Lasso
Streamline affiliate marketing with automated link management and analytics.. [Freemium]
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What is Lasso?
Lasso is an affiliate marketing toolkit for creators that helps you create, manage, and optimize product links so you can earn more from the content you already publish. It is built around making affiliate links easier to organize, track, and improve without a lot of manual work.
The product focuses on link optimization in the background, including broken-link detection, out-of-stock detection, click tracking, and automations that help keep revenue from leaking. It also offers ways to import existing affiliate links and turn them into customizable, trackable Lasso links.
Lasso is designed to work across multiple publishing surfaces, including WordPress sites, HTML embeds, YouTube, and Instagram. It also supports any standard affiliate URL, along with internal links and unmonetized links, so you are not locked into a single affiliate network.
It is a fit for bloggers, YouTubers, influencers, and niche site builders who want to improve affiliate earnings, find new monetization opportunities, and manage links in one place. The platform also emphasizes higher-commission opportunities through its Marketplace and direct brand deal options.
Lasso pricing
Pricing model: Freemium
Lasso offers a free plan and paid plans. The free plan includes organizing and managing links from one dashboard, sharing affiliate links across websites, YouTube channels, and social profiles, tracking clicks, finding commission boosts for Amazon products through the Chrome extension and Marketplace, and using automations that work behind the scenes. Free users also get support through the Support Center, YouTube channel, and AI chat assistant. The website also indicates paid subscription plans for Creators and Sellers, with plan options such as Startup, Pro, and Scale, and mentions that pricing is available on the pricing page. The affiliate program pays 20% per sale for the first 12 months, but that is separate from product pricing.
Lasso pros
- Works with any standard affiliate URL
- Supports internal links and unmonetized links
- WordPress plugin available
- HTML embeds for non-WordPress sites
- Lasso Pages for YouTube and Instagram
- Import existing affiliate links
- Customizable trackable links
- Click tracking dashboard
- Broken link detection
- Out-of-stock detection
- Amazon product data auto-updates
- Marketplace for higher commissions
- Opportunities for bonus commissions
- Link optimization automations
- Simple dashboard for organizing links
- Works in the background to optimize earnings
- Can help reduce reliance on a single affiliate program
- No applications for some brand deal opportunities
Lasso cons
- WordPress plugins only work on WordPress sites
- Amazon titles, images, and prices auto-populate only for Amazon links
- Not a general ad placement tool
- Some features depend on the Chrome extension
- Free plan support is more self-serve
- Affiliate dashboards and reporting use Tapfiliate for referrals
- Some click reporting can take time to appear
- Not every monetization feature is included in the free plan
Frequently asked questions about Lasso
What is Lasso used for?
Lasso is used to create, manage, and optimize affiliate links so creators can earn more from the content they already publish. It centralizes link management, tracks clicks, detects broken or out-of-stock links, and helps surface better monetization opportunities.
Who is Lasso for?
Lasso is aimed at bloggers, YouTubers, influencers, and niche site builders who monetize content with affiliate links. It is especially useful for people who want to manage many links, improve conversions, and reduce manual maintenance.
Does Lasso work outside WordPress?
Yes. The website says Lasso supports WordPress sites, HTML embeds for any website, and Lasso Pages for YouTube and Instagram. The plugin itself is for WordPress, but several web app features work without the plugin.
Can Lasso use any affiliate link?
Yes. Lasso says it works with any URL, including affiliate program links, affiliate network links, your own products, internal links, and even unmonetized links. That makes it flexible for mixed content strategies.
What does the free plan include?
The free plan includes link organization and management, sharing affiliate links across platforms, click tracking, Amazon commission boost discovery through the Chrome extension and Marketplace, and behind-the-scenes automations. It also includes access to support resources like the Support Center, YouTube tutorials, and the AI chat assistant.
How does Lasso help increase earnings?
Lasso helps increase earnings by finding unmonetized opportunities, turning keywords into affiliate links, improving link presentation, tracking what gets clicks, and surfacing higher-commission opportunities in its Marketplace. It also monitors links in the background so broken or out-of-stock items do not quietly drain revenue.
Does Lasso update Amazon product data automatically?
Yes. The website says Amazon product images and details are automatically updated every 24 hours, and only Amazon titles, images, and prices are auto-populated from the Amazon API. That makes Amazon content easier to keep current.
Can I import my existing affiliate links?
Yes. Lasso says you can import existing affiliate links and turn them into customizable, trackable Lasso links. That means you do not have to rebuild your link library from scratch.
What support is available on the free plan?
Free plan support includes the Support Center, the YouTube channel, and an AI chat assistant accessible from the chat bubble on Lasso pages. The help content positions these as the main support paths for free users.
How does the Marketplace work?
Lasso's Marketplace is a web app section that surfaces products with higher commission rates and shows opportunities to earn bonus commissions on products you are already promoting. The help center says the Marketplace is completely free to use on all Lasso plans.