Lasso
Revolutionize B2B sales with AI-driven contact identification and integration.. [Paid]
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What is Lasso?
Lasso AI is an AI-powered B2B sales prospecting platform that helps sales teams find verified contact information for decision-makers they're missing. The platform indexes every business with a website, LinkedIn page, and at least one employee, covering 30+ million companies and 500 million professional profiles. It automatically uncovers verified contact information in milliseconds, delivering 100% additive, net new leads that aren't already in your CRM.
Key features include AI-powered contact discovery, real-time data validation, CRM exclusion to ensure leads are net new, HubSpot integration, CSV export capabilities, email finder for decision-makers, data parsing for large datasets, and keyword search functionality to precisely target specific companies and contacts. The platform maintains industry-leading accuracy with bounce rates below 5% (some reports indicate under 1%).
Lasso AI is designed for sales teams, sales development representatives (SDRs), business development professionals, marketing teams, and revenue leaders who need to build sales pipelines quickly. It's particularly valuable for companies pursuing outbound sales strategies, those looking to expand into new market segments, and teams frustrated with outdated legacy databases. Users from NFL teams, NHL teams, NBA teams, Live Nation, and X Games have reported significant ROI, including 1,200% ROI in less than 60 days and $1.2M in revenue unlocked.
The platform differentiates itself through real-time results rather than selling static, outdated databases. It delivers fresh, tailored contacts on demand, ensuring accuracy and relevance with every search. This approach provides significant advantages in contact volume, quality, and price compared to traditional competitors like ZoomInfo.
Lasso pricing
Pricing model: Freemium
Lasso AI offers three pricing models: pay-as-you-go, monthly, and annual plans to match different prospecting pace and contact needs. The website states pricing is up to 80% lower than competitors. Users can choose plans based on whether they're aggressively pursuing leads or occasionally seeking key contacts. Specific pricing amounts are not publicly displayed on the website - users must schedule a demo or contact sales for exact pricing. The platform emphasizes flexible pricing options that accommodate different budgets and prospecting volumes.
Lasso pros
- Indexes 30+ million companies and 500 million employee profiles
- Bounce rates below 5% with industry-leading accuracy
- 100% additive, verified contact data - no duplicates
- Real-time data validation ensures fresh, current information
- Find contacts in milliseconds, not weeks or months
- CRM exclusion feature ensures only net new leads
- Indexes businesses with website, LinkedIn, and at least one employee
- HubSpot integration available for seamless workflow
- CSV export compatible with most applications
- Pay-as-you-go, monthly, and annual pricing flexibility
- Pricing up to 80% lower than competitors like ZoomInfo
- Keyword search for precise targeting of companies and decision-makers
- LinkedIn profile URLs included for social selling
- Simple UI that's easy to learn and use
- Reported 1,200% ROI in less than 60 days by users
- Generated over $7 billion in sales pipelines
- Email finder locates verified decision-maker emails
- Data parsing efficiently processes large company datasets
Lasso cons
- Limited API connectivity - more integrations coming in near future
- Currently only HubSpot integration available (no Salesforce yet)
- No dedicated desktop application - web-only platform
- Pricing details not publicly displayed - requires demo/schedule
- May not have contacts for very small businesses without web presence
- Limited to businesses with website, LinkedIn page, and employee
- CSV exports require manual upload to many CRMs
- Early-stage platform with fewer established features than legacy competitors
- No free tier mentioned - requires paid plan to access data
Frequently asked questions about Lasso
How does Lasso work?
Lasso AI makes it easy to find contacts you're missing. Simply upload a list of companies or create one using their powerful company search, which indexes every business with a website, LinkedIn page, and at least one employee. From there, Lasso automatically uncovers verified contact information for decision-makers across 500 million professional profiles in milliseconds. You can also exclude existing contacts in your CRM, ensuring every lead is 100% additive and net new. With industry-leading quality and bounce rates below 5%, Lasso helps unlock new revenue opportunities faster.
Does Lasso integrate with other applications?
Yes, Lasso has a HubSpot integration and produces flat file CSV exports that can be uploaded into most applications. In the near future, Lasso will add more API connectivity to integrate seamlessly with all favorite applications. The CSV exports allow users to import contact data into their preferred CRM or sales tools.
How does Lasso pricing work?
Lasso offers pay-as-you-go, monthly, and annual plans to match your pace of prospecting and need for new contacts. Whether you're aggressively pursuing leads or occasionally seeking out a few key contacts, Lasso offers the right plan. Pricing is up to 80% lower than competitors, and users can choose the plan that fits their prospecting volume and budget.
How does Lasso stack up to competitors?
Lasso's edge lies in its real-time results, not in selling a static, outdated database. It delivers fresh, tailored contacts on demand, ensuring accuracy and relevance with every search. This approach provides a significant advantage by offering up-to-date, customized data, far surpassing the limitations of traditional databases. Lasso beats competition in contact volume, quality, and price.
What makes Lasso's data unique?
Lasso is the only platform indexing every business with a website, LinkedIn page, and at least one employee. This delivers 100% additive, verified contact data that helps sales teams find net new opportunities. The AI models turn metadata into revenue with industry-leading accuracy, and the platform maintains bounce rates below 5%.
Who is Lasso AI for?
Lasso AI is designed for sales teams who need to find decision-makers and unlock new revenue opportunities. It's perfect for sales development representatives, business development professionals, revenue leaders, and marketing teams doing outbound prospecting. Users from NFL teams, NHL teams, NBA teams, Live Nation, and X Games have successfully used Lasso.
How accurate is Lasso's contact data?
Lasso delivers industry-leading accuracy with bounce rates below 5% (some users report under 1%). The platform uses AI to verify contact information in real-time, ensuring data is fresh and accurate at the moment of use. This real-time validation significantly reduces email bounce rates compared to static databases.
Can I exclude my existing contacts from search results?
Yes, you can exclude existing contacts in your CRM, ensuring every lead is 100% additive and net new. This feature prevents duplicate outreach and ensures you're only finding new opportunities that aren't already in your database. You can upload existing contacts/accounts to exclude them from search results.
How fast does Lasso return results?
Lasso automatically uncovers verified contact information across 500 million professional profiles in milliseconds. The platform delivers in seconds what legacy datasets take weeks or months to produce. This speed enables sales teams to build pipelines quickly and make timely sales decisions.
What contact information does Lasso provide?
Lasso provides verified contact information for decision-makers including email addresses, and LinkedIn profile URLs. The email finder locates verified emails, and the platform includes LinkedIn profiles to enhance social selling and personalized outreach. Contact data is programmatically validated for accuracy.