Cheq
AI-driven platform optimizing digital ads by preventing fraud.. [Contact for Pricing]
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What is Cheq?
CHEQ is the leading Go-to-Market Security platform that protects digital businesses from bots, invalid traffic, and malicious actors across the entire customer journey. As the Intelligence Standard for the Human-AI Era, CHEQ accurately distinguishes legitimate users from bad actors—whether human, AI agent, or bot—using industry-leading accuracy. The platform processes 6 trillion signals daily while monitoring 1 million domains, delivering a false positive rate of less than 0.009%.
CHEQ offers six core products: CHEQ Acquisition protects paid marketing campaigns across 15+ ad platforms including Google, Facebook, and LinkedIn; CHEQ Analytics uncovers fake traffic and provides insights into genuine user behavior; CHEQ Form Guard stops fake form fills and junk leads; CHEQ Manage streamlines tag implementation and data control; CHEQ Enforce centralizes privacy management and compliance; and CHEQ Defend prevents malicious bots from attacking sites and APIs. Each product uses real-time cybersecurity challenges and behavioral analysis to detect threats.
CHEQ is purpose-built for marketers, growth teams, and CISOs at companies of all sizes—from industry innovators to Fortune 50 companies. With over 15,000 brands trusting CHEQ, the platform serves businesses that need to protect ad budgets, clean analytics, improve conversion rates, and maintain go-to-market security. The platform delivers an average 10X ROI, 50% increase in inbound paid marketing qualified leads, and 18% decrease in CPA for eCommerce customers.
Cheq pricing
Pricing model: Freemium
CHEQ does not publish public pricing on its website. The platform operates on an enterprise model where businesses must contact sales or book a demo to receive custom pricing. CHEQ Essentials (ClickCease), a separate product line, offers a free tier and Starter plan at $63/month with 3 total tiers including a 7-day free trial. The main CHEQ platform serving 15,000+ brands including Fortune 50 companies uses custom enterprise pricing based on traffic volume, number of products needed, and specific business requirements.
Cheq pros
- Protects paid marketing campaigns across 15+ ad platforms including Google, Facebook, Instagram, and LinkedIn
- Real-time detection using 2,000+ cybersecurity challenges on each visit
- Industry-leading false positive rate of less than 0.009%
- Processes 6 trillion signals daily for unmatched detection accuracy
- Monitors 1 million domains creating powerful network effect
- Blocks bots and invalid traffic before they waste ad budget
- Prevents fake form fills and junk leads from reaching sales teams
- Clean analytics by filtering invalid traffic from data
- Safeguards remarketing audiences from pollution by fake users
- Protects A/B testing and personalization efforts from bot interference
- Seamless integration with Marketo, HubSpot, and Salesforce
- Automated IP blocking and cross-campaign blocking saves time
- Enforces customer privacy preferences for GDPR and CCPA compliance
- Prevents account takeovers, API abuse, and vulnerability scans
- Delivers average 10X return on investment for customers
- Granular reporting down to distinct campaigns and specific UTMs
- Identifies humans, bots, and AI agents with equal accuracy
Cheq cons
- No publicly available free tier for main platform
- Pricing requires booking a demo rather than self-serve checkout
- Enterprise-focused which may not suit very small businesses
- Documentation requires account access for full details
- Implementation may require technical resources for tag setup
- Custom pricing makes budget planning difficult upfront
- Limited public information on API rate limits
- No indie/developer tier for individual users
Frequently asked questions about Cheq
What is CHEQ and what does it do?
CHEQ is the leading Go-to-Market Security platform and Intelligence Standard for the Human-AI Era. It accurately distinguishes legitimate users from malicious actors—human, bot, or AI agent—using industry-leading accuracy. CHEQ protects paid marketing campaigns, cleans analytics, prevents fake form fills, and defends against bot attacks through its suite of six integrated products.
How accurate is CHEQ at detecting bots and invalid traffic?
CHEQ delivers industry-leading accuracy with a false positive rate of less than 0.009%. Each visit to your site receives 2,000+ real-time cybersecurity challenges, and the platform processes 6 trillion signals daily while monitoring 1 million domains, creating an unmatched network effect for precision detection.
What ad platforms does CHEQ Acquisition protect?
CHEQ Acquisition protects paid marketing campaigns across 15+ platforms including Google Search, Display, and Performance Max; Facebook and Instagram; LinkedIn; and more. It automatically blocks bots and prevents waste across all these ad platforms while safeguarding remarketing audiences.
How does CHEQ Form Guard work?
CHEQ Form Guard uses a unique multi-layered approach combining bot detection, behavioral analysis, and data validation to stop fake form fills before they enter your funnel. It blocks malicious and fake users in real-time, preventing junk leads from reaching sales follow-up queues and consuming scheduled appointments. It integrates via API or pre-built connectors for Marketo, HubSpot, and Salesforce.
Does CHEQ offer a free trial or free tier?
The main CHEQ platform for enterprise customers does not offer a public free tier and requires booking a demo for pricing. However, CHEQ Essentials (ClickCease), a separate product line, offers a free tier and a 7-day free trial with no card required, plus a Starter plan at $63/month.
What is CHEQ Analytics and why do I need it?
CHEQ Analytics uncovers fake traffic in your digital initiatives by identifying and filtering invalid traffic from your data, ensuring analytics reflect genuine user behavior. It tracks invalid traffic trends across sources, regions, channels, and KPIs, keeps A/B testing and personalization focused on real customers, and integrates with existing analytics, BI, and data platforms.
How does CHEQ Defend protect my website?
CHEQ Defend protects your website and APIs from fraud, abuse, and bot attacks by preventing fake account creations, SMS toll fraud, credit card stuffing fraud, and content scraping in real-time. It stops account takeovers, prevents API abuse, blocks vulnerability scans, and safeguards your site from bots injecting malware in comments or reviews.
What companies trust CHEQ?
Over 15,000 brands trust CHEQ, from industry innovators to Fortune 50 companies. CHEQ serves the world's leading organizations across various industries and has offices in Tel-Aviv, New York, Tokyo, and London to support its global customer base.
What ROI can I expect from CHEQ?
Customers achieve an average 10X return on investment with CHEQ. Specific results include a 50% increase in inbound paid marketing qualified leads and an 18% decrease in CPA for agency eCommerce customers, as CHEQ redirects spend away from bots to real buyers.
How does CHEQ handle privacy and compliance?
CHEQ Enforce centralizes privacy management, simplifies compliance, and secures user data. The platform enforces customer privacy preferences, prevents data leakage, and ensures adherence to marketing compliance standards such as GDPR and CCPA while maintaining data collection control to third-party martech.