Proxima
Maximize ad performance with AI-driven targeting and analytics.. [Paid]
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What is Proxima?
Proxima is a Conversion Intelligence platform built on real-world shopper behavior that helps consumer brands find new customers, maximize marketing performance, and scale profitably. Powered by a proprietary Commerce Graph spanning 73M+ verified buyer profiles across 2,000+ ecommerce brands, Proxima analyzes how real shoppers respond to different products, aesthetics, messages, and contexts to turn conversion intelligence into clear creative direction.
The platform generates ready-to-use creative briefs, persona insights, and AI-powered audiences that tell teams what to promote, how to message it, what creative angles to test next, and which concepts are worth making variations of. Instead of guessing or relying on generic AI prompts, users get a data-backed launchpad for UGC concepts, storyboards, visual guidance, and recommended testing variations.
Proxima is designed for high-growth ecommerce and DTC brands, particularly teams spending $50K+/month on paid media who want better inputs beyond just creative testing. It integrates with Shopify for orders and products, Klaviyo for customer and lifecycle signals, Meta and TikTok for performance signals, and Google for audience passback. The platform is built to perform best with Shopify stores and delivers audiences to Meta, The Trade Desk, and Yahoo, with early access to TikTok and Google audiences available upon request.
Unlike traditional analytics that tell you what happened, Proxima's Conversion Intelligence is forward-looking and market-wide, telling you why buyers convert and what to do next. The platform replaces guesswork with real signals before you spend, design, or launch, enabling teams to build a healthy, expandable creative portfolio that Meta can actually scale.
Proxima pricing
Pricing model: Freemium
Proxima offers free access to their Conversion Intelligence Layer. They provide a free 30-day trial where you can run ads against AI Audiences for a full month risk-free with no credit card required at signup. Creative intelligence is not locked behind a paywall. The website does not display specific pricing for paid plans beyond the free trial offer.
Proxima pros
- Uses real conversion data from 73M+ buyers instead of prompts or guesses
- Proprietary Commerce Graph covers $33B+ in cross-brand transactional signals
- Generates ready-to-use creative briefs for designers and creators
- Setup takes only 5-10 minutes with no engineering help needed
- Full insights and personas delivered in 24-36 hours after connecting
- Free 30-day trial with no credit card required at signup
- Identifies high-LTV shoppers, not just likelihood to click
- Outperforms traditional platform lookalikes by using observed behavior across brands
- Provides 500+ creative and buyer lenses surfaced per brand
- Helps teams avoid AI slop by grounding creative in verified conversions
- Enables faster creative cycles with clearer direction and fewer wasted iterations
- Customers see improved CPA, NC-CAC, ROAS, and AOV in head-to-head tests
- Creative Intelligence is free access, not locked behind paywall
- End-to-end encryption with anonymized, hashed data that is never sold
- Works with existing marketing stack (Shopify, Klaviyo, Meta, TikTok, Google)
- Prevents creative fatigue by suggesting fresh angles before ads become repetitive
Proxima cons
- Best performance requires Shopify store (not optimized for other platforms)
- Data population takes 24-36 hours before insights are available
- AI Audiences currently only available for Meta, The Trade Desk, and Yahoo
- TikTok and Google audiences require early access request
- Built for brands spending $50K+/month on paid media (not for small budgets)
- Requires connecting multiple data sources for best results
- No public pricing information available on website
- Focused primarily on Meta ad scaling, less emphasis on other channels
Frequently asked questions about Proxima
How long until we see insights after connecting?
Most brands see full output in 24-36 hours after connecting. This is the only waiting part and it's mostly just compute time for Proxima to normalize your catalog and order history, identify high-signal customer behaviors, and assemble your first set of personas and starting creative directions.
Do we need engineering help to set up Proxima?
Usually no. Marketing or Operations can connect everything. Setup takes less than 5 minutes and you simply log in and link the platforms you already use including Shopify for orders and products, Klaviyo for customer and lifecycle signals, Meta and TikTok for performance signals, and Google for audience passback.
What if we only connect Shopify at first?
That's fine. You'll get a baseline from Shopify alone, and Proxima gets smarter as you add more sources. The platform normalizes your catalog and order history from Shopify to identify high-signal customer behaviors and assemble your first personas.
What makes Proxima different from regular analytics tools?
Analytics tell you what happened and are backward-looking and channel-specific. Conversion Intelligence tells you why it happened and what to do next - it's forward-looking and market-wide. Analytics optimize spend, while Conversion Intelligence shapes strategy by showing what actually drives conversion across the broader market, not just within your own ad accounts.
What platforms are supported for AI Audiences?
Proxima's audiences are currently available for Meta, The Trade Desk, and Yahoo. Early access to TikTok and Google audiences is available upon request. More platforms will be supported in the near future. You generate audiences in the Proxima dashboard and they're delivered directly to your ad account.
Is my data secure with Proxima?
Yes. Proxima's protected ecosystem features end-to-end encryption and rigorous security protocols. Customer data is securely anonymized, hashed, and never sold. The platform securely leverages a combination of your store's first-party data and their pool of 60M+ shoppers to identify purchase intent signals.
What types of audiences can I create?
You can create Shopping interests audiences (like Biohacking & Quantified Self), Values-based segments (like Cruelty-Free & Vegan Beauty), Life stage audiences (like Parents of Tweens & Teens), High LTV shoppers (top spenders), Frequent category buyers, Recent converters with repeat potential, Brand Similarity audiences, and Category-specific enhanced lookalikes that outperform traditional platform lookalikes.
What exactly is the Commerce Graph?
The Proxima Commerce Graph is a living map of real-world shopper behavior across thousands of ecommerce brands. It connects products purchased, seasonal buying patterns, creative engagement, purchase behavior, conversion propensity, and LTV across product categories and brand types into a single intelligence layer. It's built on real purchase behavior (not surveys), aggregated and anonymized across thousands of brands and tens of millions of buyers, and continuously updates as the market changes.
What do I get from each persona Proxima generates?
Each persona includes what they buy and how they behave, what messages and angles they respond to, what to emphasize and what to avoid, and how they differ from your other buyers. The creative briefs built from personas include winning hooks and themes, positioning and proof points, product focus and bundles, suggested formats (UGC, statics, short-form video), and testing guidance on what to try first.
Is there a guarantee if Proxima doesn't work?
Yes. You can run a free A/B test. If Proxima doesn't beat your top Meta campaign, they'll cover the cost of any lost revenue. It's described as no risk and no catch. The free 30-day trial lets you test ads against AI Audiences risk-free to see if it works for your brand.