Crayon Data
Transform data, enhance customer experiences, optimize operations.. [Paid]
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What is Crayon Data?
maya.ai is Crayon Data's AI-led revenue acceleration platform designed for enterprises in Banking, Fintech, and Travel industries. The platform powers the age of relevance by equipping traditional enterprises with the capability to create highly personalized experiences for end customers at scale and with speed. It serves portfolio, campaigns, analytics, and alliances teams by unlocking the value of data and driving revenue flywheels while eliminating data redundancies.
The platform is built on three proprietary AI patents: TasteGraph™ (a graph-based entity-affinity model mapping customer behavior to lifestyle categories), TasteMatch (an affinity scoring system ranking recommendations based on customer taste profiles), and Choice AI (which uses the Choice Equation: Choice = f(Taste, Influence, Context, Behavior)). maya.ai delivers through four modules: Data as a Service (DaaS), Recommendation as a Service (RaaS), Customer Experience as a Service (CXaaS), and Marketplace as a Service (MaaS). The platform includes richly curated external datasets backed by cutting-edge AI, delivered through easy-to-use APIs.
Key features include campaign curation to execution within 30 minutes, personalized storefronts from raw unstructured data within 7 business days, 4x improved response rates, 200% reduced bounce rates, and no PII requirement. The platform is GDPR compliant, ISO 27001 certified, DPDP standards certified, and SOC 2 Type II audited. Crayon Data recently sunset the original maya.ai and redesigned their architecture around Tangram AI (production-grade agentic and generative AI solutions) and Catalyst (execution engine moving from prototypes to production in weeks).
The platform is ideal for large enterprises needing to move AI from pilots to production, particularly banks, fintech companies, and travel organizations seeking hyper-relevant customer engagements, marketplace launches, personalized travel itineraries, digital wallet growth, and B2B sales acceleration.
Crayon Data pricing
Pricing model: Freemium
Pricing is based on needs with custom enterprise quotes. No free tier is publicly available. The Premium plan includes domestic merchant offers, cross border merchant offers, VISA/Mastercard offers, offer metadata and creative ingestion, white-labeled Progressive Web App (PWA), mobile app API integration for offers marketplace, campaign creation and support, digital interaction and transaction data processing, transaction behavior-led recommendations, and deployment on Crayon's Virtual Private Cloud for Enterprise. Contact Crayon Data for personalized pricing based on specific requirements and enterprise size.
Crayon Data pros
- AI-led revenue acceleration platform specifically for enterprises
- Boosts portfolio spends by 5-10% with 15-20% from inactive segments
- Campaign curation to execution within 30 minutes
- 4x improved response rates on personalized campaigns
- 200% reduced bounce rates compared to non-personalized approaches
- Personalized storefronts from raw unstructured data in 7 business days
- No PII required for personalization ensuring privacy
- GDPR compliant with full data protection
- ISO 27001 certified for information security
- SOC 2 Type II audited for security controls
- DPDP standards certified for data privacy
- Built on 3 proprietary AI patents (TasteGraph, TasteMatch, Choice AI)
- Four modular service offerings (DaaS, RaaS, CXaaS, MaaS)
- Easy-to-use APIs for rapid integration
- Model-agnostic and vendor-agnostic open architecture
- Production-grade agentic and GenAI solutions ready immediately
- Serving millions of customers across continents in real-time
- 10x ROI demonstrated in customer value management cases
- 100M+ customer genomes powering 1:1 personalization
- 99.99% uptime SLA with multi-tenant architecture
Crayon Data cons
- Pricing based on needs with no transparent public pricing
- Primarily designed for large enterprises not small businesses
- Focus limited to Banking, Fintech, and Travel industries
- Original maya.ai was sunset requiring migration to new architecture
- Requires enterprise-level data infrastructure for full benefits
- No free tier available for testing or small deployments
- Custom implementation may require vendor的专业 services
- Learning curve for teams unfamiliar with AI-led personalization
- Dependent on Crayon Data's Virtual Private Cloud for enterprise deployment
- Limited documentation publicly available for self-service onboarding
Frequently asked questions about Crayon Data
What is maya.ai and what does it do?
maya.ai is the world's first AI-led platform powering the age of relevance. It equips traditional enterprises with the capability to create highly personalized experiences for end customers at scale and with speed. The platform includes richly curated external datasets backed by cutting-edge AI, delivered through easy-to-use APIs, serving portfolio, campaigns, analytics, and alliances teams of enterprises to unlock data value and drive revenue flywheels.
What are the key benefits of using maya.ai?
Key benefits include: increasing revenue by boosting portfolio spends 5-10% with 15-20% from inactive segments; reducing operational cost with API-led execution delivering personalized storefronts in 7 business days; personalizing at scale with campaign curation to execution in 30 minutes achieving 4x improved response rates and 200% reduced bounce rates; and delivering with safety through no PII requirement, GDPR compliance, and ISO 27001 certification.
What proprietary AI technology powers maya.ai?
maya.ai is built on Crayon Data's three proprietary AI patents: TasteGraph™ which acquires external data on lifestyle categories to create a graph-based entity-affinity model mapped to customer behavior; TasteMatch which provides affinity scores between customer taste profiles and merchants to rank recommendations considering context; and Choice AI which uses the Choice Equation (Choice = f(Taste, Influence, Context, Behavior)) to understand consumer choice.
Which industries does maya.ai serve?
maya.ai serves large enterprises across three primary industries: Banking (including Islamic banks), Fintech (including fast-scaling fintech ecosystems), and Travel (including cross-border traveler programs and travel experience platforms). The platform has demonstrated results including 7% increase in customer spends for India's largest private bank, 17% increase in redemptions for SEA traveler programs, and 126% increase in digital activation for fintech ecosystems in Myanmar.
What are the four service modules in maya.ai?
maya.ai offers four modules that work individually and together: Data as a Service (DaaS) for ingesting and processing transaction and digital interaction data; Recommendation as a Service (RaaS) for transaction behavior-led and digital interaction-led recommendations; Customer Experience as a Service (CXaaS) for personalized storefronts and experiences; and Marketplace as a Service (MaaS) for launching lifestyle and B2B marketplaces with merchant offers.
How secure is maya.ai for enterprise use?
maya.ai meets the highest enterprise security standards with DPDP Standards certification for data protection and privacy, full GDPR compliance, ISO 27001 certification for information security management, and SOC 2 Type II audit for security and availability controls. Additional security features include end-to-end encryption, regular penetration testing, global data residency options, role-based access control, 99.99% uptime SLA, and multi-tenant architecture with no PII required.
How quickly can enterprises deploy maya.ai?
maya.ai is designed for speed with campaign curation to execution within 30 minutes, personalized storefronts from raw unstructured data within 7 business days, demos in days, prototypes in weeks, and production deployment in months. The platform's API-led execution strategy enables rapid time-to-value, and Crayon Data's Catalyst execution engine can move enterprises from pilots to production in weeks rather than months.
What measurable outcomes have enterprises achieved with maya.ai?
Documented outcomes include: 7% increase in customer spends for India's largest private bank; 17% increase in redemptions for a cross-border traveler program in SEA; 126% increase in digital activation for a fintech ecosystem in Myanmar; 80% reduction in booking time for a Middle East travel platform; 10x ROI in customer value management for the largest Islamic bank in the Middle East; and 100M+ customer genomes powering 1:1 personalization for banks and travel companies globally.
What is the difference between the old maya.ai and new Tangram AI?
Crayon Data sunset the original maya.ai and redesigned their core architecture for the age of agentic and generative AI. The new platform features Tangram AI (an army of production-grade, agentic and generative AI solutions that are pre-built, modular, enterprise-ready, model-agnostic, vendor-agnostic with open architecture) and Catalyst (structured execution engine moving from prototypes to production in weeks). The Tangram Store brings ecosystem power to play.
How do I get started with maya.ai?
Enterprises ready to run can get started by contacting Crayon Data for a personalized quote based on specific requirements. The platform offers demos in days, prototypes in weeks, and production deployment in months. Crayon Data's Catalyst model provides a structured path through Labs (discovery and experimentation), Foundry (build and validate real AI solutions), and Factory (scale AI across the enterprise) to ensure AI moves from pilots to production with built-in governance and sustained ROI.