Countly Server
Countly Server is a privacy-first, self-hostable analytics and engagement platform for understanding customer journeys across mobile, web, and IoT.
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What is Countly Server?
Countly Server is a first-party digital analytics and customer engagement platform that enables businesses to capture, analyze, and act on data from mobile, web, desktop, IoT, and connected devices. It offers self-hosted (Lite) and private cloud (Flex and Enterprise) deployment options, giving organizations complete control over their data while maintaining privacy compliance with GDPR, HIPAA, PDPL, and COPPA.
Countly Server pricing
Pricing model: Freemium
Countly offers four main plans: Lite (Self-hosted): Free forever under AGPL v3 license. For open-source enthusiasts and individual contributors who value data privacy. Includes 20+ features, Discord support, self-hosted installation. No credit card required. Flex Free (Private cloud): Free for up to 500 MAUs (some sources say 1,000 MAUs). No credit card required. For individuals and teams testing and exploring before scaling. Includes core analytics features, Discord support. Flex (Private cloud): Starts at $40/month (some sources say from $0/mo with add-ons starting at $10/mo). Based on monthly active users (MAUs) and data points. For startups and mid-size businesses. Includes private cloud deployment with region choice (Belgium, Germany, France, England, Switzerland, India, Singapore, Hong Kong, Australia, Israel, US, Canada, Brazil), SLA optional, add-ons available (Crash & Performance Analytics, Voice of Customer, Remote Config with A/B Testing, Formulas, Hooks, DB Viewer). Discord support. Enterprise: Custom pricing (contact sales). Based on data point usage or MAUs, plus deployment model, SLA requirements, and support levels. For leading companies needing private, customizable analytics with enterprise-grade features. Includes on-premises or private cloud options, SLA, Customer Success Manager, professional services (server maintenance, installation, data migration, custom development, SDK integration support, plugin development support), commercial license.
Countly Server pros
- 100% data ownership and control with self-hosted or private cloud options
- Privacy-first design compliant with GDPR, HIPAA, PDPL, and COPPA
- All-in-one platform combining analytics and customer engagement
- Comprehensive SDK coverage across 10 platforms including mobile, web, desktop, and IoT
- Free forever self-hosted Lite plan for open-source enthusiasts
- Customizable dashboards with unlimited widgets and time-series visualizations
- Advanced segmentation with Drill feature for granular data analysis
- Real-time insights and immediate visibility into user behavior
- Built-in crash reporting and performance monitoring
- Push notifications, surveys, NPS, and ratings without third-party tools
- A/B testing and remote config for codeless app updates
- Scales to handle billions of events daily for enterprise workloads
- ISO 27001 and SOC2 certified with enterprise-grade security
- White-labeling support for custom branding
- Extensible plugin architecture for adding features without code changes
- AI-powered analytics for automated report and dashboard generation
- User flows and funnels to visualize customer journeys and drop-offs
- Heatmaps and activity maps for visual user interaction analysis
- Cohort analysis and retention tracking for user behavior insights
- REST-based write API for custom integrations and data enrichment
Countly Server cons
- Enterprise pricing is custom and can be expensive for smaller teams
- Self-hosted Lite version has limited features compared to Enterprise
- Smaller community and ecosystem compared to competitors like Google Analytics
- Mobile analytics focus means web features are less comprehensive
- Android SDK documentation is weaker than iOS documentation
- Higher server requirements for self-hosted deployment
- Some advanced features require paid add-ons starting at $10/month
- Limited support for Flex plan (Discord-only, no SLA)
- No Windows Notification Services for push notifications
- No Web Push Notifications support
Frequently asked questions about Countly Server
How does Countly Enterprise pricing work?
Countly Enterprise pricing is primarily based on data point usage, meaning you only pay for what you track without restrictions on features or team members. Depending on specific needs, pricing may also be based on monthly active users (MAUs) instead of data points. Other factors like deployment model (on-premises or private cloud), SLA requirements, and support levels are also considered during sign-up.
Do I have to self-host Countly Enterprise?
No, Countly Enterprise can be deployed on-premises with ease, but Countly also offers a fully managed and dedicated private cloud setting. In either case, Countly assists during the deployment process and provides stellar support from their experienced team.
Can I try Countly Enterprise?
Yes, you can try Countly Enterprise for free for a period of time to help decide if it's right for you. Contact Countly to arrange a trial. If you continue with Countly Enterprise, trial data will be securely migrated to your dedicated instance with no disruption or data loss. If not, all trial data will be permanently deleted in compliance with privacy and security standards.
How does Countly Flex pricing work?
Countly Flex uses a monthly active users (MAUs)-based pricing model that scales with growth. You can start for free with up to 500 MAUs and access core analytics features with no credit card required. As needs expand, pricing adjusts based on MAU count and additional features (add-ons) selected. Countly Flex is always deployed in a private cloud region of your choice, supporting data residency and compliance needs. Hosting costs vary depending on the region selected.
Do I need to enter credit card details for the Flex free tier?
No, credit card details are not required for the FREE tier of Flex. You can enjoy tracking up to 500 monthly active users and important core Countly features for free without entering payment information.
Do I get upgraded to paid tiers automatically?
No, Countly does not automatically upgrade your tier. You choose the best tier for your needs and budget. If you exceed your tier's monthly usage limit, server access will be temporarily locked until the next cycle. Countly recommends upgrading to a tier that ensures uninterrupted access for the full Flex experience.
How do I get support with my Flex account?
Discord is the place for all Flex user support. Meet Countly there to discuss technical questions, learn from other Countly users, and stay updated with product news. Flex users do not get SLA support like Enterprise customers.
Does Countly have security certifications?
Yes, Countly is ISO 27001 and SOC2 certified. Countly takes privacy seriously and helps organizations do the same within their organization and with their customers.
What platforms does Countly support?
Countly supports web analytics, mobile application analytics for all major platforms (iOS, Android), and desktop application analytics for MacOS, Windows, and Linux. It also supports Node.js, Flutter, React Native, Unity, C++, Java, and has a REST-based write API for any platform including IoT and connected devices.
What add-ons are available for Countly Flex?
Countly Flex offers several add-ons starting at $10/month: Crash and Performance Analytics (crash reports, error logs, performance metrics), Voice of the Customer (surveys, NPS, ratings), Remote Config with A/B Testing (change app appearance based on usage data), Formulas (custom metrics), Hooks (webhooks to interconnect tech stack), and DB Viewer (access MongoDB collections directly through Countly interface).