Vouchery
Vouchery.io is an API-based Coupon and E-commerce Promo Management Software that allows users to create personalized e-commerce promotions....
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What is Vouchery?
Vouchery.io is an all-in-one promotional engine designed for e-commerce businesses to automate and orchestrate personalized promotions across the customer lifecycle. It enables brands to create, distribute, and redeem coupons, discounts, loyalty programs, gift cards, and referral incentives through a programmable API and user-friendly interface. The platform emphasizes AI-powered management to deliver contextual offers, prevent fraud, and maximize promotional ROI by focusing on customer lifetime value.
Key features include a flexible rule engine for personalized unique codes, real-time analytics to monitor campaigns by various filters, machine learning for fraud detection and abuse prevention, and omnichannel support for online, mobile, and in-store redemptions via a QR scanning app. Integration with third-party marketing tools allows automatic distribution through email, SMS, or apps like WhatsApp, while headless architecture ensures scalability without legacy system constraints.
It targets e-commerce, retail, travel, fintech, insurance, manufacturing, food delivery, telemedicine, gaming, and education sectors, helping marketers, developers, and teams manage multiple budgets transparently. Vouchery suits growing businesses needing scalable promo infrastructure to drive engagement, win back customers, and avoid subsidizing unprofitable ones without building complex systems internally.
The platform provides 24/7 customer support, community forums, and tools like Promo Journey for automated workflows triggered by customer actions. Trusted by brands across six continents, it replaces outdated systems with secure, smart-contract-like structures for efficient collaboration across teams.
Vouchery pricing
Pricing model: Paid
All plans include 30 days free trial. Hustler: €59/$69/month (5000 redemptions, 20k contacts, 1 project, 5 users, unlimited codes). Startup: €199/$239/month (15k redemptions, 50k contacts, 3 projects, 10 users, in-store app). Business: €399/$489/month (30k redemptions, 150k contacts, 10 projects, unlimited users, premium support). Enterprise: Custom (unlimited projects/contacts, dedicated server, 24/7 support, Next Best Offer AI). 10% off annual; no redemption blocking on overage, just upgrade prompt; prices exclude taxes.
Vouchery pros
- Unlimited coupon code generation
- AI-powered fraud detection
- Personalized 1:1 incentives
- Omnichannel redemption support
- Mobile POS scanning app
- RESTful programmable API
- Headless scalable architecture
- Real-time campaign analytics
- Automatic promo distribution
- Loyalty and referral programs
- Gift card management
- Multi-project support
- 30-day free trial
- Annual payment discounts
- Enterprise 24/7 support
- Machine learning abuse prevention
- Customer lifetime value focus
- Slack community access
Vouchery cons
- Redemptions limited by plan
- Customer contacts capped
- Users limited in lower plans
- Custom pricing for Enterprise
- Support hours restricted pre-Enterprise
- Requires API integration
- No unlimited free tier
- Overage notifications only
- EUR/USD exchange fluctuations
- Taxes excluded from pricing
Frequently asked questions about Vouchery
What is a project?
A project is essentially a sub-account used to differentiate and manage multiple brands, like local country shops, with separate data for each.
What is redemption?
Redemption is a processed transaction when a reward is redeemed as a discount or assigned to a customer as loyalty points.
Do you have a trial period?
Yes, all plans start with a 30-day trial for production account use; resign before end with no payment, or get discounts for longer integration needs.
Do you offer discounts?
Yes, 10% off for annual payments, plus 20% monthly revenue referral bonus for recommending new clients.
What happens on redemption limit exceed?
No blocking of redemptions to protect customer experience; informed via notification with alternative plan proposal.
How many unique coupon codes can I generate?
No limits on coupon codes generated or uploaded, nor on campaigns created, to allow full testing of business logics.
What if I want to resign?
Cancel within 30 days anytime; export vouchers and redemptions data so customers can still redeem active promotions.
What payment methods are accepted?
Payments via invoice with bank transfer or credit card; auto-process future payments via Stripe without storing card data.
What support is offered?
Standard: phone/chat/email weekdays 9am-6pm CET, tickets responded in 1 business day, plus Slack community; Enterprise adds 24/7 and manager.
Does Vouchery have business insurance?
Yes, Hiscox policy includes professional indemnity up to £2M, public/products liability £5M, employers’ liability, and cyber/data insurance.