People AI
People.ai is an AI-powered revenue intelligence platform that automates manual data entry and provides actionable insights across managemen...
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What is People AI?
People.ai is an AI-powered revenue intelligence and RevOps platform designed for sales, marketing, and customer success teams in mid-market and enterprise B2B organizations. It automatically captures go-to-market activity data from emails, calendar events, meetings, calls, and sales tools, then matches this data to accounts and opportunities in CRM systems using patented AI algorithms. The platform turns disconnected activity into clear answers about deal health, pipeline risk, and forecast accuracy.
The core SalesAI Platform includes modules for Forensics analytics, Account Execution, Opportunity Management, and AI-native Forecasting. Key features include automated activity capture requiring no manual data entry, SalesAI generative AI assistant that summarizes deals and recommends next actions, engagement dashboards with buyer and seller scoring, deal scorecards and health scores, relationship mapping via ClosePlan, PeopleGlass spreadsheet-like CRM workspace for bulk Salesforce updates, and deep bi-directional Salesforce integration. The platform is trained on billions of revenue signals over nine years to identify patterns behind revenue success.
People.ai is built for revenue leaders who own the number and need predictability in their forecast. It serves hundreds of customers including NVIDIA, OpenAI, Red Hat, HPE, Zscaler, Rubrik, Verizon, Cisco, Okta, Zoom, IBM, and Palo Alto Networks. The platform supports 100,000+ sellers daily and integrates with CRM, email, meetings, product signals, Slack, Copilot, Claude, and ChatGPT via MCP integration. It holds SOC 2 Type II and ISO 27001 certifications and is GDPR compliant.
People AI pricing
Pricing model: Free
People.ai uses a per-user subscription pricing model. Entry-level pricing starts around $50 per user per month. Typical enterprise contracts range from low thousands to six figures annually depending on team size, modules selected, and data volume. A free tier is available for PeopleGlass, the spreadsheet-like CRM workspace for Salesforce users. Most enterprise deals require contacting People.ai for a custom quote and contract. A 14-day free trial is available for the core SalesAI platform.
People AI pros
- Automatically captures emails, calls, meetings with no manual data entry required
- Gives complete picture of team activity from all revenue channels
- Answers toughest pipeline questions with actual deal history not assumptions
- Identifies at-risk deals early including missing stakeholders and weak engagement
- Improves forecast accuracy with AI trained on billions of revenue signals
- Embedded insights in CRM eliminate tab-switching for sales reps
- MCP integration lets you ask questions in Slack Copilot Claude ChatGPT
- PeopleGlass enables bulk Salesforce updates in spreadsheet-like interface
- Engagement scoring at contact account and opportunity levels measures deal momentum
- Operationalizes MEDDIC and enterprise sales methodologies automatically
- Recognizes metrics that drive revenue growth focuses effort where needed
- AI-powered coaching provides personalized feedback to sales team
- Historical contacts sourced for new business meetings increases meeting quality
- Win rate increases documented from transformational results
- SOC 2 Type II ISO 27001 GDPR compliant for enterprise security
- Works across existing tech stack without replacing CRM or tools
- Prioritizes deals that move results guides coaching conversations
People AI cons
- Primarily designed for mid-market and enterprise not small businesses
- Entry pricing around $50 per user per month may be expensive for small teams
- Requires established CRM processes to deliver full value
- Custom quote required for enterprise contracts no transparent public pricing
- Free tier limited to PeopleGlass only core platform is paid
- Implementation may be complex for organizations without dedicated RevOps
- Data dependency means poor quality CRM data reduces effectiveness
- 14-day free trial may be insufficient to evaluate full platform capabilities
- Chrome extension dependency for PeopleGlass functionality
- Best value realized with large sales teams not individual sellers
Frequently asked questions about People AI
What is People.ai?
People.ai is an AI-powered revenue intelligence and RevOps platform that automatically captures go-to-market activity data from sources like email, calendar, meetings, and sales tools, matches it to accounts and opportunities in CRM, and uses that data to power SalesAI insights, forecasting, account execution, and coaching for sales, marketing, and customer success teams.
How much does People.ai cost?
People.ai uses a per-user subscription pricing model with entry-level pricing starting around $50 per user per month. Typical enterprise contracts range from the low thousands to six figures annually depending on team size, modules, and data volume. There is a free PeopleGlass tier for Salesforce users, and most enterprise deals require contacting People.ai for a custom quote.
What are the main features of People.ai?
Key features include automated activity capture into CRM, SalesAI generative assistant, Forensics analytics, account execution and relationship mapping, opportunity health scoring, AI-native forecasting, engagement dashboards, marketing and attribution insights, PeopleGlass spreadsheet-like CRM workspace, and extensive integrations with Salesforce, Microsoft, Oracle, Zoom, Slack, Webex, Marketo, and Snowflake.
Who are People.ai's main competitors?
Major competitors in the revenue intelligence and RevOps space include Clari, Gong, Salesloft, and Revenue Grid, along with adjacent capabilities from platforms such as Salesforce Sales Cloud with Einstein, and other RevOps analytics and engagement solutions that offer forecasting, deal inspection, activity capture, or sales engagement.
Is People.ai good for small businesses?
People.ai is primarily designed for mid-market and enterprise B2B organizations with complex sales cycles and established CRM processes, so its full SalesAI platform may be more than smaller teams need. However, the free PeopleGlass product can be valuable for individual sellers and small teams on Salesforce who want a faster spreadsheet-like way to manage pipeline and keep CRM data clean.
What integrations does People.ai support?
People.ai integrates with CRM systems (especially Salesforce), email platforms, calendar and meeting tools (Zoom, Webex, Teams), Slack, Copilot, Claude, ChatGPT via MCP integration, marketing tools like Marketo, and data warehouse and BI tools including Snowflake, Redshift, Tableau, and Power BI for extended revenue reporting.
How does People.ai improve forecast accuracy?
People.ai improves forecast accuracy by unifying pipeline management and forecasting into a single pane of glass powered by custom AI Agents trained on your revenue model. It captures every email, call, and meeting automatically, then answers toughest revenue questions about what's at risk, what changed, and where to focus next based on actual deal history rather than assumptions.
What is PeopleGlass?
PeopleGlass is a spreadsheet-like web and Chrome-based CRM workspace that lets revenue teams view, filter, and bulk-update Salesforce records quickly. It maintains pipeline hygiene in a fraction of the time required in native CRM screens and is available as a free tier for Salesforce users.
Is People.ai secure and compliant?
Yes, People.ai holds SOC 2 Type II and ISO 27001 certifications and is fully GDPR compliant. The platform includes SSO integrations and robust permissions to meet large-enterprise security and governance requirements.
How does People.ai help with sales coaching?
People.ai provides AI-powered coaching and personalized feedback to help teams work smarter. It offers reports and benchmarks on rep activity, conversion rates, and win rates to guide manager coaching and sales enablement. The platform recognizes metrics that help grow revenue and focuses effort where needed, making coaching conversations more data-driven and effective.