Lavender
Lavender is an AI-powered email assistant that helps thousands of sellers across the world write better emails more quickly, leading to mor...
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What is Lavender?
Lavender is an AI‑powered email coach designed primarily for salespeople, recruiters, and marketers who send outbound emails through Gmail or Outlook. It sits inside your email client as a sidebar and scores every message you write, giving specific, real‑time feedback on length, tone, personalization, spam risk, and mobile readability so you can tweak your email before hitting send. The tool also pulls in prospect‑relevant signals—like job changes, company news, and other social cues—to suggest personalized intros and hooks, helping you craft one‑on‑one messages that feel more tailored and less generic.
Key features include AI‑driven email scoring (0–100), instant rewrites, tone and reading‑level analysis, spam‑risk checks, mobile‑preview tools, in‑context personalization suggestions, and integration with major CRMs and outreach platforms such as Outreach, Salesloft, and HubSpot. Lavender also offers individual coaching analytics and team dashboards that show metrics like reply rates, score averages, and leaderboard‑style performance, which helps sales leaders benchmark and coach rep behavior at scale. There is also a classroom‑style email‑certification course and a weekly training email series to help users improve their outbound‑email skills over time.
Lavender is aimed at sales development reps, account executives, business development leaders, recruiters, and growth marketers who rely heavily on outbound email to drive meetings, pipeline, and conversions. It works best for teams that want data‑driven, real‑time feedback on individual emails rather than a full‑auto AI agent that sends and replies on their behalf. The product is designed to integrate smoothly into existing workflows, so users can keep writing in their usual inbox while letting the AI coach nudge them toward shorter, clearer, and higher‑impact messages that increase the likelihood of replies and meetings.
Lavender pricing
Pricing model: Free
Lavender offers a Basic (free) plan that lets you analyze 5 emails per month and use the personalization assistant 5 times per month, with Gmail and Outlook.com integrations and basic features. The Starter plan costs $29 per user per month ($319 per year) and includes unlimited email analysis, unlimited personalization, unlimited AI recommendations, mobile optimization, Lavender Anywhere, individual coaching analytics, and chat support, all within Gmail or Outlook. The Pro plan costs $49 per user per month ($539 per year) and includes everything in Starter plus all integrations (Outreach, HubSpot, Salesloft, Apollo, Groove, etc.), Lavender Anywhere, mobile editor, individual coaching and analytics, and priority support. Lavender for Teams starts at around $8,500 annually and includes all Pro features plus a team leaderboard, team and manager dashboards, multiple team functionality, granular team insights, and additional success‑plan perks like coaching sessions and a dedicated customer success manager for teams of 10 or more. Lavender also offers a free trial for its commercial plans.
Lavender pros
- Scores every email on a 0–100 scale with improvement suggestions
- Real‑time coaching as you type in Gmail or Outlook
- Integrated personalization assistant surfaces prospect‑specific hooks
- Spam‑risk checker to help avoid spam filters
- Mobile email preview to ensure your email looks good on phones
- Tone and readability analysis to keep emails friendly and simple
- Supports common CRMs and outreach tools like Outreach, Salesloft, and HubSpot
- Unlimited email analysis and personalization in paid plans
- Individual coaching analytics dashboard for each user
- Team leaderboard and manager dashboards for performance benchmarking
- Built‑in email‑certification course to improve writing skills
- Weekly training email with email tips and best practices
- Quick setup via Chrome extension or Outlook add‑in
- SOC2‑certified and GDPR‑compliant security model
- Works across multiple teams and roles within a single organization
Lavender cons
- Limited to email and email‑adjacent workflows, not full multichannel automation
- Free tier only allows 5 email analyses per month
- Mobile‑only editing capabilities are basic compared to full desktop experience
- No native mobile app; relies on browser and email client integrations
- Team plans can be expensive for small startups or solo founders
- Limited usefulness for non‑sales or internal‑only email use cases
- Requires access to your inbox and some prospect data, which can be a security concern for strict orgs
- Feature depth inside some CRMs and outbound platforms may lag behind native tools
Frequently asked questions about Lavender
What is Lavender and what does it do?
Lavender is an AI‑powered email coach that helps salespeople, recruiters, and marketers write better outbound emails inside Gmail or Outlook. It scores each message, suggests rewrites, checks tone and length, flags spam risks, and surfaces personalized hooks based on prospect data so you can increase reply rates and meeting bookings without leaving your inbox.
Which email providers and CRMs does Lavender integrate with?
Lavender integrates with Gmail and Outlook as well as major sales and outreach platforms including Outreach, Salesloft, HubSpot, Groove, Apollo, and other common CRMs. This allows you to use the email coach directly inside your existing email and outreach workflows rather than switching to a separate interface.
How does Lavender score and improve my emails?
Lavender analyzes each email and returns a score from 0 to 100, then highlights specific issues such as length, tone, clarity, personalization, and spam‑trigger words. It offers instant rewrites, tone suggestions, and personalization cues, so you can adjust your message before sending and see the score improve as you make changes.
Is Lavender suitable for sales teams or only individual users?
Lavender is designed for both individual users and entire sales, recruiting, and marketing teams. The Starter and Pro plans focus on individual power users, while the Teams plan adds leaderboards, team dashboards, coaching analytics, and success‑plan features for managers who want to track and improve team‑wide email performance.
Does Lavender only work for cold sales emails or can I use it for other types of outreach?
Lavender is optimized for outbound sales emails and prospecting, but it can also be used for follow‑ups, recruiter‑to‑candidate messages, and account‑based marketing emails. The scoring and coaching logic is tuned for short, high‑impact outreach that aims to drive replies or meetings rather than long internal communications.
How does Lavender handle data privacy and security?
Lavender is SOC2‑certified and GDPR‑compliant and takes inbox and customer data privacy seriously. It can be set up in minutes, though security‑conscious organizations may require IT review before allowing Lavender to authenticate with their email provider and process email content.
What is included in the free plan?
The Basic (free) plan includes the ability to analyze 5 emails per month and use the personalization assistant 5 times per month, with Gmail and Outlook.com integrations and access to basic features. It is intended for light users who want to test the core coaching functionality before upgrading.
What are the differences between Starter, Pro, and Teams plans?
Starter is for individual users on Gmail or Outlook and includes unlimited email analysis, unlimited personalization, mobile optimization, Lavender Anywhere, and individual coaching analytics. Pro adds all integrations (Outreach, HubSpot, Salesloft, etc.) and priority support. Teams bundles all Pro features and adds a team leaderboard, team and manager dashboards, multiple teams support, granular insights, and extra success‑plan services for larger teams.
Does Lavender offer any training or onboarding resources?
Yes, Lavender provides a free email‑certification course called Lavender 101 and 201, plus a weekly training email called The Lavender Letter that shares best practices and tips. These are designed to help users learn how to write higher‑performing sales emails and apply Lavender’s coaching recommendations consistently over time.
Can Lavender help with follow‑up sequences and multi‑step outreach?
Lavender focuses on real‑time coaching for individual emails rather than fully managing multi‑step sequences on its own. Inside integrated platforms like Outreach or Salesloft, you can use Lavender’s scoring and rewriting suggestions to improve each email in your sequence, but the orchestration of the sequence typically happens inside the connected CRM or outreach tool.