Sommify
sommifyAI is an AI-based tool designed to facilitate wine selection for retail customers. It assumes the role of an AI sommelier, simplifyi...
Last verified:
What is Sommify?
Sommify is an AI sommelier platform built specifically for the wine industry, designed to help B2B wine distributors, wholesale companies, and on-trade establishments (restaurants, hotels) sell more wine. The core AI model replicates the wine knowledge of world-class sommelier Julie Dupouy, who has over 20 years of industry experience, creating what the company calls
Sommify pricing
Pricing model: Free
Subscription-based business model with a flat cancellable monthly fee ranging between hundreds and thousands of pounds depending on company size. Currently positioned as a no-brainer for early adopters with low cost and big impact while the company proves their thesis. Once enough data proves the benefit, prices will adjust for new companies to better reflect the value. Free tier and demo access available for businesses to start using the tool at no cost and upgrade for additional features as needed.
Sommify pros
- Replicates world-class sommelier Julie Dupouy's wine knowledge in AI form
- Automates 90% of time spent on offer creation for sales teams
- Save up to 30 hours per salesperson per month on manual tasks
- Selects perfect wines from portfolios of thousands including narrow-down to 10-12 options
- Generates complete sales materials including wine lists with margins and prices per glass
- Creates cheat sheets for restaurant staff with descriptors and food pairings
- 40% cross-sell conversion rate demonstrated with Tesco campaigns
- Complements sales teams rather than replacing them, scaling up output
- Plug-and-play solution specifically built for wine industry challenges
- Integration via iframe, API, or custom domain with just a wine feed needed
- Customizable widget to match brand identity and language
- Product feed access for easy retailer catalog integration
- Works across markets with wine-food pairing focused customers
- Built before major LLMs launched, using proprietary sommelier dataset
- Analyzed tens of distributors across Europe for industry-specific solutions
Sommify cons
- Pricing ranges from hundreds to thousands of pounds monthly depending on company size
- Requires product data available on wines for the AI to use
- Needs sales team willing to adopt digital solution
- Most effective in markets where on-trade customers care about wine-food pairings
- Some companies keep pilots under NDAs due to employee nervousness about AI
- Currently focused only on wine, not spirits or beer categories
- Still in early launch stage pricing will adjust for new companies later
- General LLMs may compete for non-specialized wine queries
Frequently asked questions about Sommify
What is Sommify and what does it do?
Sommify is an AI company focusing on the wine industry that created an AI sommelier model replicating world-class sommelier Julie Dupouy's wine knowledge. The AI is packaged as a B2B wine sales agent to help wholesale companies and their customers sell more wine by automating manual sales tasks like wine selection, pricing, sales presentations, and creating materials for on-trade to sell wine.
Who is Sommify built for?
Sommify is ideal for wine distributors who want to scale their on-trade sales teams, particularly those with product data available on their wines and sales teams willing to use digital solutions. It also serves retailers like Tesco for bridging food and wine offerings, and any B2B or D2C company in the wine industry seeking to make wine more accessible through digital solutions.
How does Sommify's AI differ from general LLMs?
Sommify's AI model was built starting in 2021 before major LLMs launched, using proprietary knowledge from sommelier Julie Dupouy. Their niche-focused AI model outperforms general LLMs in wine-food pairing because it's built around her specific knowledge and a huge compiled dataset of wine-food pairings that trains the AI to pair wines similarly to how she does.
What tasks does Sommify automate for wine distributors?
Sommify automates wine selection from large portfolios of thousands of wines, narrowing down to perfect options, and material generation including creating wine lists with automatic margins and prices per glass, cheat sheets for restaurant staff with wine information and food pairings, and custom menus with supporting documents in just minutes.
Does Sommify replace sales assistants?
Absolutely not. Sommify complements sales teams and makes their lives easier, scaling up sales teams rather than making people redundant. Instead of sending out eight offers a day to customers, sales teams can suddenly do 40 and focus more on the relationship part, which is still crucial in on-trade sales.
What results have companies seen with Sommify?
Sales teams can cut down 90% of time spent on offer creation, saving up to 30 hours per salesperson per month. Tesco achieved a 40% cross-sell rate where 40% of people buying a meal also added wine to their cart when Sommify's solution was present. Companies using Sommify gain a big advantage over competitors.
How does Sommify integrate with existing systems?
The platform can be integrated through an iframe, or Sommify creates a custom domain where companies or customers can log in. It can also be implemented through API for businesses wanting their own visual context. All that's needed is a feed of the company's wines for integration.
What is Julie Dupouy's role in Sommify?
Julie Dupouy, a world-class sommelier with over 20 years of experience, won a tournament among 8 top sommeliers to join Sommify. She continues to help build and improve the AI model, assists on the UX side knowing what's important and how to phrase things, and created one-line descriptors for wines that trained the AI to recognize key features and word them in accessible ways.
Can Sommify handle large wine portfolios?
Yes, Sommify helps with wine selection from portfolios of thousands of wines that no human can realistically remember. The AI selects the perfect wines for a menu, or can narrow down options so salespeople select the perfect 30 and then manually narrow to 10-12 they want to offer.
What countries and distributors has Sommify worked with?
Sommify interviewed and worked with over 30 distributors of different sizes across different countries in Europe to build their AI model. Their first adopter was Den Sidste Flaske in Denmark, a forward-thinking distributor. Some companies keep pilots under NDAs, but as Sommify learns to position themselves, they will bring more public examples of how the solution helps companies.