QoQo
QoQo.ai is an AI-driven tool designed to facilitate various aspects of the User Experience (UX) design process. It offers multiple functionalities to overcome t...
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What is QoQo?
QoQo.ai is an AI-powered UX design companion that helps product designers and UX researchers overcome limited research resources by generating quick, efficient access to research insights. The tool is accessible as a Figma plugin in its beta version and is powered by OpenAI. It generates user personas with goals, needs, motivations, frustrations, and tasks based on user input, creates journey maps illustrating user processes and experiences, builds information architecture with sitemap suggestions, performs affinity mapping to cluster similar ideas, and includes a chat assistant for brainstorming within Figma.
Key features include user persona generation, journey mapping, information architecture/sitemap creation, affinity mapping for clustering insights, chat assistant for brainstorming, UX copywriting, document chat for analyzing uploaded PDFs, design brief generation, user interview script creation, discovery questionnaire generation, history tracking, copy to clipboard functionality, and sticky note creation for Figma/Figjam Canvas. The document chat feature allows users to upload research documents (PDF files up to 10MB during beta) and ask questions or get summaries.
QoQo.ai is designed for design agencies, internal teams, freelancers, organizations, startups, and individual designers. It helps agencies save time without cutting UX, enables startups to speed up discovery and time to MVP, and allows individual designers to take on more projects. The tool is particularly useful during early design process stages like design sprints when time for the Understand phase is limited, and works best with generic topics that are not context-sensitive.
QoQo pricing
Pricing model: Freemium
QoQo offers a free trial with the Professional plan at $4 per month for 1 user with unlimited access. The $4/month Professional plan includes all features: User persona, Journey mapping, Information architecture, Affinity mapping, Chat assistant, UX copywriting, Document chat, Design brief, User interview, Discovery questionnaire, History, Copy to clipboard, and Make it a sticky note. Pricing excludes VAT. The tool uses a freemium pricing model with paid options starting from $4/month monthly billing.
QoQo pros
- Saves significant time in user research and discovery process
- Cost-effective at only $4 per month for Professional plan
- Intuitive Figma plugin interface seamless for beginners
- Generates user personas with complete goals, needs, motivations, frustrations, tasks
- Creates journey maps showing user processes and experiences
- Builds information architecture with clear sitemap suggestions
- Affinity mapping clusters similar ideas and identifies patterns
- Chat assistant enables brainstorming directly inside Figma
- Document chat analyzes uploaded PDF research documents
- Generates UX copywriting avoiding dummy text
- Creates user interview scripts based on project objectives
- Generates discovery questionnaires for quantitative research
- Sticky note feature sends insights to Figma/Figjam Canvas
- No OpenAI API key required for use
- Research data stays private and not used for AI training
- Unlimited access with single user Professional plan
- Works across multiple platforms beyond just Figma
- Great for design sprints with limited research time
- Helps startups de-risk by increasing design team knowledge
- Increases UX capabilities without internal experts
QoQo cons
- Only available as Figma plugin in beta version
- Document chat accepts only PDF files during beta
- PDF upload limited to 10MB maximum file size
- Does not replace actual user research work
- lacks knowledge of specific contexts without qualitative publications
- No API available for integrations
- Limited third-party integrations beyond Figma
- Product brief feature lacks sophistication
- No user journey mapping feature yet fully implemented
- Support limited to Discord, Twitter, and email only
Frequently asked questions about QoQo
What is QoQo?
QoQo is an AI for UX design, a companion that helps you get a broad and organized picture at the early stages of the design process. Based on your input, it generates cards to build a persona with user goals, needs, motivations, frustrations and tasks. Or it can help you identify challenges, risks and key elements for your design brief. The team is also working on more features.
Does QoQo replace user research?
No, QoQo should ideally be used in combination with your own user research, a central part of UX design. QoQo is a highly knowledgeable AI as it learned from the internet across the world. But it doesn't know about a specific context you may look at, particularly if there hasn't been qualitative publications about it.
What tech is QoQo using?
QoQo is powered by OpenAI. In its beta version, it is accessible as a Figma plugin. The team is looking into where users would like to use QoQo beyond Figma.
How does QoQo avoid bias, a major challenge for artificial intelligence in design?
OpenAI is built off the greatest knowledge store - the internet - which is biased as a result of enduring cultural norms. However, OpenAI has integrated de-biasing models to greatly reduce bias and is constantly improving this aspect. Users are recommended to nudge it with their prompts using adjectives and descriptions, such as country, gender, age.
Who is behind QoQo?
The team behind QoQo are UX designers turned product managers, and a developer, all passionate about their professions, and curious about how generative design and AI will change design. They are based in Malaysia, France and Egypt, and owners of extremely curious and charming white cats.
Is my research information shared or used for training?
No, your research information is not shared or used for training without your explicit consent. Unlike chatGPT that may use user conversations for training, QoQo does not review or analyze user data to improve their system. This functionality is entirely private, ensuring that no research data is stored, shared, or utilized for AI model training.
What file types can I upload for Document Chat?
During beta, only PDF files are allowed for Document Chat, with a maximum file size of 10MB. Once your document is processed, you can start asking questions about it or summarize it.
When should I use QoQo in my design process?
QoQo is a great plugin to use at the very early stages of the design process, especially when you have limited time for the Understand phase such as during a design sprint. Use it when working with a generic topic that is not context-sensitive. It helps speed the analysis of raw data and extract insights directly to your Figma/Figjam canvas.
What features are included in the Professional plan?
The Professional plan at $4 per month includes: User persona, Journey mapping, Information architecture, Affinity mapping, Chat assistant, UX copywriting, Document chat, Design brief, User interview, Discovery questionnaire, History, Copy to clipboard, and Make it a sticky note. You get 1 user and unlimited access with this plan.
Can QoQo generate user interview scripts and questionnaires?
Yes, the QoQo plugin generates questionnaires for quantitative research and interview scripts based on your project objectives, persona characteristics, scenario, and topics. It can also generate user personas within seconds based on provided user characteristics and a scenario, listing persona goals, needs, motivations, frustrations, and tasks.