Lifesight
Lifesight is a unified marketing measurements platform. Its primary function is to empower marketers by providing them with actionable data...
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What is Lifesight?
Lifesight is a marketing decision intelligence platform that combines Marketing Mix Modeling (MMM), incrementality testing, and causal attribution into a unified measurement engine. Instead of providing dashboards marketers must interpret, Lifesight delivers actionable recommendations backed by causal evidence—proving what actually drives revenue rather than relying on correlation or platform-reported metrics. The platform includes AI agents called MIA (Marketing Intelligence Agents) that automate experimentation, anomaly detection, CFO reporting, and creative performance monitoring within user-defined guardrails.
Key features include Budget Optimizer, which reallocates spend across channels based on incremental ROAS and pushes changes directly to Google, Meta, Amazon, and TikTok; Scenario Planner for modeling budget scenarios against live causal models with confidence intervals; CFO Bridge that translates marketing metrics into P&L language (revenue, payback periods, profit contribution); Creative Intelligence to identify which creatives drive incremental results; and an Experiment Engine that designs geo-lift tests to validate impact. The platform also offers a Native Data Warehouse with 50+ integrations including Meta, Amazon, TikTok, Shopify, The Trade Desk, and CTV.
Lifesight is built for CMOs who need causal proof rather than opinions about what's working, performance teams who want to optimize budgets based on incremental impact, finance leaders who need auditable marketing numbers in accounting language, and agencies that want standardized measurement across their entire client portfolio. The platform is no-code, built for marketing teams rather than data science teams, and most customers get live causal insights within days of connecting data rather than the weeks or months traditional MMM requires.
Lifesight pricing
Pricing model: Free
Lifesight offers sales-led pricing with no public tiers listed. The platform is sold as a bundled all-in-one solution where tools cannot be purchased separately. Pricing is a single annual subscription for all modules that depends on your data and marketing maturity level. Experts provide estimates after understanding requirements. No free tier is advertised and no free trial is guaranteed (may be available on request). There is no self-serve checkout and no monthly billing option. Free 24×7 chat and email support, free guided onboarding, model calibration support, and a dedicated account success manager are included for all customers.
Lifesight pros
- Combines MMM, incrementality testing, and causal attribution in one unified engine
- Delivers recommendations to act on instead of dashboards to interpret
- Budget Optimizer pushes changes directly to Google, Meta, Amazon, and TikTok
- Uses incremental ROAS instead of platform-reported ROAS for optimization
- MIA AI agents automate experiments, anomalies, CFO reporting, and creative monitoring
- Scenario Planner shows best/base/worst case with confidence intervals
- CFO Bridge translates metrics to P&L language (revenue, payback, profit)
- No-code setup built for marketing teams not data science teams
- Live causal insights within days instead of weeks or months
- 50+ native integrations including Meta, Amazon, TikTok, Shopify, CTV
- Native Data Warehouse unifies all marketing signals
- HIPAA, GDPR, SOC 2 Type II, and ISO 27001 compliant
- Privacy-first architecture with no user-level tracking
- Free 24×7 chat and email support for all customers
- Free guided onboarding included
- Model calibration support provided
- Dedicated account success manager for customers
- Unlimited usage without cap
- Automated data refresh keeps models current
- Pilot program available for new customers
Lifesight cons
- Sales-led pricing with no public tier data or listed prices
- No free tier advertised on public pricing page
- No self-serve checkout available
- Single annual subscription only, no monthly option
- Tools cannot be purchased separately, bundled solution only
- Free trial may only be available on request, not guaranteed
- Results typically take 1-3 months after full implementation
- Onboarding takes few days to few weeks depending on data integration
- Requires access to campaign, customer, and sales data to start
- No public API documentation available
Frequently asked questions about Lifesight
What is Lifesight?
Lifesight is the combination of causal measurement and AI agents that turns marketing data into trusted, actionable decisions. Instead of giving you dashboards to interpret, Lifesight gives you recommendations to act on—with the causal evidence to back them up. It unifies Marketing Mix Modeling, incrementality testing, and causal attribution in one engine.
How is Lifesight different from traditional MMM or attribution tools?
Most tools give you one methodology. Lifesight unifies three—causal MMM, incrementality testing, and calibrated attribution—in one engine where they validate each other. And instead of stopping at insights, our AI agents (MIA) turn those insights into budget actions, experiments, and CFO-ready reports.
Do we need a data scientist to use Lifesight?
No. Lifesight is built for marketing teams, not data science teams. MIA handles the analysis in plain language. The platform is no-code. And our optional marketing science services are available if you want deeper support.
How long does it take to get started?
Most customers are live with causal insights within days of connecting their data—not the weeks or months that traditional MMM requires. Onboarding typically takes anywhere between a few days to few weeks after signup depending on their ability to integrate data and prepare teams for the pilot.
What does causal measurement mean?
Causal measurement proves what actually drove a business outcome—through experiments and statistical methods that separate real impact from coincidence. It's the difference between 'Meta says it worked' and 'here's the experimental evidence that it did.'
Is our data secure?
Yes. Lifesight is HIPAA, GDPR, SOC 2 Type II, and ISO 27001 compliant. All data is encrypted in transit and at rest. We're privacy-first by architecture—no user-level tracking, all data aggregated.
What do I need to get started?
We just need your data to start you on your incrementality journey. You should have access to campaign, customer and sales data, although some are optional depending on your goals. Our experts will walk you through how to integrate your data and what would be possible with what you have. The platform automatically uses external data and multiple models to start measuring.
Can I buy your tools separately?
We currently only offer our platform as a bundled solution (all-in-one platform and pricing). You can use one or more tools to achieve your outcomes. We see users typically starting off with 1 tool and then expanding to use more as they mature in their data and their journey.
How long does it take for me to see results?
Depending on the measurement methodologies you use, we typically see the results of your decisions within 1-3 months of fully implementing our platform.
I am using another measurement platform vendor. Do you offer migration services?
Yes we do. Depending on the service you were using, we can provide assistance to implement the exact or similar setup on our platform, free of charge.