Orum
Orum is an Artificial Intelligence (AI) powered platform designed to facilitate live conversations, primarily intended for enhancing sales activities. Its core ...
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What is Orum?
Orum is the AI-powered Live Conversation Platform designed to supercharge sales activity, connect sales teams, and drive more revenue over the phone. It is specifically built for SDR (Sales Development Representative) teams and outbound sales teams who need to make high volumes of cold calls. The platform automates manual dialing tasks and enhances productivity, making sales efforts more efficient and effective by eliminating dead time between calls.
At its core, Orum consists of five essential components: an AI Dialer (with click-to-call, power, and parallel dialing functionality), a Virtual Sales Floor for team collaboration, Analytics for performance tracking, Call History for reviewing past conversations, and a Call Library as a learning resource. The AI Dialer is the original core that has powered hundreds of millions of calls, featuring AI detection for voicemails that automatically skips them to save time, and the ability to navigate dial-trees automatically.
Orum is trusted by thousands of high-performing SDR teams to power millions of calls daily with enterprise-grade security (SOC 2 Type II, ISO Certified, GDPR Ready). The platform increases live conversations per hour from 8-12 with manual dialing to 40-60 with parallel dialing. It integrates with leading CRMs like Salesforce and HubSpot, as well as SEPs like Outreach, Salesloft, Gong Engage, and Apollo.
The platform turns thousands of calls into clear insights through AI Scorecards, Coaching Portals, and AI Roleplay features. Managers can see where to coach, reps see exactly how to improve, and both can track performance over time. Orum supports international calling across 160+ countries and is built for distributed remote teams with leaderboards and live listening capabilities.
Orum pricing
Pricing model: Freemium
Orum offers per-user pricing billed annually with two core plans plus Enterprise options. The Launch Plan is $250/user/month ($3,000/user/year) and includes: unlimited calls, Virtual Salesfloor, Click-to-Call/Power/AI Parallel Dialing up to 5 lines, 5 Caller IDs per month, Boost Connect, Caller ID Reputation Monitoring, Call History with recordings and analytics, Auto-voicemail Drop, and multi-integration with Apollo, Gong, HubSpot, Outreach, Salesforce, and Salesloft. The Ascend Plan has custom pricing (estimated $400-500+/user/month) for teams with 10+ reps and includes: international dialing, 200 data enrichment credits per rep/month, AI objection detection, AI call summary, enterprise roles and reporting, AI dial-tree navigation, voicemail sequencing, Call Library, and AI parallel dialing up to 10 lines with 10 Caller IDs per month. Enterprise plans offer custom parallel lines, caller IDs, and data credits. Add-ons include Webhooks and AI Coaching. Lighter-use roles and enterprise needs have additional options.
Orum pros
- AI-powered parallel dialing increases live conversations per hour by 4-5x
- Automatically detects and skips voicemails to save time
- Auto-navigates complex phone trees and dial-trees
- 40-60 live conversations per hour vs 8-12 with manual dialing
- Virtual Sales Floor enables real-time team collaboration during call blitzes
- Live listening lets managers provide instant coaching on calls
- CRM integrations with Salesforce, HubSpot, Outreach, Salesloft, Apollo, and Gong
- AI-generated call summaries and scorecards improve data quality
- Call recording and analytics support coaching and quality assurance
- Enterprise-grade security with SOC 2 Type II, ISO Certified, and GDPR Ready
- Most teams are live in days, not weeks with quick onboarding
- Number rotation and country matching reduce spam risk
- Supports international calling across 160+ countries and regions
- AI objection detection identifies common prospect objections automatically
- AI Roleplay agents help reps practice and improve their skills
- Dedicated implementation team handles setup, integrations, and rep training
- Ongoing CSM support with live chat and full help center access
- Leaderboards create friendly competition and winning culture among team members
- Call Library provides tutorials, best practices, and pre-written call scripts
- Detects who answered first down to the millisecond in parallel dialing
Orum cons
- Premium pricing at $250/user/month requires $3,000/user/year minimum commitment
- Annual contracts lock teams in before fully evaluating ROI
- Ascending to Ascend plan requires 10+ reps and custom pricing not published
- Parallel dialing can feel aggressive to prospects if not managed well
- Requires clean phone data - bad numbers waste dialer capacity
- Occasional glitches, lags, or call drops reported by some users
- Slight delay when bridging calls from AI dialer to rep
- Limited multi-channel outreach with no built-in SMS or WhatsApp
- Limited inbound call handling compared to broader contact center platforms
- Complexity for new or less technical reps requiring coaching to use effectively
Frequently asked questions about Orum
What is Orum and what does it do?
Orum is the leading live conversation platform leveraging AI to supercharge sales activity, connect sales teams, and drive more revenue over the phone. It automates the tedious tasks of manual dialing and enhances productivity by eliminating dead time between calls. Orum's AI dialer dials multiple numbers simultaneously and only connects sales reps when a live person answers, automatically handling voicemails, busy signals, and disconnected numbers. The platform is built with five essential components: AI Dialer, Virtual Sales Floor, Analytics, Call History, and Call Library.
How much does Orum cost?
Orum offers per-user pricing billed annually. The Launch Plan is $250/user/month ($3,000/user/year) with up to 5 parallel dialing lines and 5 caller IDs per month. The Ascend Plan has custom pricing estimated at $400-500+/user/month for teams with 10+ reps, including up to 10 parallel lines, 10 caller IDs, international dialing, and AI features. Enterprise plans offer custom pricing. For a team of 5 SDRs on Launch, the cost is $1,250/month or $15,000/year.
What is Orum's parallel dialing feature?
Parallel dialing is Orum's industry-leading AI feature that dials multiple phone numbers simultaneously (up to 5 on Launch, up to 10 on Ascend) and connects the sales rep only when a live person answers. If two people pick up, Orum detects who answered first down to the millisecond, automatically connects to that person, and ends the other call. This increases live conversations per hour from 8-12 with manual dialing to 40-60, providing 4-5x efficiency gains and 3-5x more conversations per day.
Does Orum integrate with my CRM?
Yes, Orum integrates with leading CRMs including Salesforce and HubSpot. It also integrates with Sales Engagement Platforms (SEPs) like Outreach, Salesloft, Gong Engage, and Apollo. For custom workflows, Orum offers Webhooks for API integration. The platform plugs into your existing stack so calls, outcomes, and recordings flow where your team already works, and all call data is accurately recorded in your CRM automatically.
How does Orum's AI voicemail detection work?
Orum's AI dialer automatically detects voicemail greetings and skips them to save time. The AI engine is trained on over 1 billion real sales calls and is considered the most powerful on the market. It also detects bad numbers, dial trees, and mobile call screeners, filtering them out automatically. This eliminates the dead time between calls where reps would otherwise wait for voicemails to finish, significantly increasing call efficiency.
Does Orum support international calling?
Yes, Orum supports international calling across 160+ countries and regions, though this feature is plan-dependent and available on the Ascend Plan. The platform is built for distributed teams with a virtual sales floor, leaderboards, and live listening so remote reps still feel like they're on the same floor. Orum uses country matching as part of its number rotation strategy to reduce spam risk.
What coaching features does Orum offer?
Orum's AI coaching suite includes AI Scorecards that identify key performance metrics, Coaching Portals where managers see where to coach, and AI Roleplay agents that help reps practice and improve. The Virtual Sales Floor enables managers to listen in on calls and provide real-time coaching during call blitzes. The Call Library serves as a learning resource with tutorials, best practices, how-to guides, and pre-written call scripts. AI objection detection identifies common prospect objections automatically, and AI call summaries turn conversations into clear insights.
How quickly can my team get started with Orum?
Most teams are live in days, not weeks. Orum's onboarding team handles setup, integrations, and rep training. New users can become productive in minutes due to the user-friendly, intuitive interface. After onboarding, teams have access to ongoing CSM support, live chat, and a full help center to keep performance trending up over time. Quick onboarding is one of Orum's strengths according to user reviews.
What security certifications does Orum have?
Orum is trusted by high-performing SDR teams with enterprise-grade security, reliability, and control. The platform is SOC 2 Type II certified, ISO Certified, and GDPR Ready. These security certifications ensure that call data, recordings, and prospect information are protected according to industry standards for enterprise sales teams.
How does Orum help prevent spam and protect caller reputation?
Orum uses number rotation, country matching, and reputation monitoring to avoid overusing any single number and reduce spam risk. The platform includes Caller ID Reputation Monitoring as part of the Launch Plan. Orum's AI continuously optimizes dialing patterns so connect rates stay healthy as teams scale. This prevents prospects from marking numbers as spam or 'spam likely,' which is critical for maintaining effective outbound calling operations.