Super Search
Super Search is an AI-powered search tool provided by Archive Technologies Inc. specifically designed to help users find user-generated con...
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What is Super Search?
Super Search is an AI-powered image and content search tool from Archive (archive.com) designed to help brands and marketers quickly find user-generated content (UGC) within their media library. The tool analyzes individual images to understand visual elements, objects, activities, and attributes the same way people understand language, allowing users to type keyword searches and instantly retrieve the best matching UGC without manual tagging.
Key features include three main search categories: Visual Search for identifying specific visual elements like settings, colors, or objects; Transcript Search for locating spoken words or phrases within video content; and Caption Search for finding precise text in social media captions and descriptions. Advanced features include Text Match using OCR to identify text within images (like brand labels or hashtags) and Image Match allowing users to upload a reference image to find visually similar UGC or content with similar style, composition, and color schemes.
Super Search is built for growth teams, influencer marketers, and brands like Quest, Allbirds, Notion, Uniqlo, Parade, and Hexclad who activate influencers and need to efficiently locate perfect UGC pieces. The tool saves teams hundreds of hours previously spent scrolling through tagged posts, enables instant content discovery for e-commerce feeds, supports repurposing video content based talking points, and helps track campaign mentions or branded terms across social media content.
Super Search pricing
Pricing model: Paid
Free Plan: No credit card required, includes basic features. Starter Plan: $29 per month, includes everything in Free plan plus additional features. Pro Plan: $99 per month, includes everything in Starter plus managing one active TikTok account at a time, detecting & displaying TikTok videos, instant Slack alerts, and more. Custom Plan: For users needing advanced features, contact sales for pricing. Payment methods include major credit cards (VISA, MasterCard, Discover, American Express), PayPal, Apple Pay, Google Pay, Venmo, bank transfer, and check.
Super Search pros
- AI-powered image search understands images like people understand language
- Instant results - type anything and get results in seconds
- No manual tagging required for content library
- Visual Search finds specific settings, colors, or objects across assets
- Transcript Search indexes all speech in videos for instant phrase location
- Caption Search scans all text descriptions for messaging and hashtags
- Text Match uses OCR to identify text within images like brand labels
- Image Match finds UGC matching uploaded visual reference images
- Style Similarities feature finds content with similar aesthetic qualities
- Find similar content to top-performing assets instantly
- Works with diverse content libraries for best results
- Search combines multiple descriptive elements for precise results
- Uses everyday language rather than technical terms
- Refine searches by adding location details and context
- Trusted by 1000+ companies including major brands
- Saves hundreds of hours scrolling through tagged posts
- Perfect for finding product packaging in UGC
- Ideal for locating content with brand logos
- Great for discovering UGC with specific packaging or design
Super Search cons
- Results vary depending on visual clarity of UGC
- Requires diverse content library for best performance
- Specificity needed in search terms for narrowed results
- Initial search may not yield expected results without alternatives
- Image Match requires high-quality reference images
- Text Match works best with full phrases and partial text
- Somewhat limited free plan features compared to paid
- No free trial available for paid plans
- Pricing may be high for smaller brands or startups
- Advanced features like TikTok management only on Pro plan
Frequently asked questions about Super Search
What is Super Search and what does it do?
Super Search is an AI-powered image search tool that analyzes individual images in your library to find the most relevant user-generated content (UGC). It understands images the same way people understand language, so when you type a keyword or phrase, it finds the UGC in your library that is the best possible match without requiring manual tagging.
What are the three search categories in Super Search?
Super Search offers three powerful search categories: Visual Search identifies specific visual elements within your image library; Transcript Search locates specific spoken words or phrases within video content by indexing all speech; Caption Search finds precise text within captions of social media content, scanning all text descriptions for messaging, hashtags, or keywords.
How does Text Match work in Super Search?
Super Search: Text Match uses Optical Character Recognition (OCR) technology to identify text within images. You can use it to find UGC that includes specific strings of text like brand labels, product titles on packaging, visible hashtags, brand names, or promotional messaging.
What is Image Match and how do I use it?
Super Search: Image Match allows you to find UGC that matches a visual reference by uploading an image you want to use. The Super Search AI finds the most relevant UGC in your library. You can upload a brand logo or product photo for Graphic Element search, or upload top-performing UGC to find assets with similar composition, color scheme, model, or context for Style Similarities.
Who is Super Search designed for?
Super Search is tailored specifically for growth teams and influencer marketers at brands. It helps marketers at brands like Quest, Allbirds, Parade, and Hexclad activate more influencers in less time, enabling teams to locate exact UGC needed in mere seconds and concentrate on strategic initiatives rather than sifting through endless content.
How do I get better Super Search results?
To refine results, be specific with search terms and include more details in your query. Combine multiple descriptive elements like color, material, shape, and size. Use everyday language rather than technical terms, add location details (e.g., 'people at beach'), include action words, specify settings, and try alternative words if initial search doesn't yield expected results.
What pricing plans does Super Search offer?
Super Search offers four plans: Free Plan with basic features and no credit card required; Starter Plan at $29/month including everything in Free plus additional features; Pro Plan at $99/month including everything in Starter plus TikTok account management, TikTok video detection/display, and Slack alerts; and Custom Plan for advanced features available through sales contact.
Can I search for specific objects or products in UGC?
Yes, you can use Super Search to find all UGC depicting specific objects or products. Examples include searching 'black leather bag' for dark leather handbags, 'wooden dining table' for wooden tables, 'blue denim jacket' for blue jean jackets, 'white ceramic mug' for white coffee cups, and 'gold hoop earrings' for jewelry-focused content.
Can I search for actions or activities in UGC?
Yes, you can Super Search for UGC showing people taking certain actions or participating in specific activities. Examples include 'people laughing' for joyful moments, 'customers unboxing products' for unboxing content, 'person drinking coffee' for coffee-related content, 'family cooking together' for kitchen/cooking content, and 'friends hiking outdoors' for adventure-themed UGC.
How do I switch between different search types in Super Search?
Input the item you're looking for in the search bar and click the search icon to initiate your search. Then click the filter dropdown to select your desired search category: Visual for image elements, Transcript for spoken words in videos, or Caption for text in social media descriptions. This filters results to show only relevant content from that category.