What font is
What font is is an AI-powered font identification tool that enables users to identify fonts from any image, boasting a catalogue of over 1,200,000 indexed fonts.
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What is What font is?
What font is is an AI-powered online font identification tool that helps users identify fonts from images. With a massive database of around 1,200,000 fonts (both free and commercial), the tool uses advanced machine learning algorithms to match uploaded images against its extensive catalog. Users simply upload an image containing text, and the system analyzes glyph shapes to find the closest matching fonts in just 5-10 seconds.
The tool offers several key features including an built-in image editor for adjusting brightness, contrast, cropping, and separating letters (especially useful for cursive fonts), the ability to search by price and across multiple vendors, and a Chrome extension for identifying webfonts directly on websites. Results include over 60 similar fonts with links to download or purchase them from various sources. The platform is completely web-based and works on any modern browser including phones and tablets.
What font is is designed for professional designers, developers, marketers, printing owners, and typography enthusiasts who need to identify unknown fonts quickly. The service handles approximately 45,000 daily users and is recognized as the largest independent font detector in the world. It is particularly valuable when clients send images without font source files, when designers see attractive typography and want to replicate it, or when identifying fonts from screenshots, logos, banners, posters, and website designs.
The platform distinguishes itself by being foundry-agnostic - it identifies fonts regardless of publisher, foundry, or license type (free or commercial), unlike competitors that may bias toward specific marketplaces. It also offers an API for developers to integrate font identification into design apps or asset management systems, and maintains a community forum where expert designers help identify difficult fonts.
What font is pricing
Pricing model: Freemium
WhatFontIs offers a Freemium pricing model. The Free Plan allows users to identify up to 5 fonts per day (supported by ads), which is great for occasional use. The PRO Membership costs $49.99/year or $74.90 once every 3 years (50% discount from standard $149.97), and includes a free 7-day trial that can be canceled anytime. PRO benefits include: unlimited identifications, ad-free experience, custom text preview to see your own text in identified fonts, advanced filters (price, foundry), rich results with up to 100 matching fonts per search, faster performance, and premium support. All payments are one-time (not recurring). There is also a 30-day money-back guarantee. API access is free for personal use (200 requests/day or 20 requests/session depending on source), but commercial use requires contacting the company.
What font is pros
- Identifies both free and commercial fonts from images
- Massive database of around 1,200,000 fonts
- 90% accuracy rate with high-quality images
- Built-in image editor for cropping, brightness, and contrast adjustment
- Can separate letters for cursive and script fonts
- Shows over 60 similar fonts per search
- No bias toward specific marketplace or foundry
- Free Chrome extension for webfont identification
- Fully web-based, works on any browser including mobile
- Search by price and multiple vendors supported
- API available for developers (free for personal use)
- Community forum with expert designer help
- Results include download and purchase links
- Fast identification in 5-10 seconds
- Drag-and-drop and URL upload options
- No registration required for basic use
- Identifies handwritten and script fonts accurately
What font is cons
- 10% failure rate with low-resolution or distorted images
- Free plan limited to 5 identifications per day
- Ad-supported free tier can be distracting
- No native mobile app, browser-only
- Cursive fonts require manual letter separation
- API commercial use requires contacting company
- Some advanced features locked behind PRO membership
- Image must be single font style, one line preferred
- Accuracy drops significantly with poor image quality
- PRO membership pricing may be expensive for casual users
Frequently asked questions about What font is
How do I use WhatFontIs to identify a font?
WhatFontIs works in 3 simple steps: 1) Upload an image containing the text (via file upload, drag-and-drop, or image URL), 2) The AI analyzes the glyph shapes and matches them against the database of 1,200,000+ fonts, 3) You receive an exact match or up to 60+ similar fonts with links to download or purchase. For best results, use high-contrast images with horizontal, sharp text cropped to a single line.
What image formats does WhatFontIs accept?
WhatFontIs accepts JPEG, PNG, and GIF image formats. For best identification results, use JPEG or PNG with high contrast (black text on white background), keep text horizontal and sharp, crop to a single line, and avoid distortion or heavy compression. The built-in image editor can help adjust contrast, crop, and rotate images for better accuracy.
Can WhatFontIs identify commercial fonts?
Yes, WhatFontIs is the only service able to detect both free and commercial fonts from an image. It identifies fonts regardless of the foundry, publisher, or license type. The tool provides links to where you can purchase commercial fonts with the appropriate license (desktop, web, app, or logo-specific). Always read the End User License Agreement (EULA) before using any font in commercial projects.
What if the font isn't found in the search results?
If the AI doesn't find an exact match (which happens in about 10% of cases, usually due to low-quality images), you can post your image on the WhatFontIs Community Forum where expert designers often help identify difficult fonts. The tool also shows over 60 visually similar fonts that may be indistinguishable in design usage, giving you alternatives that closely match the original typography.
Is registration required to use WhatFontIs?
No, you can start identifying fonts without logging in. However, creating a free member account allows access to advanced features like faster result population, saving font searches to a favorites list, and accessing more features. Registration is optional but enhances the experience.
Does WhatFontIs work with cursive or script fonts?
Yes, WhatFontIs supports handwriting and script fonts with strong accuracy. However, for cursive fonts, the automatic letter separation may not work perfectly, so you will need to manually separate each letter using the built-in advanced image editor. This increases accuracy by allowing the AI to analyze individual glyphs properly.
What is the difference between WhatFontIs and WhatTheFont?
WhatFontIs has a much larger database (~1,200,000 fonts vs ~270,000 for WhatTheFont by MyFonts), offers a free tier with daily identifications (WhatTheFont is not free), includes a built-in image editor (WhatTheFont lacks this), searches across multiple vendors (WhatTheFont is commercial-focused), and is foundry-agnostic. WhatFontIs is generally more versatile and powerful with better coverage of both free and commercial fonts.
Is there a WhatFontIs browser extension?
Yes, there is a free Chrome extension called 'Font Identifier by WhatFontIs' that lets you identify webfonts directly on websites. With the extension, you can hover over text to identify the font in use, capture visible areas of the page for image analysis, send webpage images directly to WhatFontIs, view similar font matches including free and commercial alternatives, and keep history of recently identified fonts. The extension taps into the same extensive font database.
What is the WhatFontIs API and who can use it?
The WhatFontIs API (version 2.0) allows developers and businesses to integrate font identification into their products like design apps or asset management systems. It accepts POST requests with JSON format and image data in base64. The API is free for personal use with a limit of 20 requests per day per IP/session (some sources say 200/day). For commercial use, you need to contact WhatFontIs directly for licensing terms. Premium tier includes API and SDK access.
How can I improve font identification accuracy?
To improve accuracy: use high-contrast images (dark text on light background), keep text horizontal and sharp, crop close to the text, avoid blur and heavy compression, upload only one font style at a time, preferably a single clear line of text, use the built-in image editor to adjust contrast and separate overlapping letters, and ensure good resolution. The AI succeeds in 90% of cases with properly prepared images. Low resolution, distorted text, or poor quality are the main causes of identification failures.