the in-app chat.
What is the API rate limit?
The Octolens API has a rate limit of 500 requests per hour per organization across all API keys. Every 2xx response returns three headers to help clients pace themselves: X-RateLimit-Limit (the hourly cap of 500), X-RateLimit-Remaining (requests left in the current window), and X-RateLimit-Reset (Unix timestamp when the window resets). When the cap is hit, the endpoint returns 429 with a Retry-After header.