Asana
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What is Asana?
Asana is a leading work management platform built for human + AI collaboration that helps teams organize, track, and manage their work. The platform enables organizations to align teams, accelerate impact, and turn plans into action with AI working alongside teams every step of the way. Asana serves over 170,000 customers including Accenture, Amazon, Anthropic, and Suzuki, making it a leader in collaborative project management software for teams of any size or location.
Key features include workflow automation, project management with multiple views (list, board, calendar, timeline, Gantt), goals and reporting to connect work to company objectives, resource management with workload tracking, and AI teammates that provide insights and take action across the Asana experience. The platform offers 300+ integrations with enterprise tools like Slack, Google Drive, Salesforce, Tableau, and Power BI, plus custom fields, forms, approvals, proofing, and a no-code workflow builder. Advanced capabilities include portfolios, capacity planning, time tracking, formulas, and enterprise-grade security with SAML authentication and SCIM user provisioning.
Asana is designed for teams across Marketing, Operations, IT, and Leadership at companies of all sizes from individuals to Fortune 100 enterprises. It's particularly valuable for organizations managing campaign workflows, creative production, project intake, goal management, organizational planning, and product launches. The platform supports remote and distributed teams with mobile apps for iOS and Android, desktop apps for macOS and Windows, and features specifically built for government agencies through Asana Gov that meets compliance needs.
The platform differentiates itself through AI teammates that understand team work rather than just prompts, the ability to connect strategic goals to execution, and enterprise-grade security and governance. Asana is recognized as a leader in The Forrester Wave: Collaborative Work Management Tools 2025 Report and the 2025 Gartner Magic Quadrant for Collaborative Work Management three years in a row, with over 12,000 user reviews rating it as a leader in Work Management and OKR Software.
Asana pricing
Pricing model: Freemium
Personal: Free forever for up to 2 users with unlimited tasks/projects, list/board/calendar views, unlimited storage (100MB max per file), status updates, time tracking with integrations, and 100+ free integrations. Starter: $10.99 per user per month billed annually ($13.49 monthly) with AI Studio Basic (50K credits), no user seat limits, timeline and Gantt views, reporting dashboards, unlimited automations, forms, custom templates, custom fields, and unlimited free guests. Advanced: $24.99 per user per month billed annually ($30.49 monthly) with AI Studio Basic (75K credits), unlimited portfolios, goals, workload, approvals and proofing, Salesforce/Tableau/Power BI support, forms branching, native time tracking, scaled security, and formulas. Enterprise: Contact sales for pricing, includes AI Studio Basic (200K credits), SAML authentication, SCIM user provisioning, universal workload, capacity planning, service accounts, view-only licenses, guest invite permissions, project admin controls, admin announcements, workflow bundles, and optional Enterprise+ plan for increased security/compliance. Add-ons available: Timesheets & Budgets ($5.99/user/month), Compliance management (Enterprise only), Permissions management (Enterprise only), AI Teammates (Starter/Advanced/Enterprise/Enterprise+).
Asana pros
- AI teammates that work like real teammates with full business context
- Free forever Personal plan for up to 2 users
- Unlimited tasks and projects on all plans including free tier
- 300+ enterprise integrations out of the box
- Multiple project views: list, board, calendar, timeline, and Gantt
- Unlimited automations on Starter plan and above
- Timeline and Gantt views for detailed project scheduling
- Goals feature connects everyday tasks to company objectives
- Unlimited free guests to collaborate without extra costs
- Enterprise-grade security with SAML and SCIM on Enterprise
- Capacity planning to prevent team burnout
- No-code workflow builder for automating routine tasks
- Approvals and proofing for creative asset review
- 99.9% uptime SLA on Enterprise plan
- Mobile and desktop apps for work on the go
- Custom fields and formulas for tracking specific data
- Portfolio management for high-level project overviews
- Time tracking with estimated vs. actual comparison
- Advanced search with filters for finding tasks quickly
- Risk reports to spot issues early
Asana cons
- Free plan limited to only 2 users
- No native time tracking without integrations on Personal plan
- Advanced features require expensive Advanced plan at $24.99/user/month
- No 1-user paid plan available
- Enterprise pricing requires contacting sales (not transparent)
- Timesheets and Budgets is a separate $5.99/user/month add-on
- Some enterprise features require additional compliance mgmt add-on
- Learning curve for advanced features like portfolios and goals
- No on-premises version available (cloud-only SaaS)
- File size limited to 100MB per file on all plans
Frequently asked questions about Asana
What is Asana?
Asana is a leader in collaborative project management software for teams, no matter their size or locational distribution. Asana helps you, your teams, and your stakeholders collaborate faster and smoother to achieve business objectives. It is a work management platform built for human + AI collaboration that enables organizations to align teams, track work from start to finish, and connect everyday tasks to company-wide goals.
Does Asana offer a free trial?
Yes, you can try out Asana for free before deciding which plan is right for you and your team. There's no credit card required and no commitment to pay. You can activate a free Asana trial to explore premium features and set up your organization's workspace in minutes. If interested in Enterprise or Enterprise+, you should contact sales directly to discuss trial options.
What's included in an Asana paid plan?
Paid plans include unlimited users (no seat caps), AI Studio Basic with credits (50K on Starter, 75K on Advanced, 200K on Enterprise), timeline and Gantt views, reporting dashboards, unlimited automations, forms, custom templates, custom fields, and unlimited free guests. Advanced adds unlimited portfolios, goals, workload management, approvals and proofing, Salesforce/Tableau/Power BI integration, forms branching, native time tracking, scaled security, and formulas. Enterprise adds SAML authentication, SCIM user provisioning, universal workload, capacity planning, service accounts, view-only licenses, and advanced admin controls.
Does Asana offer any discounts?
Asana offers savings of up to 18% when you choose yearly billing instead of monthly billing. They also offer discounts for nonprofits - you should contact Asana to discuss nonprofit pricing. Academic pricing may also be available, which you can inquire about by contacting their sales team.
How secure is Asana?
Asana provides enterprise-grade security with SOC 2 Type II certification, 256-bit encryption at rest and in-transit, multi-factor authentication, cross-regional backups, and data deletion capabilities. Advanced plans include scaled security with enterprise-grade controls. Enterprise plans offer SAML authentication for single sign-on, SCIM user provisioning, audit log API (built to support SIEM), IP allowlisting, and optional Enterprise+ features including SIEM integration with Splunk, eDiscovery integration, Data Loss Prevention integration, archiving integration, managed workspaces, and data residency options.
Do you have a mobile or desktop app?
Yes, Asana offers iOS and Android mobile apps for managing work on the go, plus desktop apps for macOS and Windows for optimal performance. The mobile apps allow you to manage your team's work, projects, and tasks from anywhere, with controls available on Enterprise plans to manage mobile usage including limiting downloads, screenshots, and copy/paste.
Can you use Asana for personal use?
Yes, Asana offers a Personal plan that is free forever for one or two people managing personal projects. The Personal plan includes unlimited tasks and projects, list/board/calendar views, unlimited storage (100MB per file), status updates, time tracking with integrations, and 100+ free integrations. This makes it great for individuals managing personal to-dos or small teams just starting out with Asana.
Does Asana integrate with other apps?
Yes, Asana connects with over 300+ enterprise tools right out of the box, including Microsoft 365, Google Workspace, Slack, Zoom, Salesforce, Tableau, and Power BI. The platform offers 100+ free integrations on the Personal plan, with more advanced integrations available on paid plans. Asana also provides an API for developers to build custom integrations and offers a two-way sync integration with Jira Cloud.
How many users are included in my plan?
The Personal plan includes up to 2 users for free collaboration. All paid plans (Starter, Advanced, Enterprise) have no user seat limits, meaning you can add as many team members as needed without hitting a cap or paying extra per person beyond the per-user pricing. The Personal plan has a user limit of 2 seats per project and team, while paid plans offer unlimited members.
How is AI Studio priced?
AI Studio Basic is included with all paid plans with different credit allocations: 50K credits per billing account per month on Starter, 75K credits on Advanced, and 200K credits on Enterprise. Additional credits can be purchased separately through AI Studio (with additional credits for purchase). AI Teammates, which are AI agents that work like real teammates, are available on Starter, Advanced, Enterprise, and Enterprise+ plans and require contacting sales for pricing.