Scale Insights
Scale Insights is an AI-driven software dedicated to automation and optimization of Amazon Pay-Per-Click (PPC) campaigns. Harnessed with pr...
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What is Scale Insights?
Scale Insights is a PPC automation and analytics software designed specifically for Amazon FBA sellers. It provides full control and visibility over Amazon ad performance while managing multiple SKUs at an affordable price. The platform offers sales analytics, restock forecasts, advanced PPC analytics, and automation tools to drive PPC strategies effectively.
Key features include 11 powerful automation algorithms (Dayparting, Bidding, Placement, Status, Whitelist, Revive, Import, Negative Word, Negative Rule, Daily Budget, and Blacklist rules), Mass Campaigns for creating campaigns at scale, Ads Insights for deep PPC analytics, and Sales Insights to uncover correlations between pricing, advertising strategies, promotions, and organic sales. The platform enables users to templatize, customize, and automate strategies with over 200 parameters and unlimited rule stacking.
Scale Insights is ideal for Amazon FBA sellers, Amazon consultants, growth managers, and e-commerce agencies managing multiple Amazon products. It helps users save thousands of hours through automation, boost traffic and organic sales by turning insights into scalable profits, and maximize profits by slashing costs and banning bad traffic at scale. The platform supports 12 Amazon marketplaces including US, UK, Germany, Japan, and Australia.
Scale Insights pricing
Pricing model: Freemium
Scale Insights offers 8 pricing tiers billed monthly or yearly (20% discount for yearly). All plans include unlimited algorithms, unlimited actions, Ads Insights, Mass Campaigns, and Sales Insights. Plans: Scale 5 ($78/month or $748/year for 5 automated ASINs), Scale 10 ($98/month or $940/year for 10 automated ASINs), Scale 20 ($178/month or $1,708/year for 20 automated ASINs), Scale 35 ($288/month or $2,764/year for 35 automated ASINs), Scale 50 ($388/month or $3,724/year for 50 automated ASINs), Scale 75 ($548/month or $5,260/year for 75 automated ASINs), Scale 100 ($688/month or $6,604/year for 100 automated ASINs). The 1% Plan charges 1% of monthly ad spend for unlimited automated ASINs (contact required). 30-day free trial includes full feature access but automates only 1 product in 1 country. No setup fees, cancellation fees, or contracts. Credit cards only.
Scale Insights pros
- 11 automation algorithms for comprehensive PPC control
- 200+ parameters for granular strategy customization
- Unlimited rule stacking to craft intricate workflows
- 30-day free trial with full feature access
- No credit card required for trial
- Preview upcoming changes before algorithms execute
- Review step-by-step algorithm computations
- Audit automation changes with historical change logs
- Mass Campaigns for creating thousands of campaigns in seconds
- Ads Insights with powerful PPC analytics
- Sales Insights uncovering pricing and promotion correlations
- Split to Keyword feature for 1,000+ high-converting keywords
- Manual rule execution for Import and Negative rules
- Pay only for automated ASINs, not total account ASINs
- No setup fees, cancellation fees, or contracts
- Data confidentiality with industry-standard security
- Reassign automated ASINs to different products anytime
- Intuitive and user-friendly interface
- Dayparting rules for scheduling ads at specific hours
- Bidding rules to optimize keyword bids for campaign goals
- Placement rules adjusting Top of Search and Product Page percentages
- Blacklist and Whitelist rules for keyword negation control
- Revive rule for raising bids on previously performing keywords
- Daily budget adjustments based on performance and day of week
Scale Insights cons
- Only accepts credit cards for payment
- Best suited for FBA sellers, not FBM or Vendors
- Free trial limits automation to 1 product in 1 country
- Results depend on product listing quality and conversion
- Results affected by competitors and product quality factors
- Tracked keywords limit requires plan upgrade if exceeded
- No phone support mentioned, only email/contact options
- Automated ASINs calculate per product-country combination
- Yearly billing requires upfront payment for full year
Frequently asked questions about Scale Insights
What will I get with my free trial?
You get full access to all the features, including PPC analytics and automation tools. However, you can only automate PPC for 1 product in 1 country during the trial.
Are there any hidden fees?
No. There are no setup fees, no cancellation fees, and no contracts. You pay only the advertised monthly or yearly price for your chosen plan.
Is my data confidential and secure?
Yes, your confidentiality is extremely critical and they will never share your data with anyone. They store data with a leading database provider secured by industry standards and will delete your data entirely after account deactivation.
How does Automated ASINs work?
One automated ASIN allows you to automate ads associated with one ASIN in a country. For example, if you have 10 products each in USA, UK, and Canada but want to automate 1 ASIN in USA, the same ASIN in UK, and another ASIN in Canada, you need 3 automated ASINs. You can always reassign the automated ASIN to another ASIN at any time.
Is it complicated to use?
No, you can set up automation in a few clicks. Assign pre-set (and customizable) rules to your existing Ad Groups, and the automation will start working on your Ads automatically.
Which Amazon marketplaces do you support?
They support United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, Netherlands, Japan, Singapore, and Australia.
What are the payment methods?
They accept credit cards only at the moment. No other payment methods like PayPal, bank transfer, or debit cards are available.
Is it for FBA, FBM or Vendors?
Scale Insights is best for FBA sellers. While it may work for other models, the platform is optimized specifically for Amazon FBA (Fulfillment by Amazon) sellers.
When will I start seeing results?
It depends on how well your product converts and whether you want to lower ACOS or rank for keywords. The platform automates strategy execution and makes improvements based on past performance, removing bleeding keywords and getting more traffic to performing keywords. However, results also depend on your product listing, product quality, competitors, and conversion. If a keyword converts well, bids gradually rise to drive more sales; if poorly, bids reduce to minimize loss.
How are automated ASINs calculated?
Automated ASINs are calculated per product-country combination. One automated ASIN equals automating ads for one ASIN in one country. If you automate the same ASIN across multiple countries or different ASINs in the same country, each combination counts as one automated ASIN. You pay only for the ASINs you automate, not the total ASINs in your account.