Vanity AI
Vanity AI is an AI-powered end-to-end solution for Hollywood VFX teams to quickly deliver high-end 2D aging, de-aging, cosmetic, wig, and p...
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What is Vanity AI?
Vanity AI is the world's first end-to-end AI solution for Hollywood VFX, developed by Monsters Aliens Robots Zombies (MARZ). This proprietary technology delivers high volumes of 2D aging, de-aging, beautification, wig, and prosthetic fixes up to 300 times faster than traditional VFX pipelines without compromising quality. The tool brings together generative AI, computer graphics, and computer vision to make VFX scalable for the first time, addressing global VFX artist shortages, heightened quality expectations, and condensed production timelines.
Key features include Shot Control, which allows users to create feature-film-caliber shots by simply adjusting sliders/dials on a single frame. The system uses multiple neural networks and AI functions, including real-time editing capabilities and automatic transformation of single frames into full moving shots. Users mask regions of interest once per identity for the entire project rather than frame-by-frame, and the system automatically applies masks to each shot. The tool handles tough shots including extreme poses and lighting changes by selecting appropriate frames.
Vanity AI is designed for VFX teams, Hollywood studios, trained VFX artists, editors, DI professionals, and even pro-sumer content creators. It has been used internally by MARZ on over 27 Hollywood productions including Spider-Man: No Way Home, Stranger Things Season 4, Gaslit, First Ladies, and Being the Ricardos for studios like Marvel, Disney, Apple TV, Netflix, AMC, and NBC Universal, saving clients roughly $8 million and shaving nearly 100 weeks off production schedules.
Vanity AI pricing
Pricing model: Free
Vanity AI is offered as a service with custom enterprise pricing. There is no free tier available. During beta testing (completed midway through 2023), it was available only as a service. Plans exist for widespread licensing for Hollywood studios and VFX artists, but specific licensing pricing details are not publicly disclosed. Users must book a demo through MARZ's website to discuss pricing for their specific needs.
Vanity AI pros
- Up to 300 times faster than traditional VFX pipelines
- Delivers feature-film quality VFX output
- No capacity constraints for high volume projects
- Significant cost savings - saved clients $8 million
- Reduces production schedules by nearly 100 weeks across projects
- Shot Control allows adjustments via sliders on single frame
- Mask regions of interest once per identity for entire project
- Handles extreme poses and lighting changes automatically
- Real-time editing by moving sliders on frame
- Automatically transforms frame into full moving shot
- Production-ready solution, not vaporware
- Used on 27+ Hollywood productions successfully
- Trusted by major studios: Marvel, Disney, Netflix, Apple TV
- Can be operated by trained artists and editors
- Lower barriers to entry for VFX capabilities
- Indistinguishable from reality de-aging results
- Masteres anatomy of aging face for believable youthfulness
- Exponential savings in time and cost
- On-demand service availability
- Automates much of match-move, tracking and comp process
Vanity AI cons
- No free tier available
- Custom enterprise pricing only - not transparent
- Steep learning curve for beginners
- Only available as service during beta (not licensed yet)
- 3.5 hours processing time for moving shot
- Requires trained VFX artists for best results
- Beta testing completed midway 2023 - licensing timeline unclear
- Standalone app requires plate ingestion like other tools
- Pre-training required before shot-level training
- May not work well without formal VFX training
Frequently asked questions about Vanity AI
What is Vanity AI?
Vanity AI is the world's first end-to-end AI solution for Hollywood VFX. It brings together generative AI, computer graphics, and computer vision to deliver large volumes of 2D aging, de-aging, beautification, wig, and prosthetic fixes up to 300 times faster than traditional VFX pipelines without compromising quality.
How fast is Vanity AI compared to traditional VFX?
Vanity AI is up to 300 times faster than traditional VFX pipelines and the current state of the art. Traditional high-quality cosmetic work happens in minutes, not days, with output and consistency that delights Hollywood.
What effects can Vanity AI create?
Vanity AI delivers 2D aging, de-aging, beautification, cosmetic fixes, wig fixes, and prosthetic fixes. It specializes in digital makeup and de-aging that masters the anatomy of an aging face to restore believable youthfulness indistinguishable from reality.
How does Shot Control work?
Shot Control allows users to create feature-film-caliber shots by simply adjusting sliders/dials on a single frame. The AI enables real-time editing of the look by moving sliders, and automatically transforms that frame into a full moving shot with consistent output.
Do I need to mask every frame?
No. You establish regions of interest once for the entire project per identity, rather than frame-by-frame for every shot. The system understands where the mask should be on each face for each shot and applies it automatically.
Who can use Vanity AI?
Vanity AI can be operated by trained VFX artists but is also simple enough to be used by editors, the DI (Digital Intermediate), and even pro-sumer content creators. It lowers barriers to entry and makes VFX capabilities accessible to those without budget or formal training.
What productions have used Vanity AI?
Vanity AI has been used internally by MARZ on over 27 Hollywood productions including Spider-Man: No Way Home, Stranger Things Season 4, Gaslit, First Ladies, and Being the Ricardos for studios such as Marvel, Disney, Apple TV, Netflix, AMC, and NBC Universal.
How does Vanity AI handle tough shots with bad lighting or extreme poses?
For extreme poses, the software gives you a frame of that extreme pose instead of a single frame. For extreme lighting changes, it provides a frame with that lighting change. The system automatically picks appropriate frames to work from based on the shot conditions.
Is Vanity AI available for license?
During beta testing (completed midway through 2023), Vanity AI was available only as a service. The plan is for it to become available for license to studios and artists worldwide after beta, with widespread licensing for Hollywood studios and VFX artists expected later in 2023.
How do I get access to Vanity AI?
Vanity AI is currently available to other VFX teams and artists as a service. You can request a demo by booking a Vanity AI demo through MARZ's website to experience the power of Vanity AI and discuss pricing for your specific needs.