Potion
Potion is a video prospecting tool particularly aimed at supercharging B2B sales. This tool leverages personalized video software to enhanc...
Last verified:
What is Potion?
Potion is an AI video prospecting tool that enables sales professionals, marketing teams, support teams, and businesses of any size to create unlimited hyperpersonalized AI videos using their own face, voice, and gestures. The platform requires just a 4-minute training video to clone your personality, then generates personalized videos from text scripts without needing a camera. This eliminates the need to record multiple videos for each prospect while doubling response rates and closing deals faster.
Key features include AI face cloning, AI voice cloning, AI gesture cloning, dynamic video personalization, multi-language generation supporting 29 languages, screen recording to AI video conversion, custom branded video pages with your domain, custom video player themes with stickers/emojis/gifs, dynamic video backgrounds, video analytics for tracking engagement, and a VSL creator. The platform integrates with 50+ sales, marketing, support, and CRM tools including Salesforce and HubSpot through export-less integrations and Zapier webhooks.
Potion is ideal for sales teams running outbound campaigns, customer success teams drowning in ticket responses, product marketers who want to explain faster, creators scaling courses, recruitment teams hiring candidates, real estate professionals, and marketing campaigns. Trusted by 13,000+ companies including SAP, the tool helps increase engagement on campaigns by making them truly stand out with AI personalized videos that feel like genuine one-on-one interactions.
The platform is designed to be secure and safe, being SOC2 Type I compliant with data encryption using TLS 1.2. Users can generate full-length AI videos up to 5 minutes long, with shorter videos often performing better for campaigns. The user-friendly interface requires no technical knowledge, allowing quick video generation just by typing a script.
Potion pricing
Pricing model: Freemium
Potion offers three pricing plans with a 7-day free trial on all paid plans. Starter plan is $99/month per workspace and includes 750 Dynamic AI videos per month, 3 Full AI video templates per month, plus AI face/voice/gesture cloning, video personalization, multi-language generation, 50+ CRM integrations, export-less integrations, dynamic videos, dynamic video backgrounds, screen recording to AI video, video analytics, and VSL creator. Professional plan is $299/month per workspace and includes unlimited AI videos per month, all Starter features, Zapier webhooks, multi-user workspaces, roles & permissions, custom branding, custom domains, all team features, all admin features, and priority support. Enterprise plan requires contacting for custom pricing and includes all Starter and Professional features plus whitelabel Video AI, AI video strategy consultations, on-demand team coaching, highest priority support, SOC2 compliance, and data encryption with TLS 1.2.
Potion pros
- Creates unlimited AI videos from a single 4-minute training recording
- Clones your face, voice, and gestures for authentic personalization
- Increases response rates by up to 570% according to client data
- No camera needed - generate videos from text scripts alone
- Supports 29 languages for global outreach campaigns
- Integrates with 50+ CRM and marketing tools including Salesforce and HubSpot
- Export-less integrations streamline workflow without manual downloads
- Custom branded video pages with your own domain and branding
- Video analytics provide deep insights on viewer engagement
- Screen recordings convert to AI videos with personalized backgrounds
- SOC2 Type I compliant with TLS 1.2 data encryption for security
- Dynamic video backgrounds customize each video for different prospects
- Add stickers, emojis, gifs, and images to custom AI videos
- 7-day free trial on all paid plans to test before committing
- Zapier webhooks enable custom workflow automation
- Multi-user workspaces with roles and permissions for teams
- Priority support on Professional plan and highest priority on Enterprise
- Full-length videos up to 5 minutes with accurate lip-syncing
- Gestures automatically synchronized with audio for realistic delivery
- White-label option available on Enterprise plan for agencies
Potion cons
- Starter plan limited to 750 videos per month
- Only 3 full AI video templates included on Starter plan
- $99/month starting price may be expensive for small businesses
- Professional plan at $299/month is pricey for solo users
- Requires less than 5 minutes of video recording for AI training
- Video length flexible but shorter videos perform better
- Enterprise pricing requires custom quote rather than transparent rates
- Multi-language generation may have varying quality across languages
- Learning curve for maximizing dynamic video personalization features
- 29 languages supported but may not cover all regional dialects
Frequently asked questions about Potion
What is Potion and how does it work?
Potion is an advanced video generation AI that allows you to create AI personalized videos in your own face and voice at scale. The AI technology learns how you speak, emote, and gesture when you talk, then creates videos on your behalf. You train the AI with less than 5 minutes of recording (a minute-long video and 30 sentences), type your video script or record a video template, and Potion generates videos in your own face and voice without needing a camera.
How much video recording is required to train Potion's AI?
Potion's AI requires less than 5 minutes of video recording to train effectively. You need to record a minute-long video and 30 sentences. These recordings help Potion's AI train for tasks like voice syncing and personalization. The AI uses this initial input to replicate and apply personalized elements such as mentioning different names or details across multiple videos without needing extensive additional recording.
What is the difference between self-recorded and AI-generated videos in Potion?
Self-recorded videos allow you to personally create video content, adding a human touch to your outreach. AI-generated videos use text input to create videos automatically with your face and voice, enabling you to scale your video production without recording each one individually. Both options can be personalized depending on your outreach strategy, but AI-generated videos dramatically reduce the effort required for video creation.
How does Potion improve response rates in B2B sales?
Studies have shown that AI personalized videos can increase response rates by up to 150%, and for many clients it has even crossed 500%. By using Potion's dynamic video personalization tool features, you capture prospects' attention more effectively and receive meaningful engagement. One client reported a 570% increase in response rate, demonstrating the powerful impact of personalized video outreach.
Do I need to create individual personalized videos for each prospect?
No. You record your video once, then record the names or greetings for your prospects, and Potion's AI automatically creates personalized videos for each recipient. Potion saves every greeting recording as you go so you never have to record the same name twice. This eliminates the need to record multiple videos for each prospect while maintaining personalization.
How accurate is the lip-syncing in Potion's AI-generated videos?
Potion's technology ensures highly accurate lip-syncing by precisely matching the movement of the avatar's lips with the audio. This creates a natural and realistic speaking experience, making videos more engaging and convincing for the viewer. The lip sync is tight and it actually looks like you said those words.
Are the gestures synced with the audio in the video?
Yes, Potion synchronizes gestures with the audio in your video, ensuring that the avatar's movements are in harmony with the speech. The AI uses contextual analysis to determine the most appropriate gestures by considering the content of the speech, the intended emotion, and the overall purpose of the video. This synchronization creates a more cohesive and engaging viewer experience.
Which tools does Potion integrate with?
Potion integrates with 50+ sales, marketing, support, and CRM tools including popular platforms like Salesforce, HubSpot, and many others. The platform offers export-less integrations that streamline your workflow without manual downloads, plus Zapier webhooks for custom automation. You can find the entire list of integrations on Potion's integrations page.
How many languages does Potion support?
Potion supports 29 most commonly spoken languages in the world including English (USA, UK, Australia, Canada), Japanese, Chinese, German, Hindi, French (France, Canada), Korean, Portuguese (Brazil, Portugal), Italian, Spanish (Spain, Mexico), Indonesian, Dutch, Turkish, Filipino, Polish, Swedish, Bulgarian, Romanian, Arabic (Saudi Arabia, UAE), Czech, Greek, Finnish, Croatian, Romanian, Malay, Slovak, Danish, Tamil, Ukrainian, and Russian.
Is my data safe when using Potion's AI technology?
Yes, Potion's AI platform is SOC2 Type I compliant, ensuring the security and safety of your data. The platform also includes data encryption with TLS 1.2 for the Enterprise plan. All generated videos are streamed or hosted keeping user details safe, and you can trust that all your information is protected with industry-standard security measures.