Voyado
Voyado is a platform used to manage and analyze user data to facilitate brand management and improve customer engagement. One of its core f...
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What is Voyado?
Voyado is an AI-powered Customer Experience Platform (CXP) built specifically for retail and e-commerce businesses. It combines six major features under one hood: CRM, loyalty management, Customer Data Platform (CDP), marketing automation, and AI-powered product discovery. The platform turns first-party data into personalized, revenue-driving experiences by unifying all customer data into single structured profiles and activating them across channels for real-time, one-to-one communication.
The platform offers four core product areas: Customer Engagement (Voyado Engage), Product Discovery (Voyado Elevate), Loyalty Management, and Retail Media. Engage is a retail-native customer engagement platform with multichannel marketing automation, email, SMS, social media connectivity, push notifications, and automated journeys that adapt to shopper behavior. Elevate is an AI-powered product discovery engine that delivers highly relevant search results, personalized product recommendations, autocomplete, autocorrect, and smart facets.
Voyado is designed for retail brands and e-commerce companies looking to increase customer loyalty, drive business growth, and create hyper-relevant shopping experiences. The platform serves over 500 retail brands across 100 markets, including major European retail brands. It helps businesses attract, convert, and retain loyal customers through AI-driven CRM, loyalty, e-commerce personalization, and retail media, turning every interaction online or in-store into lasting growth.
Key capabilities include agentic marketing that drives high-impact campaigns through intelligent data and proactive insights, algorithmic merchandising that personalizes on every page turn to convert browsers into buyers, agentic discovery with conversational and guided paths to keep product discovery onsite, and agentic loyalty that tailors actions for every customer to transform one-time buyers into lifelong fans.
Voyado pricing
Pricing model: Free
Voyado uses quote-based pricing with no public pricing tiers available. The platform does not offer a free trial or free/freemium version. There is no setup fee for entry-level plans. For Shopify integration, the app is free to install but requires a separate Voyado license that is invoiced separately. Some integrations show a monthly fee of 5200 SEK/month. All charges are billed in USD. Businesses must contact Voyado sales for custom pricing based on their business size, features needed, and market coverage. The platform includes customer data management, campaign management, insights & reports, onsite messaging, retail marketing automation, and loyalty & retention features in its base offering.
Voyado pros
- AI built specifically for retail and trained on real retail data
- All-in-one platform combining CRM, loyalty, CDP, marketing automation, and product discovery
- Serves over 500 retail brands across 100 markets globally
- Unifies customer data into single structured profiles for real-time one-to-one communication
- Agentic AI identifies next best action and executes automatically without manual work
- Multichannel marketing across email, SMS, social media, push notifications, and Meta/Google/TikTok
- AI-powered search understands intent, product context, and business priorities in every moment
- 15+ recommendation types including Personal picks, Recently viewed, Alternatives, Upsell, Style with
- Built-in loyalty capabilities with member levels, points, rewards to increase customer loyalty
- Retail Media platform monetizes traffic and data into high-margin advertising revenue
- Omnichannel integration supports campaigns across e-commerce, social media, physical stores, and email
- No-code retail media solution requires no significant infrastructure investments or technical expertise
- Advanced attribution delivers complete campaign performance view with real-time data
- Dynamic browse experience with faceted navigation and flexible templates for rendering
- Automated post-purchase messages, birthday congratulations, and browse abandonment campaigns
- Customizable ready-made reports with rich informative data about customer base and trends
- Autocomplete with phrase and product suggestions plus recent and popular searches
- Semantic query analysis combined with enriched product data for intent-driven relevance
Voyado cons
- No free trial available
- No free/freemium version offered
- Quote-based pricing requires contacting sales for costs
- Shopify app requires separate Voyado license invoiced separately
- Platform focused exclusively on retail and e-commerce, not suitable for other industries
- Entry-level setup may require 5200 SEK/month monthly fee based on integration
- 300+ employees means potentially less direct access to founders for small businesses
- Primarily Nordics-focused with expansion to Benelux, UK, Germany, limited US presence
- Agentic AI automation may limit manual control for marketers who prefer hands-off approach
- No premium consulting or integration services offered
Frequently asked questions about Voyado
What is Voyado and what does it do?
Voyado is an AI-powered Customer Experience Platform (CXP) built specifically for retail and e-commerce. It combines six major features: CRM, loyalty management, Customer Data Platform (CDP), marketing automation, and AI-powered product discovery. The platform unifies all customer data into single structured profiles and activates them across channels to deliver real-time, one-to-one communication. Powered by retail-trained agentic AI, Voyado doesn't just analyze behavior—it identifies the next best action and executes it automatically.
Who is Voyado for?
Voyado is designed exclusively for retail brands and e-commerce companies. The platform serves over 500 retail brands across 100 markets globally, including major European retail brands. It helps businesses in the retail sector attract, convert, and retain loyal customers through AI-driven CRM, loyalty, e-commerce personalization, and retail media. The platform is not suitable for industries outside retail and e-commerce.
What are Voyado's main products?
Voyado has four core product areas: Customer Engagement (Voyado Engage) for multichannel marketing automation; Product Discovery (Voyado Elevate) for AI-powered search and recommendations; Loyalty Management with built-in capabilities for member levels, points, and rewards; and Retail Media for monetizing traffic into advertising revenue. Engage turns first-party data into personalized experiences, while Elevate turns shopper intent into conversion automatically.
How does Voyado's AI work?
Voyado's AI is built specifically for retail and trained on real retail data. It features agentic AI that proactively acts on insights and suggests your next best move. The AI doesn't just analyze customer behavior—it identifies the next best action and executes it automatically. It combines retail-trained product intelligence with agentic merchandising to power search, product listings, campaign placements, and recommendations, automatically aligning with margin and inventory.
What marketing channels does Voyado support?
Voyado supports omnichannel marketing across email, SMS, social media (Meta, Google, TikTok), push notifications, onsite messaging, mobile wallets, and physical stores. The platform creates highly relevant emails powered by real-time customer data and AI-driven content, reaches customers instantly with personalized SMS messages, syncs customer segments to Meta/Google/TikTok for lookalike audiences, and connects insights to physical stores with personalized offers and loyalty interactions.
What product discovery features does Voyado Elevate include?
Voyado Elevate includes AI-powered search that understands intent and product context, personalized product recommendations with 15+ types (Top products, New arrivals, Personal picks, Recently viewed, Alternatives, Upsell, Style with, More from series), autocomplete with phrase and product suggestions, recent and popular searches, autocorrect, sort logic, ranked product listings, smart facets, faceted navigation, flexible templates for rendering, navigation trees and hierarchies, and content listings with searchability.
How does Voyado Retail Media generate revenue?
Voyado Retail Media turns retailer traffic, data, and customer relationships into high-margin advertising revenue without compromising customer experience. The solution integrates Adform's programmatic technology, Voyado's first-party data-driven platform, and Nexta's automated infrastructure. It enables retailers to monetize ad space by offering it to brands, suppliers, and partners without building own systems. The platform supports omnichannel ad sales across e-commerce, social media, physical stores, and email with advanced attribution.
What loyalty features does Voyado offer?
Voyado offers built-in loyalty capabilities that turn loyalty programs into measurable lifetime value. Features include member levels, points, rewards to increase customer loyalty, tailored actions for every customer to turn one-time buyers into lifelong fans, loyalty cards and offers delivered to mobile wallets, personalized offers and loyalty interactions for physical store visits, and automated loyalty journeys. The agentic loyalty feature tailors actions for every customer based on their behavior and preferences.
What are Voyado's proven results for retailers?
Voyado delivers measurable results for retailers: Malene Birger saw 109% increase in full-price shoppers, MQ Marqet achieved 25% increased online sales, Dormy got 27% increased online conversion, Kronans Apotek increased conversion rate by 23.9%, State of Art uses loyalty to stay relevant year after year, Outnorth drives higher engagement through smarter product recommendations, and Eton Shirts built a data-driven premium experience. The platform powers every step from first click to loyal customers.
How does Voyado integrate with e-commerce platforms?
Voyado integrates with major e-commerce platforms including Shopify (via free-to-install app that requires separate Voyado license), Viskan, and other retail systems. The platform syncs behavioral data from online stores into Voyado Engage for orchestrating experiences. Integration exports include customers, orders, orderrows, categories, products, returns, and CMS newsletter components. The platform supports omnichannel integration across e-commerce, social media, physical stores, and email with seamless data synchronization.