Roundabout
Roundabout is an AI-powered micro influencer marketing platform aimed at activating creators for marketing campaigns across a variety of industry niches. This t...
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What is Roundabout?
Roundabout is an Italian influencer marketing platform specialized in micro and middle influencer campaigns on Instagram, TikTok, and YouTube, active across Europe and the United States. The platform helps SMBs, brands, and communication agencies find niche creators in over 100 specific industry categories and manage the entire promotional campaign activation process quickly and easily.
Key features include access to a filtered creator list with verified insight data, safe engagement rates, and no fake followers; a quote configurator that calculates campaign pricing based on the number of influencers, content types, and desired results; brief templates tailored by sector and campaign objective; full campaign management through AI-powered tools; content pre-approval before publishing; detailed KPI insight reporting including CTR, ROAS, and traffic/conversion increases; and management of contracts and influencer payments.
Roundabout offers three main service types: Promotion ADV (engaging influencers for promotional content on their social channels), Proprietary Content Production (engaging creators for content the client owns for organic or paid PED use), and Content Production for AEO (content optimized for AI recommendation engines like Google's). The platform reduces campaign management time by 90%, provides transparent data and costs calculable upfront without subscriptions, and includes constant free strategic support.
The platform is ideal for brands and agencies wanting precise, low-budget influencer campaigns with high accuracy. Roundabout executes micro influencer campaigns 10x more accurately than traditional methods, offering profiles in over 60 niches (expanded to 100+), fixed pre-calculated influencer fees with over 95% proposal acceptance rate, and the flexibility to add external influencers or proprietary databases to the team.
Roundabout supports various content formats including Instagram reels, stories, and collaboration posts, TikTok videos, and YouTube videos (including Shorts). It enables local city-specific influencer searches for in-store experiences and local campaigns, covers 17+ countries including Italy, France, Germany, UK, USA, and offers B2C and B2B campaign capabilities with white label options available on request.
Roundabout pricing
Pricing model: Freemium
Roundabout has no subscription fees or recurring charges - it works with pay-per-campaign 'consumption' model. You pay only for campaigns you activate. The campaign price is flexible and all-inclusive, calculated based on number of influencers, content quantity, and desired results. Prices include: influencer fees, Roundabout platform cost, 12-month organic usage license for all content, dedicated consultancy and support, dedicated scouting, and KPI reporting. ADV licenses can be added separately for all or some content (minimum 14 days, extendable). Product/service costs and shipping are excluded. For campaigns over €40,000 or annual campaigns, payment can be split into agreed tranches. For products valued €100-€500, custom creator engagement fees available to amortize product costs. For products >€500, dedicated campaign operativity and storytelling solutions offered.
Roundabout pros
- Access to over 100 specific niche categories for precise creator matching
- Verified insight data with safe engagement rates and no fake followers
- Quote configurator calculates all-inclusive campaign pricing upfront
- Fixed influencer fees based on market averages with 95%+ proposal acceptance
- No subscription fees - pay only for activated campaigns
- 90% reduction in campaign management time compared to traditional methods
- Full strategic support and consultancy included free in every campaign
- Content pre-approval before creators publish online
- One rework included per content with multiple modifications accepted together
- Detailed KPI insight reporting including CTR, ROAS, traffic and conversion data
- Manages contracts and influencer payments automatically
- 12-month organic usage license included for all content produced
- City-specific influencer search for local campaigns and in-store experiences
- Global coverage across 17+ countries including Europe and USA
- B2C and B2B campaign capabilities with white label options available
- Creator scouting dedicated service available free for specific profiles
- Flexible campaign duration from 1 to 12 months based on needs
- Easy brief templates by sector (food, beauty, fashion) and objective
- External influencers or proprietary database can be added to team
- Instant influencer replacement for unavailable or misaligned creators
Roundabout cons
- No subscription model - only pay-per-campaign which may lack predictability for some
- Payment required at campaign activation with no installment options for smaller campaigns
- Product/service costs and shipping expenses excluded from campaign pricing
- Minimum 14-day license duration for ADV licenses may limit flexibility
- ADV licenses must be activated within 3 months from content publication
- Recommendation to activate campaigns 1-3 months in advance may delay urgent needs
- No giftings or seeding - only paid monetary collaborations required
- Limited to Instagram, TikTok, and YouTube - no other social platforms supported
Frequently asked questions about Roundabout
What is Roundabout and who is it for?
Roundabout is an Italian influencer marketing platform specialized in micro and middle influencer campaigns on Instagram, TikTok, and YouTube, active across Europe and the United States. It is designed primarily for brands and communication agencies that want to find creators in over 100 specific industry niches and manage the entire promotional campaign activation process quickly, easily, and with precise low budgets.
How does the campaign pricing work?
Roundabout uses a flexible all-inclusive pricing model with fixed pre-calculated influencer fees. You set your campaign price based on the number of contents, influencers, and results you want to achieve, from 1 to 12 months. The calculated price includes everything: influencer fees, Roundabout cost, 12-month organic usage license, dedicated consultancy and support, dedicated scouting, and KPI reporting. There are no subscription fees - you pay only for activated campaigns.
What content formats does Roundabout support?
Roundabout supports Instagram reels, stories, and collaboration posts, TikTok videos, and YouTube videos including YouTube Shorts. The platform also allows content pre-approval before publishing and includes one rework per content with multiple modifications accepted in a single request.
Does Roundabout offer strategic support?
Yes, Roundabout is not just a self-service platform but offers free strategic support and consultancy in every phase of the process. This includes dedicated scouting for specific profiles or difficult niches, brief optimization assistance, campaign planning and strategy consultation for annual campaigns and ROI maximization, and complete management support for influencer selection, engagements, product shipping, content approval, and final reporting.
What licenses are included in the campaign price?
By default, the campaign price includes 12-month organic usage licenses for all content produced. ADV licenses can be added separately for all or some content, with a minimum duration of 14 days (extendable) and must be activated within maximum 3 months from content publication. ADV licenses are default for Meta and can be extended to TikTok, YouTube, and website.
Can I search for local influencers by city?
Yes, every influencer on Roundabout is profiled by city of residence. You can search for influencers in specific cities regardless of size and activate them for local campaigns. Roundabout also helps plan and manage in-store experiences (in-store, restaurant, or events) for content creation.
Does Roundabout handle contracts and payments?
Yes, the platform handles contracts and payments to influencers directly. Payment is expected at campaign activation because Roundabout pays influencers as they complete engagements. Roundabout protects clients on payment caseworkes, including refund of non-activated creator quotas. For annual campaigns or those over €40,000, payment can be split into agreed tranches.
What niches and countries does Roundabout cover?
Roundabout covers over 100 industry niches for both B2C and B2B: food, beauty, health, fashion, digital services, automotive, travel, fitness, tech, finance, luxury, and more. The platform has global coverage with creators in Italy, France, Germany, UK, Spain, Netherlands, Switzerland, USA, Portugal, Ireland, Greece, Denmark, Sweden, Finland, Poland, and Belgium.
How do I create a campaign brief?
You can create a brief from scratch or use pre-set templates. Brief templates are based on the best storytelling strategies for e-commerce, retailers, and local stores, and are categorized by sector (food, beauty, fashion, digital services) and campaign objective (product launch, event opening, in-store visit, etc.). The brief includes all information about storytelling, shipments, and deadlines, and is sent to selected creators to evaluate participation.
What happens if an influencer is unavailable?
The platform allows quick replacement of influencers who are unavailable or no longer aligned with the campaign. During creator selection, Roundabout recommends identifying first and second choices so you have a ready selection of substitutes in case of necessity.