Mason.io
Mason is an AI-powered tool that aims to help online retailers boost their sales and improve their margins. It offers various features such...
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What is Mason.io?
Mason is an AI-powered commerce platform and shopping engine designed to help e-commerce brands and retailers drive sales, improve margins, and deliver hyper-personalized shopping experiences. It acts as a copilot for commerce, using AI agents to create fully autonomous personal shopping journeys that deanonymize visitors and turn every visit into a 1-on-1 concierge-like experience.
The platform offers four main AI agents: Conversion Agent to maximize website conversions and increase AOV while recovering abandoned carts; Merchandising Agent to transform storefronts with micro-segmented merchandising strategies; Promotion Agent to tailor offers and discount codes to every shopper using zero-party data; and Gamification Agent to create hyper-personalized experiences with product discovery tools. Mason also features a unified command center to manage all agents in a single pane with visibility into the full customer journey.
Key features include shoppable quizzes, price drops, personalized upsells, AI Smart Cart, smart cross-sells and upsells, AI-powered product bundles, volume discounts, VIP sales, lightning deals, animated badges, product feature cards, trust packs, and automation playbooks for new arrivals, low stock, out of stock, and pre-order items. Mason claims to deliver 25% higher store conversions, 12%+ AOV with personalized upsells, and 8% lower promo spend.
Mason is designed for online retailers, e-commerce brands, and merchants across fashion, beauty, grocery, FMCG, CPG, luxury, travel, and other industries. It works seamlessly with Shopify and other e-commerce platforms, serving 15,000+ brands including Amazon Fashion, Myntra, Dabur Group, Swiggy, and Skechers. The platform is suitable for both tech-savvy and non-tech retailers with its no-code, plug-and-play solution.
Mason.io pricing
Pricing model: Free
Mason offers a freemium SaaS model with multiple tiers. The Free Plan allows unlimited badges, feature cards, and trust packs on up to 10 products per month, including up to 10 custom badges and 10 Product Feature Cards. The Pro Plan costs $29/month and supports up to 200 products with unlimited custom badges, 4 automation playbooks (New Arrivals, Low Stock, Out of Stock, Pre-Order>>New-In), and animated badges. The Plus Plan costs $79/month and supports up to 1000 products with 13 automation playbooks, on-demand design customization, and priority support over chat, email & video. The Growth Plan costs $149/month plus 5% on attributed orders and includes AI Smart Cart, upsell/cross-sell, freebies, offers, coupons, behavioral discounts, and tiered discounts. The Scale Plan includes AI apps like Smart Price, Personalised Auto-Bundles, Lightning Sales with targeting & segmentation and a dedicated account manager. Retailers pay 0.25% of sales on some plans. All plans include 24x7 support.
Mason.io pros
- 25% higher store conversions
- 12%+ increase in average order value with personalized upsells
- 8% lower spend on promotions
- Setup in minutes with no-code interface
- 15,000+ brands trust Mason
- Four specialized AI agents for conversion, merchandising, promotion, and gamification
- Unified command center for managing all agents
- Zero-party data collection for personalized experiences
- Shoppable quizzes with personalized offers
- AI Smart Cart with stacked offers and product-level freebies
- 13 automation playbooks on Plus plan
- Works seamlessly with Shopify platform
- 4.9 rating with 500+ user reviews on Shopify
- 24x7 customer support on all plans
- White-glove onboarding available
- Automated bestsellers and new arrivals functionality
- Out of stock and back in stock indications
- Real-time analytics and performance insights
- Integrates with Klaviyo and email/SMS tools
- Fully customizable and on-brand banners, badges, announcement bars
Mason.io cons
- Free plan limited to 10 products per month
- Pro plan capped at 200 products
- Plus plan limited to 1000 products
- Growth Plan costs $149/month plus 5% on attributed orders
- Scale Plan pricing not publicly disclosed
- Primarily focused on Shopify ecosystem
- Advanced features locked behind paid plans
- May require learning curve for maximizing all agent features
Frequently asked questions about Mason.io
What is Mason and what does it do?
Mason is an AI-powered commerce platform and shopping engine that serves as a copilot for e-commerce stores. It uses AI agents to create fully autonomous personal shopping experiences, deanonymizing visitors and turning every visit into a 1-on-1 concierge-like journey. The platform maximizes conversions, increases AOV with personalized upsells, and lowers promo spend through hyper-personalized offers, dynamic pricing, and real-time shopping experiences.
How much does Mason cost?
Mason offers a freemium model with multiple pricing tiers. The Free Plan is available for up to 10 products/month. The Pro Plan is $29/month for up to 200 products. The Plus Plan is $79/month for up to 1000 products. The Growth Plan is $149/month plus 5% on attributed orders. The Scale Plan pricing is custom with dedicated account management. Retailers typically pay 0.25% of sales on usage-based plans.
What AI agents does Mason offer?
Mason offers four specialized AI agents: Conversion Agent to maximize website conversions and increase AOV while recovering abandoned carts; Merchandising Agent to transform storefronts with micro-segmented merchandising strategies; Promotion Agent to tailor offers and discount codes using zero-party data; and Gamification Agent to create hyper-personalized experiences with product discovery tools. All agents can be managed from a unified command center.
Does Mason work with Shopify?
Yes, Mason works seamlessly with Shopify and is featured on the Shopify App Store with a 4.9 rating from 500+ user reviews. It has won 20 Commerce Awards and is designed to integrate smoothly with Shopify's checkout, customer accounts, and admin. Mason also integrates with other e-commerce platforms and tools including Klaviyo and email/SMS marketing tools.
What industries does Mason serve?
Mason serves multiple industries including fashion, beauty, grocery, FMCG, CPG, luxury, travel, BPC, and more. The platform has served 15,000+ brands and 8,000+ SMBs across these industries, including major corporates like Amazon Fashion, Myntra (Walmart Group), Dabur Group, Swiggy, Verb Products, and Skechers.
How does Mason collect customer data?
Mason enables zero-party data collection through shoppable quizzes, product finder quizzes, routine builders, and gamified experiences. 91% of customers are willing to share data for personalized experiences. The platform deanonymizes visitors and uses browse behavior, browse-to-buy journeys, and customer micro-interactions to craft personalized experiences and segment customers based on their responses.
What automation playbooks does Mason offer?
The Free Plan includes basic automation. The Pro Plan includes 4 automation playbooks: New Arrivals, Low Stock, Out of Stock, and Pre-Order>>New-In. The Plus Plan unlocks 13 never-before automation playbooks including bestsellers automation, new arrivals automation, out of stock indication, and back in stock indication. These playbooks automate workflow and inventory updates without manual intervention.
What results can I expect from using Mason?
Mason claims to drive 300x better sales, 25% higher store conversions, 12%+ AOV increase with personalized upsells, 8% lower promo spend, 15% more add-to-carts, 17% rise in session time, and 23% average order value increase. The platform recovers 17% more abandoned carts and can drive up to 35% new revenue through hyper-personalization and data-driven merchandising.
Is Mason suitable for non-technical users?
Yes, Mason is designed for non-tech retailers with a simple, no-code, plug-and-play solution. The platform features nocode AI blocks for on-brand banners, badges, announcement bars, and custom styles. Setup takes minutes, and the no-code quiz builder allows auto-generated quizzes with auto-branding capabilities without requiring technical expertise.
What support does Mason provide?
Mason provides 24x7 customer support on all plans. The Plus Plan includes priority support over chat, email, and video. The Growth Plan includes white-glove onboarding and a dedicated growth team with monthly reports and reviews. The Scale Plan includes a dedicated account manager and revenue reports. All users have access to help docs, webinars, blog posts, and online courses.