Chorus
Transform sales conversations into actionable insights with AI-driven analytics.. [Contact for Pricing]
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What is Chorus?
Chorus by ZoomInfo is an AI-powered conversation intelligence platform designed for performance-driven sales teams to capture and analyze all customer-facing interactions including phone calls, video meetings, and emails. The platform automatically records, transcribes, and analyzes business conversations in real-time to extract actionable insights, surface deal intelligence, and enable targeted coaching for sales representatives.
Key features include unlimited call recordings and transcriptions available within minutes after a call ends, contextual AI-based trackers that automatically surface key topics like next steps, pricing, and objections, proactive coaching recommendations delivered to your inbox, deal intelligence for confident forecasting with complete pipeline visibility, relationship intelligence that syncs contacts and interactions to your CRM, and over 20 out-of-the-box analytics reports with custom object support for combining conversation metrics with Salesforce data. The platform integrates seamlessly with Zoom, Salesforce, HubSpot, Google Calendar, Outlook, Gmail, and other销售 tools.
Chorus is specifically built for B2B sales teams, revenue operations professionals, customer success teams, sales enablement managers, and enterprise or mid-market organizations seeking to drive process and behavior changes, reduce new hire ramp time, identify winning behaviors, and deliver bottom-line revenue impact. The platform is backed by ZoomInfo's industry-leading B2B contact and intent data, providing deeper account-level insights than competitors.
Chorus pricing
Pricing model: Freemium
Chorus by ZoomInfo uses Enterprise/Custom pricing that is typically bundled with ZoomInfo seats. The platform is offered with no setup fee, includes a free trial option, and has a freemium version available. Teams report paying $15,000-$60,000+ annually depending on organization size and features selected. Pricing is seat-based and credit-dependent, and is always negotiable. The platform includes unlimited call recordings and transcriptions with no storage limits as part of the standard offering.
Chorus pros
- Automatic call recording requires no additional effort from sales reps
- High-quality meeting summaries generated just minutes after calls end
- AI-based contextual trackers automatically surface pricing and next steps
- Unlimited call recordings and transcriptions with no storage limits
- Seamless integration with Zoom connects automatically without setup
- Proactive coaching recommendations delivered directly to inbox
- Over 20 out-of-the-box analytics reports for easy reporting
- Talk time and filler word metrics help improve rep performance
- Competitive mention tracking identifies when competitors are discussed
- Speaker diarization clearly separates and labels different speakers
- Playlist feature organizes calls for team sharing and training
- CRM sync automatically captures contacts and communications from field
- Easy implementation with clean, intuitive website navigation
- Call breakdowns show conversation metrics for improvement areas
- Snippets can be shared across marketing, product, and engineering teams
- Helps new reps learn by listening to team members' calls during onboarding
- Salespeople don't need to take notes and can be fully present on calls
Chorus cons
- Transcription accuracy can drop with strong accents
- Missing direct Salesforce integration for tying coaching to revenue outcomes
- Tracker UI is too simplistic and not intuitive enough
- Search for call types can be difficult if tagging isn't perfect
- Not all calls and meetings are automatically added to Chorus
- Hard to tell if call recording transfer is successful when delayed
- Limited customization options in the reporting dashboard
- Inability to jump to account or specific call with one click from analytics
- Call suggestions via email are not very helpful
- No one-click ability to export individual call transcripts
Frequently asked questions about Chorus
What is Conversation Intelligence?
Conversation Intelligence analyzes speech or text to derive data-driven insights from conversations between go-to-market teams and customers and prospects. In short, it surfaces insights that shine a light on a previously dark part of the sales funnel – prospect and customer conversations. Chorus uses AI to record, transcribe, and analyze these conversations to help sales teams improve coaching, forecasting, and revenue operations.
How long does Chorus keep call records?
Chorus stores recordings until the admin or recording owner manually deletes it or if the automatic deletion after 180 days is enabled. All privacy and compliance standards are followed with added layers of protection to ensure data security.
Does Chorus have a storage limit?
No, there is no limit. Chorus has unlimited storage – you can have as many recordings as you like without worrying about running out of space for your call recordings and transcriptions.
What video conferencing platforms does Chorus integrate with?
Chorus integrates with Zoom Workplace, Webex Calling, GoTo Meeting, Join.me, ClearSlide, and BlueJeans Meetings. It notably connects automatically with Zoom, requiring no additional setup for sales representatives to start recording calls.
What CRM systems does Chorus sync with?
Chorus integrates with HubSpot CRM, Salesforce Sales Cloud, and supports CRM sync API to push and pull contacts, accounts, and opportunities for CRM enrichment. The relationship intelligence feature aggregates and syncs every contact and customer interaction from systems of engagement directly to your CRM and other systems of record.
What languages does Chorus support?
Chorus currently supports English as its primary language for transcription and analysis. The platform is available in supported countries worldwide but transcription and conversation analysis are optimized for English-language conversations.
What is the talk-to-listen ratio feature?
Chorus analyzes talk time and provides conversation metrics including talk-to-listen ratio, showing how much people are talking during calls. This helps identify trends in how many salespeople talk more versus talk less, enabling managers to coach reps on improving their listening skills and conversation balance.
Can Chorus track competitor mentions in calls?
Yes, Chorus tags when competition is mentioned in calls so you can filter to see calls where you ran up against a competitor. This competitive intelligence helps teams understand market positioning and leverage customer language about competitors in their messaging and content.
What analytics and reporting capabilities does Chorus offer?
Chorus offers over 20 out-of-the-box reports for easier reporting and allows leveraging custom objects to combine conversation metrics with Salesforce reporting. Analytics include conversation metrics such as talk time, silence duration, engagement levels, sentiment analysis, keyword detection, and conversion metrics to evaluate communication effectiveness.
How does Chorus help with sales coaching?
Chorus provides proactive coaching recommendations from sales calls delivered to your inbox, identifies winning behaviors that uplevel team skills, reduces new hire ramp time by letting new reps listen to experienced team members' calls, and offers scorecarding functionality. Managers can share snippets across teams, send feedback to marketing about competitors, to product about enhancements, and to engineering about product issues.