Pollfish
Pollfish Survey Tools is an online survey platform that enables businesses to gather insights from real consumers worldwide using a mobile-...
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What is Pollfish?
Pollfish is an all-in-one survey platform that enables businesses, marketers, researchers, and consultants to create surveys and gather trusted insights from millions of global consumers. The platform delivers instant market research with responses starting in minutes from over 250 million respondents across 160+ countries. Pollfish was built by researchers for researchers to simplify project management and make research more efficient for teams.
Key features include an AI-powered survey builder that creates surveys in seconds, 16 different question types (including NPS, matrix tables, conjoint analysis, and Max Diff), and advanced targeting with detailed demographics, geographics, consumer lifestyles, website behaviors, store behaviors, and brand purchases. The platform offers team collaboration tools like single sign-on, shared access, organized folders, one-click survey duplication, skip logic branching, quota setting, disqualification logic, and real-time results dashboard with data visualization tools. Pollfish owns its audience rather than relying on third parties, ensuring higher respondent quality through Prodege's loyalty programs where members shop, play games, and save for college before engaging with surveys.
Pollfish is ideal for marketers needing fast consumer insights, researchers managing multiple client projects, product developers testing concepts, brand managers tracking performance, agencies with high-volume research needs, and consultants delivering data-driven recommendations. The platform supports 24/7 research support with expert researchers available globally, survey translation into 109 languages via Google Translate, white labeling for branded surveys, and post-stratification for demographic representation. Over 13,673 businesses trust Pollfish for survey innovation, owned audience, and flexible pricing without license fees or seat limits.
Pollfish pricing
Pricing model: Paid
Pollfish is free to join with no license fees or seat limits. The DIY Platform offers pay-per-response pricing starting at $0.95 per response with access to 250M+ global consumers and a free AI survey builder. Full Service Projects start at $5k per project for B2C audiences and $10k for B2B audiences, including presentation-ready analysis, reports, and a dedicated research expert. Enterprise packages start at $10k annual commitment for large teams and agencies, offering access to both DIY and full-service solutions, significant volume-based discounts, and a dedicated account manager.
Pollfish pros
- Access to 250M+ global consumers across 160+ countries
- Starting price of $0.95 per completed response
- Free AI survey builder that creates surveys in seconds
- Owned audience not reliant on third-party providers
- 24/7 research expert support available globally
- Single sign-on for team collaboration
- Shared access across team members
- Organized folder system for project management
- One-click survey duplication for templates
- 16 different question types including NPS and conjoint analysis
- Advanced targeting with demographics, behaviors, and lifestyles
- Real-time results dashboard with live data updates
- Data visualization tools for charts and graphs
- Skip logic and branching for personalized flows
- Quota setting to control segment responses
- Survey translation supporting 109 languages via Google
- White labeling for branded survey experiences
- Post-stratification for representative demographics
- AI and machine learning fraud detection
- Sample size calculator for statistical significance
Pollfish cons
- No free tier for survey responses - only pay per response
- Pricing varies for gender/age specifications and quotas
- Minimum full-service B2C projects start at $5k
- Minimum full-service B2B projects start at $10k
- Enterprise requires $10k annual commitment minimum
- Survey language affects prompts only, not automatic question translation
- Estimated costs may vary based on targeting specificity
- Mid-survey editing has limitations despite available
- No license fees but no bulk prepaid discounts mentioned
- Limited to 3 screening questions in targeting
Frequently asked questions about Pollfish
What countries and languages do you survey in?
Pollfish supports over 160 countries globally with survey prompts available in 24 languages including English, Spanish, French, German, Chinese, Japanese, Portuguese, Romanian, Russian, and Vietnamese. The survey language applies only to prompt buttons helping respondents move through the survey, not automatic translation of your questions. For broader translation, the Translate Survey feature supports all 109 languages via Google Translate.
What kind of fraud prevention does Pollfish have to ensure data quality?
Pollfish employs AI and machine learning to detect and remove poor-quality responses including speeders (respondents who rush), straight-liners (low-effort answers), bots, and duplicate respondents. Advanced fraud detection flags suspicious activity like duplicate IP addresses and device spoofing. Embedded quality control checks and verification questions ensure engaged participation from real individuals, not bots or disinterested participants.
How many respondents do I need for statistically significant results?
Pollfish provides a sample size calculator to help you reach statistically significant numbers based on your research goals. The calculator helps determine the appropriate sample size considering your population size, confidence level, and margin of error. For most consumer research, 200-400 completes per key segment is typically recommended.
What are all the categories offered in targeting criteria?
Targeting includes geographics (160+ countries), detailed demographics (age, gender, income, education), consumer lifestyles, website behaviors, store behaviors, brand purchases, visit frequency, dwell time analytics, and up to 3 screening questions. You can target specific age ranges, household income breakdowns, gender specifications, and niche groups via pre-validated user behaviors.
How do I write a screening question?
Screening questions narrow your target audience to specific groups. Add up to 3 screening questions in the Targeting step. Write clear, specific questions that filter respondents based on relevant criteria like product usage, brand awareness, or demographics. Avoid ambiguous language and ensure questions directly relate to your research objectives. The platform provides real-time price updates as you add screening criteria.
How long will my survey take to complete?
Thanks to real-time recruitment, responses begin the moment your survey launches. The estimated completion time updates in real-time in the upper right-hand corner of your dashboard based on your targeting criteria and sample size. Most surveys complete within hours, not weeks, with the platform delivering results from millions of engaged consumers.
What export options does Pollfish offer?
Pollfish offers multiple export options including exporting results to analyze outside the platform, downloading data visualizations (bar graphs and pie charts) directly to your computer via graph icons, shareable dashboard links for team members (even without Pollfish accounts), and integration options. You can export in different languages when using the Translate Survey feature.
How do I target specific age ranges like Gen Z or Millennials?
Use the specific age ranges option in Targeting to input exact ages. Pollfish recommends switching to specific age ranges for cohort targeting: Gen Z is 16-23 years old and Millennials are 24-39 years old. You can click checkboxes to remove default groupings or add them back, or input custom age ranges for precise audience definition.
Does Pollfish offer translation services for surveys in other languages?
Yes, Pollfish offers the Translate Survey feature supporting all 109 languages via Google Translate. This feature allows translating completed or running surveys, building and viewing results in different languages. It supports Elite accounts with no limit on translations per survey. You can translate manually or use Google Translate automatically, then view and export results in your selected language.
What file sizes are allowed for image, audio, or video files in questions?
Pollfish supports multimedia questions with images, videos, and audio files to test creative types or provide context. While specific file size limits aren't explicitly stated on the main pages, the platform allows embedding media in question types. For exact file size requirements, check the Resource Center tutorials or contact the 24/7 Customer Experience team via the chat icon for personalized guidance.