Spokk
Spokk is a user-friendly application dedicated to aiding businesses with customer feedback management. Leveraging AI technology, it enables...
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What is Spokk?
Spokk is an AI-powered customer feedback and review management platform that helps businesses collect Google reviews, manage customer feedback, run loyalty programs, and automate referrals. After a customer checks in via QR code, API, HubSpot, or SMS link, Spokk automatically triggers a complete sequence: logging the loyalty visit, sending a personalized SMS feedback form 2 hours later, generating an AI-written Google review draft from their feedback, sending follow-up reminders if needed, and finally delivering a unique referral link 20 days later.
The platform's core feature is AI Review Generation using GPT-4 to create personalized, ready-to-post Google review drafts from customer feedback. Each review is unique (no duplicate content), includes staff names when they earned 5-star ratings, and works with Google, Trustpilot, TripAdvisor, and Capterra. Customers copy the draft, edit if desired, and post it in under 30 seconds. Spokk also offers a Loyalty Program with QR check-in tracking and automatic SMS rewards at custom milestones, plus a Referral System that sends unique referral codes via SMS where both referrer and friend get rewarded.
Spokk is designed for service businesses including dental clinics, medical clinics, hair salons, barbershops, nail salons, gyms, yoga studios, restaurants, coffee shops, auto repair shops, law firms, pet groomers, real estate agents, and veterinary clinics. Additional features include Memberships (up to 3 paid tiers with Stripe Connect billing), SMS Campaigns with built-in segments, video and text testimonial requests, staff performance ratings, and HubSpot integration with API access.
The platform estimates that a typical 200-customer service business leaves $104K-$138K annual revenue on the table without Spokk, while the Growth plan costs only $99/month. Key revenue impacts include 3-5 new customers/month from AI reviews ($17K-$28K/year), +1.5 visits/customer/year from loyalty ($24K/year), 50 new customers/year from referrals ($24K/year), and $8K-$15K/year from SMS campaigns.
Spokk pricing
Pricing model: Free
Spokk offers 3 paid plans with a 14-day free trial (no charge until trial ends). Starter: $49/month billed $588/year for 250 customers/month, 1 manager + 1 staff member, unlimited locations, dedicated toll-free SMS number (US & Canada), full automation sequence, AI review response drafts, loyalty & referral programs, 200 SMS campaign credits, feedback forms & QR codes, HubSpot integration & API access. Growth: $82/month billed $984/year for 500 customers/month, 2 managers + 2 staff members, unlimited locations, dedicated toll-free SMS number, full automation, AI review drafts, loyalty & referral programs, 500 SMS campaign credits, memberships (10% platform fee), feedback forms & QR codes, HubSpot integration & API access. Pro: $249/month billed $2988/year for 2,500 customers/month, 3 managers + 5 staff members, unlimited locations, dedicated toll-free SMS number, full automation, AI review drafts, loyalty & referral programs, 2,500 SMS campaign credits, memberships (0% platform fee), feedback forms & QR codes, HubSpot integration & API access. All plans include unlimited SMS. Enterprise pricing available for unlimited locations and team members with priority support and custom integrations.
Spokk pros
- AI generates personalized Google review drafts in seconds using GPT-4
- Full automation sequence runs on autopilot after 5-minute setup
- Unlimited SMS included in all plans
- Unlimited locations across all pricing tiers
- Dedicated toll-free SMS number included for US and Canada
- Loyalty program increases customer visits by 1-2 extra times per year
- Referral system acquires 1 in 4 happy customers referring a friend
- Works with Google, Trustpilot, TripAdvisor, and Capterra review platforms
- Staff performance ratings track which employees earn 5-star ratings
- QR code check-in at point of sale for easy loyalty tracking
- Memberships feature with Stripe Connect for recurring subscription billing
- SMS Campaigns have 98% read rate for targeted broadcasts
- Built-in segments for loyalty members, active members, high-value customers
- HubSpot integration and API access for seamless connectivity
- 14-day free trial with no charge until trial ends
- Video and text testimonial requests collected automatically
- Custom reward messages and terms for loyalty and referral programs
- Smart skip logic ensures customers only get relevant messages
Spokk cons
- No free tier available - only 14-day free trial then paid plans
- SMS number only dedicated for US and Canada, not other countries
- Growth plan charges 10% platform fee on Memberships revenue
- Starter plan limited to 250 customers per month
- Growth plan limited to 500 customers per month
- Pro plan at $249/month may be expensive for small businesses
- Customer cannot post review directly - must copy and paste manually
- No long-term contracts only on monthly billing, yearly billing required for discounts
- Additional customer top-ups must be purchased separately when limits exceeded
- Memberships feature only available on Growth and Pro plans, not Starter
Frequently asked questions about Spokk
How does AI review generation work?
After a customer submits feedback through Spokk's SMS form, the platform uses GPT-4 to write a personalized, ready-to-post Google review draft based on their actual input. The AI generates a unique review that includes staff names when they earned 5-star ratings. The customer simply copies the draft, edits if they want, and posts it on their choice of review platform (Google, Facebook, Trustpilot, TripAdvisor, Capterra). Most customers take under 30 seconds. Every review is different to avoid duplicate content and spam flags.
Can Spokk post reviews directly to Google on behalf of customers?
No, Spokk cannot post reviews directly to Google or Facebook on behalf of customers because these platforms don't allow that. Instead, Spokk generates an AI-written review draft from the customer's feedback, and the customer copies and pastes it themselves on their chosen review platform. This saves customers the effort of writing from scratch, which is the biggest barrier to getting reviews.
How does the loyalty program work?
The loyalty program uses QR code check-in at the point of sale to track customer visits. Businesses can set fully customizable milestones for when rewards are earned. When a customer hits their reward milestone, Spokk automatically sends them an SMS notification with no manual work required. Customers earning rewards visit 1-2 extra times per year. The system includes custom reward messages and terms, and adds up to $24K annually for a typical 200-customer business.
What is the referral system and how does it work?
Spokk's referral system sends a unique referral link via SMS to happy customers 20 days after their visit. When they share it and a friend visits, both the referrer and new customer get rewarded automatically. One in four happy customers refers a friend when made effortless. The system includes unique referral codes per customer, custom reward descriptions and terms, and the option to mention name, code, or number to redeem. This acquires 50 new customers/year at zero ad spend ($24K/year value).
How do customers check in to start the automation sequence?
Customers check in at checkout via QR code, API, HubSpot integration, or a verified SMS link. The moment they check in, the entire automated sequence starts immediately: the loyalty visit is logged instantly, and when they hit their reward milestone Spokk sends an SMS reward notification. Two hours later, a personalized SMS with a feedback form arrives. If no feedback is submitted, a gentle follow-up goes out 24 hours later.Twenty days later, the referral link is sent.
What feedback form types does Spokk support?
Spokk supports three form types: Classic form with traditional star ratings, service selection, per-staff ratings, and an open-text question. Chat form is a conversational AI-powered interface that guides clients through questions one at a like a text conversation. Voice form allows clients to speak their feedback aloud and Spokk transcribes it automatically. After submission, all responses land in the Spokk dashboard in real time.
How do memberships work on Spokk?
Memberships allow businesses to sell up to 3 paid membership tiers, monthly或 annual billing, from a branded customer subscribe portal. Stripe Connect handles billing and payouts go straight to the business account. Spokk shows MRR, active member count, and 30-day churn. The Starter plan doesn't include memberships. Growth plan includes memberships with a 10% platform fee. Pro plan includes memberships with 0% platform fee. This converts engaged customers into recurring subscription with ~80% margin.
What SMS campaign features are included?
SMS Campaigns let businesses send targeted SMS broadcasts to opted-in customers in 2 minutes with 98% read rate. Built-in segments cover loyalty members, active members, high-value customers, and recent visitors - no spreadsheets or list uploads needed. Features include {name} personalization with live SMS counter, audience preview before sending, auto opt-out, and configurable send cooldown. Starter includes 200 SMS campaign credits, Growth includes 500, and Pro includes 2,500. All plans include unlimited SMS for automation.
What industries is Spokk designed for?
Spokk is designed for service businesses including: medical (dental clinics, orthodontists, chiropractic clinics, medical clinics, pediatric clinics, optometrists, dermatology clinics, mental health clinics, physiotherapy clinics, sexual health clinics, urgent care centers, veterinary clinics), beauty (hair salons, barbershops, nail salons, medical spas, day spas), fitness (gyms, yoga studios, massage therapists, pilates studios), food (restaurants, coffee shops), automotive (auto repair shops, car dealerships), professional services (law firms), pet services (pet groomers, pet boarding and daycare), and real estate (real estate agents, mortgage brokers).
How much revenue can businesses expect to gain with Spokk?
For a typical 200-customer business with $80 average visit, Spokk estimates $104K-$138K annual revenue impact versus $99/month on Growth plan. Breakdown: AI reviews drive 3-5 new customers/month ($17K-$28K/year at $480 lifetime value), loyalty adds +1.5 visits/customer/year ($24K/year), referrals bring 50 new customers/year ($24K/year), memberships add $12K-$24K/year in MRR, SMS campaigns generate $8K-$15K/year, and stopping silent churn prevents losing 30% of customers to unknown issues. All revenue is generated 100% automated without manual work.