Gong Engage

AI-powered sales engagement that turns customer conversations into personalized outreach and next-best actions.

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What is Gong Engage?

Gong Engage is an AI-powered sales engagement software that transforms customer conversations into personalized outreach and next-best actions. Built on the Gong Revenue AI OS, it's the only sales engagement solution powered by conversation data from billions of sales interactions. The tool helps revenue teams prioritize the right deals, build better customer relationships, and drive pipeline from lead to close.

Key features include AI Composer for drafting high-quality sales emails based on real conversations, automated sales flows for multi-step processes, complete account context in a single view, CRM integration with Salesforce and HubSpot, Call Spotlight for easy-to-scan call briefs, Gong dialer for calling directly from the platform, Analytics for tracking rep performance, collaborative note-taking, and activity feeds showing prospect interest cues from 120+ integrations. Users see 34% higher response rates on average, 30% more top-of-funnel opportunities, and 2X BDR-sourced pipeline.

Gong Engage is ideal for sales reps and sales managers who want to prioritize, personalize, and automate account-based outreach without jumping between tools. It centralizes workflows so collaborative note-taking, rep performance tracking, and CRM updates happen without leaving Gong. Companies like SpotOn created 30% more opportunities and Exterro increased BDR-sourced pipeline by 2X using the platform.

Gong Engage pricing

Pricing model: Free

Gong Engage does not have a free tier. Pricing is per user with a mandatory platform fee ranging from $5,000 to $50,000 based on team size. Engage costs $1,900-$2,200/user/year ($1,600-$1,920 annually) as an add-on to Gong Foundations, or $800 per user/year as an Engage-only add-on. The full bundle (Foundation + Engage + Forecast) costs $2,880-$3,000/user/year. Per-user costs vary by team size: up to 49 users at $1,600/user/year, 50-99 users at $1,520/user/year, 100-249 users at $1,440/user/year, 250+ users at $1,360/user/year. Customized proposals require filling out a quote form. 2-year contracts are typical.

Gong Engage pros

  • AI Composer drafts emails based on real customer conversations
  • 34% higher response rate on average for users
  • 30% more top-of-funnel opportunities created
  • 2X BDR-sourced pipeline increase
  • Works seamlessly inside Salesforce without tool switching
  • Also integrates with HubSpot CRM
  • Automated sales flows remind you of next steps
  • Complete account context in single view
  • Call Spotlight provides easy-to-scan call briefs
  • Gong dialer lets you call directly from platform
  • AI automatically logs call details to CRM
  • Analytics track rep performance and conversion metrics
  • Activity feed shows prospect interest cues from 120+ integrations
  • Collaborative note-taking linked to accounts and people
  • Influencer templates available for email inspiration
  • See what other reps across organization are sending
  • Personalize or rephrase emails in one click
  • To-dos surface AI-based tasks and sales flow tasks
  • Filter and search contacts in People view
  • Update CRM fields directly from Pipeline view

Gong Engage cons

  • No free tier available
  • Requires mandatory platform fee ($5,000-$50,000)
  • Expensive at $1,900-$2,200/user/year for Engage module
  • 2-year contracts are typical
  • Can't upload CSVs for contact imports
  • Can't sort imported contacts by recently viewed
  • Manual email tasks don't show up in To-dos list
  • Can't share sequences with coworkers
  • High bounce rate reported by users
  • Can't pull individual bounced contacts out of sequence

Frequently asked questions about Gong Engage

What is Gong Engage?

Gong Engage is the only sales engagement solution that transforms customer conversations into personalized outreach and next-best action, powered by the Gong Revenue AI OS. It helps revenue teams prioritize the right deals, build better customer relationships, and drive pipeline from lead to close by turning real customer interactions into next-best actions that close deals.

Who should use Gong Engage?

Gong Engage is ideal for sales reps and sales managers who want to easily prioritize, personalize, and automate their account-based outreach. Any team member can use it, and it's available on Gong Engage seats. Everyone who wants to access Engage needs a license, including admins.

What CRM systems does Gong Engage work with?

Gong Engage works with Salesforce and HubSpot, providing seamless integration for syncing data and tracking activities. You can update your CRM from call pages for calls that have at least 1 Gong-recommended to-do, and view/edit CRM fields directly in Pipeline.

How does AI Composer work?

AI Composer crafts emails that feel personal because it pulls real context from your customer conversations to write messages that resonate. It drafts high-quality sales emails based on real conversations, helping you save time, scale outreach, and book more meetings with messages that actually land. Users can personalize or rephrase emails in a click with personalized recommendations.

What are sales flows in Gong Engage?

Sales flows automate multi-step sales processes. Once you set up a flow and added people to it, Engage reminds you when it's time to take the next step by automatically surfacing a to-do in To-dos. You can see which flows perform best so you can reuse them over and over again, and flows track performance for refinement.

What metrics can I track with Engage Analytics?

In Analytics, managers can track reps' performance and understand how different calls, emails, and flows convert to scale best practices and deliver higher quality engagement. You can improve success rate by understanding key metrics and see which engagement strategies are most effective.

How does Call Spotlight help with follow-ups?

Call Spotlight gives you easy-to-scan briefs including key highlights and action items that make follow-up emails a breeze. It uses AI to identify the most important information from calls, saving time on manual note-taking and follow-up.

What is the activity feed feature?

The activity feed lets you know about actions prospects took, such as filling out a survey or clicking on a link in an email. These actions come from more than 120 integrations available in Gong and are indicated by a lightning bolt in To-dos, showing cues that might indicate interest from prospects.

Can I call prospects directly from Gong Engage?

Yes, you can call people directly from Gong by hovering over someone's name, clicking on their name to open person view, or actioning a call task from the To-dos page to open the Gong dialer. The Gong dialer uses AI to automatically log call details, and information about calls can be synced back to your CRM.

What results do companies see with Gong Engage?

By adopting Gong Engage, SpotOn's team created 30% more top-of-funnel opportunities and converted 20% more of them into revenue. Exterro increased its BDR-sourced pipeline by 2X. On average, Gong Engage users see a 34% higher response rate, with additional benefits including pipeline growth and higher meeting-to-opportunity conversion.

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