Colleen
AI-powered platform streamlining property management through automation and insights.. [Contact for Pricing]
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What is Colleen?
ELI+ (Entrata Layered Intelligence+) is an AI-powered platform designed for multifamily property management that automates leasing, payments, renewals, and maintenance workflows. Originally built as Colleen AI, the platform was acquired by Entrata in June 2024 and now serves as an AI layer that integrates with property management systems to enable autonomous property management.
The platform offers four main AI modules: Leasing AI qualifies leads, answers prospect questions, and schedules tours across chat, text, voice, and email; Payments AI automates and optimizes the entire rent collection process including reminders and notifications during grace periods; Renewals AI proactively reaches out to residents based on real-time data to discover renewal intent and maximize retention; and Maintenance AI (coming soon) will streamline work orders for faster resolution. The AI uses generative AI, natural language processing, and machine learning to conduct hyper-realistic conversations that feel like communicating with a trained property manager.
ELI+ is designed for multifamily property management companies, property managers, leasing teams, and operations staff who want to automate routine tasks and improve operational efficiency. The platform is trusted by top NMHC companies including Morgan Properties, First Communities, Western Wealth Communities, and Magnolia Capital. It leverages thousands of data points from property management systems to personalize interactions and optimize workflows across the entire resident journey from tour scheduling to post-move-out recovery.
Colleen pricing
Pricing model: Freemium
ELI+ is a paid suite with no free/freemium version and no free trial. Pricing is not publicly disclosed and requires contacting Entrata for a demo. Available pricing models include $49 per month for the Pro+ plan and $0.85 per unit per month. There is no setup fee. ELI Essentials (including Generative AI and Facilities Translation App) is available free to all Entrata customers, while ELI+ modules (Leasing AI, Payments AI, Renewals AI, Maintenance AI) are part of the paid end-to-end automation suite.
Colleen pros
- Automates entire rent collection process end-to-end
- Schedules tours across chat, text, voice, and email channels
- Industry-first AI voice calls with human-like conversations
- Reduces unpaid rent rates by 40 percent
- Qualifies leads so leasing teams focus on highest-quality prospects
- Proactively reaches out for lease renewals based on real-time data
- Seamlessly integrates with Entrata OS and multiple PMS providers
- Maintains full conversation context across all communication channels
- Scales to communicate with thousands of residents simultaneously
- No setup fee required
- SOC 2, SOC 1, PCI-DSS, GDPR, and CCPA compliant
- 99.99% uptime guarantee
- Fair Housing and Consumer Protection compliant
- AES-256 encryption with security at its core
- Adaptive AI personalizes communication based on payment patterns
- Automatically uploads call interactions into property management software
- Reduces collection costs and minimizes operational expenses
- Smart contact timing based on data-driven insights for better engagement
Colleen cons
- No free tier or freemium version available
- No free trial offered
- Pricing is unavailable and requires contacting sales
- Maintenance AI module not yet available (coming soon)
- Originally Colleen AI now rebranded as ELI+ may cause confusion
- Requires property management system integration to function fully
- Best experience tied to Entrata OS ecosystem
- Does not offer premium consulting or integration services
- May not suit properties using non-compatible PMS systems
Frequently asked questions about Colleen
What is ELI+ and how is it different from Colleen AI?
ELI+ (Entrata Layered Intelligence+) is the rebranded and enhanced version of Colleen AI after Entrata acquired it in June 2024. It is an elevated suite of AI modules that includes Leasing AI, Payments AI, Renewals AI, and Maintenance AI. ELI+ natively layers on top of Entrata's Operating System to achieve end-to-end workflow automation, while the original Colleen AI was the standalone AI platform for rent collection and resident communication.
How does the AI voice calling feature work?
Colleen Voice harnesses generative AI and state-of-the-art NLP technology to initiate phone calls to residents and past residents, conversing with the skill of a trained property manager. It handles complex interactions like rent payments, lease renewals, payment plans, and fees. The AI identifies optimal contact times based on data-driven insights and seamlessly integrates call records into your property management software.
Does ELI+ work with property management systems other than Entrata?
Yes, ELI+ is designed to work regardless of your property management software choice. It integrates with multiple PMS providers and the Entrata Partner Ecosystem allows you to create AI-powered workflows using third-party apps. However, the tightest integration and highest conversion rates are achieved when ELI+ natively layers on top of Entrata's product suites.
What communication channels does the AI support?
ELI+ supports omni-channel communication including chat, text (SMS), voice calls, and email. The AI maintains full conversation context and personalized communication for each resident across all channels on their preferred platform, enabling seamless conversation switching from one channel to another.
How does Payments AI optimize rent collection?
Payments AI automates the entire rent collection process by interacting with residents, sending rent reminders and notifications during the grace period, and conversing about payment plans, dates, and payment methods. It uses Adaptive AI technology to analyze payment patterns and behaviors, tailoring communication to individual residents to encourage on-time payments. The AI reduces unpaid rent rates by 40 percent.
What security certifications does ELI+ have?
ELI+ is certified to the highest security standards including SOC 2, SOC 1, PCI-DSS compliance, GDPR, CCPA, Fair Housing Compliance, and Consumer Protection Compliance. The platform uses AES-256 encryption and runs models in-house without third-party providers to keep property and resident data private and secured. It guarantees 99.99% uptime.
How does Renewals AI maximize lease retention?
Renewals AI discovers renewal intent by proactively reaching out to residents based on real-time data from your property management system. The intelligent AI agent ensures every interaction is timely and relevant, following up at ideal times and offering incentives as needed. This reduces marketing and turn costs while maximizing retention rates.
What is the difference between ELI Essentials and ELI+?
ELI Essentials is free functionality native to the Entrata Operating System and includes Generative AI, Facilities Translation App, Floor Plan Tagging, and ongoing feature additions. ELI+ is the paid suite with end-to-end automation modules including Leasing AI, Payments AI, Renewals AI, and Maintenance AI that handle entire workflows rather than just accelerating individual tasks.
Can the AI handle post-resident debt recovery?
Yes, ELI+ (formerly Colleen AI) is the only AI solution for debt collection automation in the real estate industry that covers post-resident recovery. It communicates with past residents to collect any outstanding balances after move-out, overseeing the entire collection process from reminders to payment plan negotiations.
How does the AI learn and improve over time?
ELI+ uses Adaptive AI and machine learning that improves with every interaction. Over time, every interaction the AI has with a resident or office is processed into the system to boost capabilities in providing excellent customer service. The AI analyzes payment patterns, communication effectiveness, and conversion rates to continually optimize its approach and personalization.