MagicBrief
MagicBrief is a creative analytics and research tool that helps marketing teams transform ad data into winning creative direction.
Last verified:
What is MagicBrief?
MagicBrief is an AI-powered creative intelligence and ad workflow platform designed for performance marketing teams, agencies, brands, and creators. It bridges the gap between media data and creative execution by combining creative analytics, inspiration sourcing, and brief-building into one centralized platform. The tool helps teams discover winning ads, analyze what makes them perform, and streamlines the process of concepting and briefing new ad creatives.
Key features include access to a curated library of 100,000+ ads from Meta (Facebook, Instagram), TikTok, YouTube, and LinkedIn; AI-powered ad search and breakdown that automatically transcribes video ads and creates storyboards in seconds; competitor tracking with performance estimates and ad lifecycle monitoring; a modular creative brief builder with storyboard generation and AI script writing; real-time multiplayer editing for collaboration; Chrome extension to save ads from Facebook and TikTok ad libraries forever; advanced creative reporting with AI copilot recommendations; and Slack integration for automated performance updates. Users can export storyboards to formats like Premiere Pro timelines, MP4, scripts, and captions.
MagicBrief is ideal for performance marketers, media buyers, creative strategists, agencies managing multiple client projects, content creators, video editors, motion designers, and brands cycling through creative testing. The platform has analyzed over $6 billion in advertising spend and is trusted by thousands of teams including Linktree, Turo, Eucalyptus, JSHealth, STAKE, and Spriggy. It connects ad performance data directly to creative decisions by identifying winning formats, creators, angles, and hooks.
Important note: MagicBrief is shutting down on July 31, 2026 at 8 PM EST. The team has joined Canva and is building Canva Grow—a new end-to-end marketing workflow inside Canva. Users have full access until shutdown and billing has been cancelled.
MagicBrief pricing
Pricing model: Freemium
MagicBrief offers two main pricing plans with ad spend-based pricing. The Pro plan starts at $249/month (pricing scales with ad spend, approximately ~25+ ads per month) and includes custom tracked brands, custom seats, custom ad account connections, lifetime platform data, advanced creative reporting, AI copilot recommendations, modular creative brief builder, 100k curated ad library, and Slack integration. A 7-day free trial is available with a minimum 3-month commitment. The Creative Intelligence tier has custom pricing (contact sales) and includes everything in Pro plus unlimited tracked brands, unlimited seats, unlimited ad account connections, personalized onboarding, dedicated CSM, pay by invoice, and the full creative intelligence platform. Billing is only supported in USD. There was previously a $29/month standard user plan and a free viewer option mentioned in older sources, but current website shows ad spend-based pricing starting at $249/month.
MagicBrief pros
- Connects ad performance data directly to creative decisions
- AI-powered ad analysis and automatic video transcription
- 100,000+ curated ad inspiration library across multiple platforms
- Real-time multiplayer editing for team collaboration
- Chrome extension saves ads from Facebook, Instagram, and TikTok forever
- Automated competitor tracking with AI-generated strategy summaries
- Modular creative brief builder with storyboard generation
- AI copilot provides performance monitoring and creative recommendations
- Unlimited workspace members at no additional cost on all plans
- Advanced creative reporting with custom metric presets
- Slack integration delivers automated performance summaries and alerts
- Export to multiple formats including Premiere Pro, MP4, scripts, captions
- Kanban-style brief tracking for managing production pipelines
- Multi-platform data consolidation from Meta, TikTok, YouTube, LinkedIn
- In-asset commenting for contextual feedback without email chains
- AI script writing informed by proven successful elements
- Automatic asset chop up to break ads into main scenes for variants
MagicBrief cons
- Expensive—Pro plan starts at $249/month with ad spend-based pricing
- Requires minimum 3-month commitment
- No YouTube support in Chrome extension (only curated library)
- No bulk ad download feature
- Filters lack advanced customization options
- Free trial excludes creative intelligence features
- Steep learning curve due to breadth of features
- Creative Intelligence tier requires sales call for custom pricing
- 100% English-only interface
- No Shopify integration or store builder
Frequently asked questions about MagicBrief
Why is MagicBrief shutting down?
Canva intends to acquire MagicBrief. The MagicBrief team has joined Canva and is building Canva Grow—a new end-to-end marketing workflow for creating, launching, and analyzing ads inside Canva. MagicBrief will shut down on July 31, 2026 at 8 PM EST, after which the platform will no longer be accessible.
Will I be charged again for MagicBrief?
No, your billing has been cancelled and you will not be charged again. You have full access to MagicBrief until the shutdown date on July 31, 2026.
Can you help me migrate from another platform?
Absolutely! Just reach out to [email protected] and the team will get you set up fast with migration assistance from another platform.
Can we pay in other currencies?
No, at the moment MagicBrief only supports billing in USD. They do not currently support other currencies.
Can I have a proposal to share with my team?
Yes! Contact [email protected] and they will help you get your team on board with MagicBrief by creating a proposal you can share with your stakeholders.
What platforms does MagicBrief support?
MagicBrief supports Meta (Facebook, Instagram), TikTok, YouTube, and LinkedIn. The Chrome extension saves ads from Facebook, Instagram, and TikTok ad libraries. The curated library includes 100,000+ ads from every platform.
How does the Chrome extension work?
The MagicBrief Chrome extension lets you save any ad from Facebook, Instagram, or TikTok ad libraries with a single click. Saved ads remain in your library forever, even when the brand stops running them. You can also create share links that don't expire for collaboration.
What is MagicAI?
MagicAI automatically breaks down and transcribes video ads, creates storyboards in seconds, and analyzes video ads to highlight winning keyframes. It also provides automatic asset chop up to break existing ads into their main scenes, ready to be reworked into new variants.
Who uses MagicBrief?
MagicBrief is trusted by 5,000+ teams including leading brands, marketers, and agencies like Linktree, Turo, Eucalyptus, JSHealth Vitamins, STAKE, Spriggy, Darkroom, Speechify, Elephant Room, and QuadLock. It's best for performance marketing teams and agencies managing significant ad spend.
What export formats does MagicBrief support?
MagicBrief allows export to a range of formats including structured scripts, Premiere Pro timelines, MP4 video files, captions/subtitles, individual frames, images, videos, and subtitles. This integrates seamlessly with your existing creative stack.