Passionfroot Discovery
Passionfroot Discovery — Streamline brand deals with an all-in-one collaboration and management platform.. [Contact for Pricing]
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What is Passionfroot Discovery?
Passionfroot Discovery is the world's leading B2B creator platform and AI-powered Agentic Marketing OS designed to help brands scale their marketing and partnerships through collaborations with top creators and thought leaders. The platform connects businesses with vetted creators across YouTube, LinkedIn, Instagram, TikTok, and newsletters, making it easy to discover, manage, and optimize creator-led marketing strategies in one place.
For brands and B2B marketing teams, Passionfroot features Zest, an AI agent that builds complete GTM strategies from a single prompt, curates creators matched to your ICP based on audience fit and performance, generates campaign briefs and personalized outreach proposals, and provides an action center to manage campaign deadlines and follow-ups. The platform offers automatic tracking of every post across all platforms with reach, engagement, spend, and ROI analytics, plus insights on which creator-platform-format combinations work best for your audience.
For creators, Passionfroot provides a marketplace to find B2B brand partnerships, a customizable storefront to showcase ad slots and media kits, tools to manage collaborations from request to payment and reporting, Live Campaigns with specific briefs from sponsors, and the Discover section to browse exclusive campaigns and connect with brands in the Passionfroot Partner Network. Most brands on the platform are in B2B sectors like software engineering, sales, and marketing.
The platform is ideal for B2B marketing and growth teams at tech companies who want to scale creator-led GTM without spreadsheets, as well as business-focused content creators looking for brand partnerships. Companies like Replit, Gamma, and Comet use Passionfroot to drive millions of impressions and scale their creator programs 10x.
Passionfroot Discovery pricing
Pricing model: Freemium
The core Passionfroot product is completely free with no monthly fees. For creators: 5% partner fee is charged to partners on organic brand deals you source yourself (bookings from your storefront wherever publicly linked, sponsors you send proposals to). Brand deals from the Passionfroot Partner Network have a 15% commission (sourcing fee including Stripe's 2.9% fee) automatically deducted from payouts - this includes sponsorship requests from the Ad Network and matches found in Discover. For example, if a partner books a Sponsored Video for $1,000 from the Partner Network, you receive $850. For brands: Starter plan is $0/month with unlimited access to Discovery, search the largest B2B creator ad network, build and deploy influencer campaigns, publish campaign briefs, personalized Creator picks, pay by card or bank transfer, procurement payment setup, and vetted approval. Scale plan has pricing based on needs and includes everything in Starter plus payments wallet (load and pay creators instantly) and dedicated support with Slack Channel. Managed plan has pricing based on needs and includes everything in Scale plus fully supported campaign execution from sourcing to payments and complete campaign management.
Passionfroot Discovery pros
- Free core product with no monthly fees
- Zest AI agent builds complete GTM strategies in seconds
- Curated B2B creators matched to your ICP based on audience fit
- Higher response rates vs. cold outreach from creators who want to partner
- Faster campaign turnaround than manual campaigns
- Automated campaign brief and personalized proposal generation
- Centralized action center for deadlines, approvals, and follow-ups
- Compliant wallet for fast payments without individual vendor approvals
- Automatic tracking of reach, engagement, spend, and ROI across all platforms
- No spreadsheets needed - all analytics automatically synced
- Zest uncovers which creator-platform-format combinations actually work
- Performance learnings automatically incorporated into next campaigns
- Live Campaigns with specific briefs and budget details from sponsors
- Discover section with curated directory of B2B brands opting in to discovery
- 5 free Connects per week to reach out to brands
- Vetted B2B creator network focused on business, productivity, and thought leadership
- White-glove support from Passionfroot team
- Works across all major platforms: YouTube, LinkedIn, Instagram, TikTok, newsletters
- Procurement payment setup for enterprise compliance
- Campaign insights help you see what works and optimize future campaigns
Passionfroot Discovery cons
- 15% sourcing fee on Partner Network brand deals including Stripe fees
- 5% partner fee charged on organic brand deals from storefront
- Discover feature requires approved profile and Stripe account setup
- Only 5 free Connects per week to contact brands
- Discover prioritizes professional creators with prior brand collaboration history
- Limited listings if few campaigns available in your selected categories
- Profile may be restricted if it doesn't align with Discovery Network priorities
- Cannot share email in applications or they won't be delivered
- Organic deals only tagged when booked through Discovery feature
- Must keep payments on-platform to maintain good actor status and higher ranking
Frequently asked questions about Passionfroot Discovery
What is Passionfroot?
Passionfroot is a marketplace for business-focused content creators looking for brand partnerships and vice versa. It is the world's leading B2B creator platform designed to help brands scale their marketing and partnerships through collaborations with top creators and thought leaders. The platform connects businesses with vetted creators across YouTube, LinkedIn, Instagram, TikTok, and newsletters, making it easy to discover, manage, and optimize creator-led marketing strategies in one place.
What is Zest?
Zest is Passionfroot's AI agent for creator marketing that makes GTM simple. Give Zest a goal and it builds a complete strategy in seconds including ICP, platforms, budget, and messaging. Zest curates creators matched to your ICP based on audience fit, content style, and performance; generates campaign briefs and personalized proposals for each creator; and analyzes performance patterns across past campaigns to recommend which creators, platforms, and formats to use again so every campaign gets smarter.
How does the Discover section work?
On the Discover tab you can browse exclusive Live Campaigns with specific briefs and a curated directory of brands in the Passionfroot Partner Network that have opted in to being discovered by creators exclusively on Passionfroot. Most brands are in B2B sectors like software engineering, sales, and marketing. You receive email notifications when a partner publishes a campaign matching your profile. To connect with a brand without a live campaign, click Connect on their company card to open a direct chat where you can pitch yourself. You get 5 free Connects per week.
How do I become eligible for the Discover feature?
To access Discover, your profile must be approved on the platform and you must set up your Stripe account via the provided link - this is mandatory. Creators should ensure their profile aligns with a business-oriented focus, demonstrates prior collaborations with brands, and has strong audience engagement metrics. The Discovery Network prioritizes professional creators who actively engage with brands. Creators with a proven history of brand partnerships and consistent audience engagement are more likely to qualify.
What fees does Passionfroot charge?
Passionfroot charges fees only on brand deals that the platform brings you, not on your own sourced deals. The core product is free with no monthly fees. For organic brand deals you source yourself (from your storefront or proposals you send), a 5% fee is charged to the partner. For brand deals from the Passionfroot Partner Network including Ad Network requests and Discover matches, a 15% sourcing fee (including Stripe fees) is automatically deducted from your payout. For example, a $1,000 Sponsored Video from the Partner Network pays out $850.
How do I know if a collaboration is from the Partner Network?
Each inquiry, request, and/or chat with a Partner that you connected with through the Partner Network will be clearly tagged with a PF badge to let you know it came from the ad network. Any partner who books you through the Discovery feature as well as any Partner you connect with on Discover will have this tag attached to the relationship. The tag only shows up for bookings done on Discovery, so your organic deals won't be tagged.
What platforms does Passionfroot support?
Passionfroot is available across all major platforms including YouTube, LinkedIn, Instagram, TikTok, and newsletters. Creators can build storefronts for ad or brand partnership slots on their different channels and create media kits highlighting collaboration rates, engagement rates, and schedules. Brands can find creators on all these platforms and the AI matches based on where your ICP is most active.
How do I apply to a Live Campaign?
When a partner publishes a campaign matching your profile, you'll receive an email notification. Read the campaign brief carefully noting content type, platforms, and budget. Apply by filling out the application with: details about your audience, what type of partnership content you'd offer, proposed pricing as a starting point for negotiation, and the earliest/best dates you can offer. You do not need to link your storefront as the partner will see that. Avoid sharing emails as applications without this will not be delivered. Partners typically respond within a few hours to a week.
Is Passionfroot GDPR compliant?
Yes, Passionfroot is based in Germany (EU) and complies with the GDPR framework. The platform has bundled FAQs about GDPR and how to create GDPR compliant forms in their help center for users who need this information.
Who uses Passionfroot?
Passionfroot is trusted by B2B marketing and growth teams at world-class GTM companies including Replit (which 10x'd its creator program), Gamma (which drove 1.3M+ impressions on LinkedIn), and Comet (which cut launch timelines from weeks to days). For creators, it serves business-focused content creators in B2B sectors like software engineering, sales, and marketing who are looking for brand partnerships. The platform has 26 employees and is headquartered in Berlin, Germany, with investors including Creandum, Supernode Global, Ali Abdaal, and Webflow founder Vlad Magdalin.