Gamelight - AI-Backed Mobile Marketing
Gamelight - AI-Backed Mobile Marketing is Gamelight is a User Acquisition (UA) platform designed specifically for mobile games. The key feature of Gamelight is its ability to drive direct gamers traffic...
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What is Gamelight - AI-Backed Mobile Marketing?
Gamelight - AI-Backed Mobile Marketing is Gamelight is an AI-powered user acquisition platform built specifically for mobile game developers and publishers. It uses a proprietary ROAS Algorithm to analyze user app usage, engagement levels, competitor game usage, and demographic data to identify and target users with the highest probability of making in-app purchases.
Gamelight - AI-Backed Mobile Marketing pricing
Pricing model: Free
Gamelight operates on a custom pricing model tailored to campaign requirements and scale. The platform uses CPI-based pricing where advertisers pay only for real installs. No free tier is available. Detailed pricing information is available through the self-service dashboard or by contacting their team for a customized quote at [email protected]. The platform offers both traditional fixed pricing and bidding-based network options to cater to different advertising needs.
Gamelight - AI-Backed Mobile Marketing pros
- AI-powered ROAS Algorithm automatically optimizes for best return
- Self-serve dashboard with full control over targeting and budgets
- 100% direct gamer traffic from proprietary recommendation platform
- CPI-based pricing - pay only for real installs
- Advanced targeting: age, gender, vertical, competitor games, lookalikes
- Playtime Rewards encourage longer play sessions
- Event Rewards drive engagement through key milestone rewards
- Fraud-free rewarded installs with 100% opt-in
- Higher D7 retention compared to traditional UA
- Launch first campaign in just 5 minutes
- No human intervention needed - algorithm self-adapts and optimizes
- Global reach across 25+ bets and multiple geographical regions
- Proven ROAS growth - 257% in JP/KR for JOYCITY case study
- Transparent performance tracking with retention insights
- Works across fintech, lifestyle, fitness, and gaming verticals
Gamelight - AI-Backed Mobile Marketing cons
- No free tier available - custom pricing only
- Pricing details not publicly disclosed - contact required
- Primarily focused on mobile games, limited for other app types
- CPI model may be less suitable for retention-focused campaigns
- Self-serve dashboard requires learning for new users
- Limited information on minimum campaign budget requirements
- Based in Hamburg Germany - may have timezone challenges for some regions
- Rewarded UA may attract users motivated by rewards rather than genuine interest
Frequently asked questions about Gamelight - AI-Backed Mobile Marketing
What is user acquisition and why is it important for mobile games?
User acquisition (UA) is relevant for everyone interested in having users or customers who use their service, game, or product. In the mobile gaming industry, it stands as a cornerstone of success for those aspiring to find a dedicated user base. Crafting a remarkable mobile game is just the first step - to truly thrive, you must find and engage the right players, and that's where UA comes in. It's about pinpointing potential players, connecting with their interests, and drawing them into your mobile game's world.
How does Gamelight's AI Algorithm work?
Gamelight's mobile marketing platform has an integrated AI algorithm that continuously analyzes large volumes of real-time data, including users' app usage data, demographic data and behavioural patterns, to drive high engagement and monetization to partner games. The algorithm creates user profiles, identifying overlaps between highly engaged users of the game and potential new users. What's remarkable is that the algorithm is designed to self-adapt and optimize marketing campaigns without any human intervention, employing machine learning to enhance its performance.
What is rewarded UA and how does Gamelight implement it?
Rewarded User Acquisition (Rewarded UA) is an incentive-driven approach where users receive rewards for engaging with games. Gamelight is the leading Rewarded UA platform worldwide and the only one built entirely around incentive-driven, AI-powered growth. It offers 100% opt-in rewarded installs with higher D7 retention, Playtime Rewards that reward users for time spent to encourage longer play sessions, and Event Rewards that give rewards for key milestones to drive user engagement.
What targeting options does Gamelight offer?
Gamelight offers advanced targeting options including age & gender targeting to reach the right demographics, vertical targeting to acquire users who enjoy games from the same genre, competitor game targeting to target users playing specific competitor games, and lookalike targeting to create audiences similar to existing paying users. The platform also supports open targeting which expands reach to new untapped audiences.
What ROAS results can partners expect from Gamelight?
Gamelight partners achieve remarkable ROAS results. In a case study with JOYCITY, Gamelight delivered 257.61% ROAS D7-D30 growth in Japan and Korea and 230.20% growth in the UK for the strategy game World War: Machines Conquest. The platform's award-winning AI Algorithm analyzes user behaviour, playing patterns and demographic data to maximize partners ROAS, ARPU and Retention Rate.
How quickly can I launch a campaign on Gamelight?
You can set up your account and launch your first campaign in just 5 minutes. Gamelight's advertising platform is equipped with an intuitive self-serve dashboard that makes it easy to get started quickly with advanced optimization that ensures real engagement, not empty installs.
What is the difference between CPI and CPA models, and which does Gamelight use?
CPI (Cost Per Install) means you pay when users install your app, which is great for early-stage growth or testing new markets. CPA (Cost Per Action) means you pay only when users complete specific actions like registration or purchase, which is ideal for retention-driven campaigns. Gamelight uses a CPI-based model that focuses on direct, high-quality installs through a self-serve system with advanced optimization that ensures real engagement.
Is Gamelight's traffic fraud-free?
Yes, Gamelight sources traffic directly from its own mobile game recommendation platform and uses AI-powered targeting, making it more precise and fraud-free. The platform offers fraud-free, CPI-based campaigns with 100% opt-in rewarded installs, ensuring you get real engagement rather than empty installs.
Which geographical regions does Gamelight cover?
Gamelight ranks as the fifth-largest ad network globally, spanning all geographical regions and game genres. The platform's Mobile Gaming Index includes data for iOS and Android across US, UK, DE, FR, JP, and KR. Gamelight has proven success delivering results in Japan, Korea, the UK, and other markets worldwide.
How do I get started with Gamelight or contact their team?
You can explore the Gamelight dashboard and its unique features through their website, set up your account in 5 minutes, and launch your first campaign immediately. To talk to one of Gamelight's mobile game marketing experts or get detailed pricing information, contact their Business Development team via [email protected] for a customized quote.