Stella Automotive AI
Revolutionizes automotive customer service with AI-driven call handling and scheduling.. [Contact for Pricing]
Last verified:
What is Stella Automotive AI?
STELLA Automotive AI is a conversational AI voice assistant purpose-built for automotive dealerships to answer inbound calls 24/7, book service and sales appointments, answer customer FAQs, and route calls to the appropriate department or employee. The platform handles millions of conversations across voice, SMS, and web chat, transforming disconnected customer engagement into booked revenue while freeing dealership staff to focus on higher-value tasks and in-person interactions.
The platform offers four core solutions: STELLA Service uses defined rules, opcodes, and dealer policies to book appointments directly into your scheduler; STELLA Reception answers every call, handles FAQs, and routes callers appropriately; STELLA Insights provides deep visibility into performance metrics and conversation analytics; and STELLA Catalyst engages customers through outbound calls, SMS, and email with personalized conversations that drive more appointment bookings. Key features include multichannel booking via web chat, SMS and voice, dashboard analytics reporting, SOC-2 compliant closed platform architecture, over 270 automotive-specific opcodes, Spanish-language support, and whisper technology that provides caller details before transfers.
STELLA Automotive AI is designed specifically for automotive dealerships across North America, serving 300+ dealerships including groups like Maroone USA and Pohanka Automotive Group. It is ideal for dealership owners, general managers, BDC teams, service managers, and OEM executives who need to capture missed sales opportunities, reduce call handling workload, improve customer satisfaction scores, and modernize customer engagement with secure, industry-specific AI without increasing payroll.
The platform integrates seamlessly with major dealership management systems including CDK Global, Reynolds & Reynolds, Xtime, myKaarma, Affinitiv, and Dealer-FX, as well as CRM and CDP platforms. As Microsoft's Copilot for Automotive, STELLA delivers turnkey AI for customer engagement tailored specifically to the automotive sector with no additional user input, software installation, or employee training required.
Stella Automotive AI pricing
Pricing model: Freemium
STELLA has a low setup fee and a monthly subscription model with a flat rate, no long-term contracts, and no per-minute fees. Most dealers see ROI quickly through increased appointments, reduced workload, and improved customer satisfaction. The annual subscription starts at approximately US$30,000. Contact STELLA directly for a custom quote based on dealership size and needs.
Stella Automotive AI pros
- Answers calls 24/7 on the first ring with no missed calls
- Books service and sales appointments directly into dealership scheduler
- Handles unlimited simultaneous calls on one phone number
- Multichannel engagement across voice, SMS, and web chat
- Spanish-language support for diverse customer base
- SOC-2 compliant closed platform for data privacy
- Over 270 automotive-specific opcodes for complex operations
- Whisper technology provides caller details before transfers
- Real-time dashboard analytics and conversation insights
- Seamless integration with CDK, Reynolds & Reynolds, Xtime, myKaarma
- Flat-rate pricing with no long-term contracts or per-minute fees
- No specialized staff training required - works in background
- Customizable to match dealership brand voice and policies
- Outbound campaign capabilities via STELLA Catalyst
- Reduces BDC and service staff workload significantly
- Quick ROI through increased appointments and reduced missed opportunities
- Human-like conversational tone that feels natural to customers
Stella Automotive AI cons
- Pricing starts at approximately $30,000 annually - expensive for small dealers
- Low setup fee required in addition to monthly subscription
- Requires integration with existing dealership management system
- Only supports English and Spanish languages
- Closed platform may limit custom integrations outside partner list
- No transparent public pricing - requires contact for quote
- Primarily designed for dealerships, not individual consumers or small auto shops
- Dependent on dealership scheduler availability for appointment booking
Frequently asked questions about Stella Automotive AI
Is STELLA just a chatbot?
No, STELLA is far more than a chatbot. It's a full AI-powered assistant built specifically for dealership operations that understands workflows, books service appointments, and reduces call volume. STELLA can engage via web chat, voice, or SMS, combining language and speech capabilities with conversational AI that responds to and directs conversation based on context.
Does STELLA replace or augment my existing BDC?
STELLA automates call handling, appointment booking, confirmations, and reschedules—freeing your BDC and service staff to focus on high-value tasks. It augments rather than replaces your team by handling routine conversations while your staff handles complex customer needs and in-person interactions.
Can I configure STELLA to fit my dealership's needs?
Yes. STELLA is fully customizable. You can fine-tune messaging, integrate with your DMS/scheduler, and define business rules so it reflects your brand voice and workflows. The dealer is in full control, and STELLA adheres to your brand voice, policies, disclosures, and follows your rules.
Can STELLA support multiple languages?
Yes. STELLA understands and responds in both English and Spanish, helping dealerships serve diverse customers without additional staffing. This bilingual capability ensures Spanish-speaking customers get the help they seek from dealerships.
Is STELLA powered by ChatGPT or another large language model?
STELLA uses purpose-built AI designed specifically for automotive workflows. While it leverages LLM technology for natural conversation, STELLA remains SOC-2 compliant to safeguard customer and dealership data. It is a true AI company focused on automotive, not just a chatbot like ChatGPT.
What integrations does STELLA offer?
Integrations include Affinitiv, Reynolds & Reynolds, Xtime, CDK Global, Dealer-FX, and myKaarma. STELLA also works with CDP, DMS, CRM platforms, and service schedulers to support a unified customer experience across your dealership systems.
Is STELLA compliant with data privacy regulations?
Yes. STELLA is SOC-2 compliant, ensuring secure and responsible data handling. Its closed platform architecture is a major differentiator that helps maintain data privacy and safeguard customer and dealership information.
What training is provided for our staff?
No specialized training is required. STELLA works in the background without additional user input, software installation, or oversight from a technical team. A dedicated customer success team is available to help with optimization and reporting.
Can STELLA scale as our business grows?
Absolutely. STELLA handles unlimited simultaneous calls on one number, answers on the first ring, and scales effortlessly with your dealership. It has rapidly scaled across 300+ dealerships in North America since its 2022 launch.
What does STELLA cost?
STELLA has a low setup fee and a monthly subscription at a flat rate with no long-term contracts or per-minute fees. Most dealers see ROI quickly through increased appointments, reduced workload, and improved customer satisfaction. Contact STELLA directly for a custom quote based on your dealership's needs.