BOSCO
ASK BOSCO is an AI-powered marketing platform designed to aid agencies and retailers in making informed marketing decisions. ASK BOSCO's key functions include c...
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What is BOSCO?
ASK BOSCO® is an AI-powered marketing analytics platform designed for digital marketing agencies, ecommerce brands, and retailers. The platform connects your ecommerce and marketing data from multiple sources, then tells you what's happening, why it's happening, and exactly what to do next. It eliminates waiting and guesswork by providing instant answers through natural language conversations with your data.
Key features include AI reporting with customizable dashboards, AI budget planning and forecasting with 96% accuracy, competitor benchmarking across four categories (Paid Search, SEO, Other Digital Marketing, and Website Health), and over 160 data integrations including Google Analytics, Shopify, Facebook, Google Ads, TikTok, and Amazon. The platform offers no coding required setup, pre-built digital marketing reports, and an AI Analyst feature for natural language questioning.
The tool is specifically built for agencies managing multiple clients, ecommerce teams optimizing ad spend, and C-suite executives who need quick insights without waiting for data teams. It centralizes fragmented data into single-view dashboards, reduces weekly reporting time by hours, and helps optimize media budgets to maximize ROAS.
ASK BOSCO® delivers personalized budget recommendations backed by data-led forecasting, scenario planning capabilities, and the ASK BOSCO® Index scoring system for competitive performance tracking. The platform provides expert data and marketing support during onboarding to set up personalized dashboards using tools teams already know.
BOSCO pricing
Pricing model: Free
On Shopify: Try for free by searching 'ASK BOSCO' in the Shopify app store. For other ecommerce platforms: Pricing starts at GBP 238.00/month for Reporting only, and GBP 358.00/month for Reporting and Benchmarking. Custom pricing requires completing a form or booking a call with the team to discuss needs. No free version available for non-Shopify users. Budget plans available in GBP, USD, AUD, and EUR.
BOSCO pros
- 96% accurate cross-channel campaign forecasting
- No coding or technical skills required
- Over 160 data integrations including GA4, Shopify, Facebook, Google Ads
- Natural language AI Analyst for instant data questions
- Personalized budget recommendations with scenario planning
- Competitor benchmarking across 4 key categories
- Fully customizable dashboards and reports
- Pre-built digital marketing reports ready to use
- Reduces weekly reporting time by hours
- Increase ROAS by optimizing ad spend allocation
- 24/7 availability without dependency on data teams
- Single source of truth for all marketing data
- Expert onboarding support from data and marketing specialists
- Downloadable budget planning reports in Excel
- Track competitive performance trends over time with automatic backdating
BOSCO cons
- No free version for non-Shopify users
- Pricing starts at GBP 238/month which may be expensive for small businesses
- Competitor benchmarking recommends maximum 10 competitors for relevance
- Shopify free trial only available for Shopify platform users
- Requires booking a call or completing form for custom pricing
- No self-service pricing page with detailed plan breakdown
- May require data team coordination during initial setup despite no-coding claim
- Limited public information on enterprise plan features
Frequently asked questions about BOSCO
How can ASK BOSCO® help improve my marketing strategy?
Better data means better results! ASK BOSCO® connects all of your important information and provides valuable insights and accurate AI forecasting to help you optimize your marketing efforts and return on ad spend. That means you'll spend less time consolidating and analyzing your data and make more money for your business or clients.
Do I need any technical skills to use ASK BOSCO®?
Not at all! There's no technical installation or software, it's all part of our secure online portal. As part of your onboarding experience, our team of experts will work with you to set up a personalized dashboard using the tools your team knows and loves. No coding or database experience is required.
Can ASK BOSCO® integrate with my existing marketing tools and website?
Yes! We have more integrations than any other reporting platform. From Google Analytics (GA4) and Salesforce to Shopify and Facebook, wherever you get your data from, we've got you covered. The platform connects over 160 channels including Amazon, TikTok, Facebook, Google Ads, and more.
How quickly can I see results using ASK BOSCO®?
In just a few clicks, you'll have access to clean data sets, instant reporting, insights and recommendations. The platform does all the manual reporting for you and highlights key findings so you can spend more time on the stuff that matters.
How does the ASK BOSCO® competitor benchmarking work?
ASK BOSCO has been developed by our leading marketers to determine the most impactful metrics to measure. You and your competitors are ranked against four key categories: Paid Search, SEO, Other Digital Marketing, and Website Health. You'll receive a combined score (your Overall ASK BOSCO® Index Score), as well as individual scores for each category. The platform pulls out insights from these scores to uncover opportunities to grow your market share.
What is the ASK BOSCO® Index?
The ASK BOSCO® Index is the competitive scoring system within the ASK BOSCO® Competitor Benchmarking feature that allows you to compare your online performance against the competitors within your sector. Think of it as the credit score of digital marketing.
What is a good ASK BOSCO® Index Score?
An ASK BOSCO® Index score of 400-600 indicates good performance compared to your competitors. Scores above 600 signify exceptional performance, while scores below 400 suggest room for improvement.
Can I choose the competitors to benchmark against?
Yes! You can pick and choose your own competitors, and add new competitors as the market shifts. There's no limit to the number of competitors you benchmark against, however we recommend sticking to no more than 10 at a time to make sure comparisons are relevant and insightful.
What features does the Budget Planner include?
The Budget Planner feature utilizes historical data and advanced machine learning for cross-channel budget optimization. You can customize dates and channels up to a year in advance, plan scenarios, define KPIs for each channel, and get detailed recommendations to maximize online performance. Results include action recommendations on where to increase, decrease, or reallocate spending, plus downloadable Excel spreadsheets.
Who is ASK BOSCO® designed for?
ASK BOSCO® is designed for agencies managing multiple clients, ecommerce brands and retailers optimizing ad spend, lead generation teams, and C-suite executives who need quick answers without waiting for data teams. It helps agencies retain and win more clients by stitching together complex data sets and forecasting with incredible accuracy.