Briefly
Briefly is an AI-powered briefing platform primarily designed for enhancing creativity and efficiency in marketing efforts. Its key focus is to reduce budget wa...
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What is Briefly?
Briefly is an AI-powered briefing platform that helps marketers write clear, focused, and inspiring marketing briefs every time. The tool builds and runs AI agents that triage requests, scope jobs, resolve blockers, and prepare creative work inside existing work management stacks. It enables teams to build briefs conversationally by answering smart questions, brainstorming ideas, refining thinking, and learning from their organization's data.
Key features include AI brief writing with built-in best practices, a drag-and-drop template builder for custom templates, dynamic intro questions that identify knowledge gaps, FastDrafts for rapid brief generation, Feedback features for refinement, an Inspo feature with real-world case studies, and a Business Intelligence engine powered by your company's docs and data. The platform also offers live collaboration, comments, feedback and approvals, brief quality analytics, custom workflows, role-based access, and SAML SSO for enterprise security.
Briefly is designed for marketers at companies ranging from solo-marketers and startups to Fortune 50s and big firms that need quality briefing at scale. It's also available for agencies through Briefly for agencies, which helps them get better, more detailed, and more inspiring briefs from their clients. The platform is trusted by teams at companies like ITV and serves marketing teams around the world from startups to enterprise organizations.
Briefly pricing
Pricing model: Freemium
Briefly offers a free tier where you can start writing briefs free with no card required. After about two weeks of using the free tier, you'll be asked to sign up for a paid plan. There are three paid plans: Smarty Pants (£17/month) for solo-marketers and startups that need good briefs out the door fast, Fancy Briefs (£22/month) for marketers who care about writing the best briefs to get the best work, and Heavyweight Boxers (£45/month) for big firms that love process and need quality briefing at scale. Both Smarty Pants and Fancy Briefs come with 10-day free trials. Additionally, if you're 25 or under, Briefly is completely free for a year through the Young Marketer programme. Full specs for plans can be found on their pricing page.
Briefly pros
- AI-powered brief writing generates standout marketing briefs in seconds
- Build briefs conversationally with smart discovery questions
- Built-in best practices based on marketing theory and thousands of case studies
- Drag-and-drop template builder for custom templates with custom instructions
- FastDrafts feature generates briefs quickly with one press of a button
- Feedback feature allows refining and improving briefs
- Inspo feature provides real-world case studies for creative inspiration
- Business Intelligence engine ensures alignment with strategic goals using your company data
- Never trains AI models on user data for privacy and security
- GDPR and CCPA compliant with upcoming SOC 2 and ISO 27001 certifications
- Infinitely customizable like Lego - brings your own templates and workflows
- Live collaboration with comments, feedback, and approvals
- Brief quality analytics to measure brief performance over time
- Briefly for agencies helps get better briefs from clients
- Brand Intelligence creates shared source of truth between clients and agencies
- Smart Discovery Questions ask intelligent questions before brief lands with agency
- Customisable Flows adapt to specific requirements for multi-channel or simple requests
- Brand Canvas Builder uses conversational AI to guide canvas creation
- Dynamic intro questions target gaps in knowledge for better first drafts
- 10-day free trials on Smarty Pants and Fancy Briefs plans
- Free for under-25s for a year through Young Marketer programme
- Start writing briefs free with no card required
- 9x faster brief writing compared to traditional methods
- Increases agency satisfaction with briefs they receive
Briefly cons
- Currently building integrations - not all tools integrated yet
- Limited integrations with input tools like Box and Google Drive only in development
- Limited integrations with output tools like Monday, Slack, and Notion only in development
- Briefly for agencies is live with only a select group of agencies
- Free trial lasts about two weeks before requiring paid plan signup
- No official pricing page with full specs publicly available yet
- Working toward SOC 2 and ISO 27001 certifications but not yet secured
- May require time to build comprehensive Brand Canvas for best AI results
- Primarily focused on marketing briefs, not general creative briefs
Frequently asked questions about Briefly
What is Briefly and why did you build it?
Briefly is the delightful briefing platform designed to help your team write better briefs, faster. It was built because the best tools people had to write briefs were Word doc templates and ticketing systems, neither of which help you actually write a great brief. The team thought there must be a better way, hence Briefly.
Is Briefly customisable?
Yes! Briefly was designed to be easy to get started with, but it's also built like Lego so it's infinitely customisable. You can bring your own templates, workflows, and style preferences. The drag-and-drop template builder allows you to quickly spin up templates and add custom instructions on how to fill them out.
Do you have a free trial?
Yes, you can start writing briefs for free with no card required. After about two weeks of playing around, you'll be asked to sign up for a paid plan. If you need more time, you can just let them know. Both Smarty Pants and Fancy Briefs plans come with 10-day free trials.
Do you train on my data?
No, they never train on your data. If you're worried about privacy or have a strict procurement regime, you can get in touch and they'll walk you through their policies and processes. They're GDPR and CCPA compliant and working toward securing SOC 2 and ISO 27001 certifications.
Do you integrate with my existing tools?
Maybe. They're currently building integrations with input tools like Box and Google Drive, and output tools like Monday, Slack, and Notion. If you have a must-have integration, you can let them know and they'll do their best to make it happen.
I'm an agency, can I use Briefly?
Yes! Briefly for agencies is currently live with a select group of agencies. It's designed to help agencies get better briefs from their clients so they can start projects on the front foot. Features include Brand Intelligence as a shared source of truth, Smart Discovery Questions, Customisable Flows, Springboards, Collaborative Briefing, and Inspo. If you want to join, you can request a demo.
What is Brand Intelligence on Briefly?
Brand Intelligence is a smart system that draws on brand documents, research, and notes to add detail and insights to each brief. For agencies, it serves as a shared source of truth with clients, helping get the right inputs for briefs and campaigns. Your Brand Canvas is the centre of your Brand Intelligence on Briefly, providing context on your business from products you sell to past campaign performance.
How does the conversational brief building work?
Briefly asks conversational intro questions designed to help quickly understand what clients are aiming to achieve with the campaign. Instead of asking clients to fill out boxes from scratch, it answers smart questions and works with you to brainstorm ideas, refine your thinking, and learn from your organization's data. Dynamic intro questions recognize gaps in knowledge between what Briefly knows about your brand and what it needs to know, making every first draft feel closer to the final thing.
What is the Inspo feature?
Inspo is a growing bank of the world's most effective case studies. You can reference work directly from the brief to set creative ambitions with clients, or browse the database to inspire your next big idea. Briefly utilizes AI technology to generate briefs built on marketing theory, best practices, and thousands of innovative case studies.
What are the plan differences between Smarty Pants, Fancy Briefs, and Heavyweight Boxers?
Smarty Pants (£17/month) is for solo-marketers and startups that need to get good briefs out the door fast. Fancy Briefs (£22/month) is for marketers who care about writing the best briefs to get to the best work. Heavyweight Boxers (£45/month) is for big firms that love process and need quality briefing at scale. All plans include AI-powered brief writing, custom templates, custom workflows, live collaboration, and more, with enterprise features like SAML SSO and role-based access likely in Heavyweight Boxers.