Claap
AI sales conversation intelligence platform that records, transcribes, and turns meetings into CRM updates, follow-ups, and coaching insights.
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What is Claap?
Claap is an AI-powered sales assistant and video workspace platform that captures every sales conversation without using creepy notetaker bots that kill trust. It records online meetings, calls, in-person conversations, and email, providing multilingual transcription across 99+ languages. The tool automatically enriches CRM systems by creating structured notes and updating properties (including custom fields), scoring deals against methodologies like SPICED, MEDDIC, and BANT with zero manual entry.
Claap's built-in AI agents score deals, draft follow-ups, and surface risks automatically. Through MCP connectivity, the same structured data powers external AI agents like Claude, ChatGPT, or lemlist to fuel smarter outbound campaigns, generate decks, or build competitive battlecards. The platform offers AI Coach for accelerating onboarding and training with AI-assisted feedback, plus AI Analyst for deep pipeline insights showing why deals are won or lost.
The tool is built for B2B companies with dynamic sales environments, from startups to industry leaders in financial services, education, and tech. It's ideal for teams relying on conference/phone calls and field sales teams needing streamlined insight capture. Beyond sales, Claap enhances communication across founders, HR, product teams, and consultants by enabling everyone to capture, review, and share meeting insights. Teams save 2-10 hours per person per week, sales reps save 20+ minutes after each meeting, and revenue leaders increase win rates up to 30%.
Key features include: no-bot recording for Google Meet and Teams, screen/camera video recording via Chrome extension and Desktop app, AI-powered video editing, 10+ integrations (Salesforce, HubSpot, Slack, Notion, Zoom), private channels, speaker/video insights, deal insights, CRM auto-complete, AI-generated emails, smart tables for advanced reporting, and SOC 2 Type 2 + GDPR compliance with 99-language transcripts.
Claap pricing
Pricing model: Freemium
Basic (Free): $0/license/month - 10 videos per user, 300 min total recording, Calendar & Conf Call Sync, 99-language Transcript, Basic AI Summary, Chrome Recorder Extension, Collaborative Workspace, API unlimited usage, Claap MCP, 3 months storage, 5 max Basic licenses, 1 team, 1 channel. Pro: $29/license/month (20% off with annual) - Unlimited recordings, 1000 min/month, 500 AI credits/month, all Basic features plus Advanced AI Summary, Meeting Insights, AI-powered Video Editing, 10+ integrations, Speaker & Video Insights, Advanced Collaboration, Private Channels, 2 years storage. Business: Contact sales - Unlimited recordings, unlimited recording time, 1000 AI credits/month, all Pro features plus Claap AI (ask anything across meetings), CRM Auto-Complete, AI-Generated Emails, AI Coaching, Deal Insights, Smart Tables, Admin recording/sharing control, Priority support, 3 years storage. Enterprise: Custom price - Unlimited recordings/time, custom AI credits, all Business features plus SSO, User Provisioning SCIM, Unlimited Basic licenses, White Glove Onboarding, Migration Support, Dedicated Account Manager.
Claap pros
- No bot joins calls - preserves trust and deal vibe
- Multilingual transcription in 99+ languages and accents
- Automatically enriches CRM with structured notes and custom fields
- Scores deals against SPICED, MEDDIC, BANT methodologies
- Built-in AI agents score deals, draft follow-ups, surface risks
- MCP connector powers external AI agents (Claude, ChatGPT, lemlist)
- AI Coach accelerates onboarding with AI-assisted feedback
- AI Analyst provides pipeline insights on why deals win/lose
- Saves sales reps 20+ minutes after each meeting
- Teams save 2-10 hours per person per week
- Increases revenue leader win rates up to 30%
- AI-powered video editing in seconds
- 10+ integrations including Salesforce, HubSpot, Slack, Notion
- Private channels for sensitive conversations
- SOC 2 Type 2 certified and GDPR-compliant
- Open API for custom workflows and integrations
- Screen and camera recording via Chrome extension
- Desktop app for Mac OS recording
- Custom AI summary templates available
- Automatic chapters and AI-generated subtitles
Claap cons
- Free Basic plan limited to 10 videos per user
- Basic plan has 300 minutes total recording limit
- Pro plan limited to 1000 minutes per month
- Basic plan storage only 3 months vs 2-3 years paid
- No SSO on Basic and Pro plans (Enterprise only)
- User Provisioning SCIM only on Enterprise
- Payment currently accepts credit cards only
- SEPA transfers require sales team contact
- 1000 AI credits/month on Business may limits teams
- Custom migration services only on Enterprise
Frequently asked questions about Claap
How can I get started with Claap?
Claap requires 15 minutes to set you and your team up. You can start a free trial through their website. They offer hands-on assistance and a tour if you have questions. You can also book a demo with their team for a guided introduction.
What are the key features of Claap's AI platform?
Claap offers three AI assistants: AI Agent automates administrative tasks (records/transcribes meetings in 99 languages, generates personalized summaries with customizable templates, crafts follow-up emails mirroring your style, auto-fills CRM), AI Analyst provides deep pipeline insights (automated deal qualification/reviews, reports on objections/competitors/feature requests), and AI Coach accelerates onboarding (pitch trainings, live flash-cards, AI-assisted feedback, training materials from recorded clips in secure video library).
How many languages do you support with transcription?
Claap's transcription supports 100+ languages and accents including Afrikaans, Albanian, Amharic, Arabic, Armenian, Azerbaijani, Bengali, Chinese, Dutch, English, French, German, Greek, Hebrew, Hindi, Japanese, Korean, Portuguese, Russian, Spanish, Tamil, Thai, Turkish, Ukrainian, Vietnamese, and many more covering global business needs.
What recording types do Claap support?
Claap supports audio & video uploads in wide formats from MOV or MP4 to WAV. You can record videos by inviting a bot recorder to join meetings/phone calls, or capture screen recordings with the Claap Chrome extension and Desktop app for screen and camera recording without a bot.
What type of companies use Claap's AI platform?
Any B2B company with dynamic sales environments benefits from Claap. They serve innovative startups to established industry leaders in financial services, education, and tech industries. Ideal for teams relying on conference/phone calls and field sales teams needing streamlined insight capture and sharing.
What can Claap do for me if I'm not in a sales position?
Claap enhances communication and collaboration across teams from founders to HR, product teams, and consultants. It allows everyone to capture, review, and share meeting insights ensuring alignment without attending every call. The Chrome extension and Desktop app let you record quick screen/camera videos ideal for sharing updates, capturing feedback, and documenting important discussions.
Is Claap secure?
Yes, Claap works with organizations having highly sensitive data and tight security requirements. They deliver cloud-hosted services customizable to your geographical footprint, offer GDPR-compliant services for Europe, and are SOC 2 Type 2 certified. Full security posture and audit reports are available on their Trust Center.
Can I start a free trial of paid plans?
Yes, you can start a free trial of paid Plans (Pro, Business, Enterprise). Contact their sales team to unlock your free trial and test the features before committing to a paid license.
What are my payment options for Claap?
You can be billed monthly, but save 20% if you pay annually. They currently accept credit card payments. For other payment options like SEPA transfers, reach out to their Sales team who can arrange alternative payment methods.
What is the difference between members, guests and visitors?
Members are users belonging to your organization with workspace access and public channel access (can have Basic/Pro/Business licenses). Guests are external infrequent users invited directly to claaps/channels via email who can comment but not edit or create claaps. Visitors are external infrequent users invited via share link who can access public claaps/channels but cannot edit, comment, or create their own.