Sharpsell
Sharpsell.ai is a Sales Playbook Automation Platform designed to optimize the operations of large sales teams by automating deal-winning be...
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What is Sharpsell?
Sharpsell.ai is an AI-powered Sales Playbook Automation Platform designed for enterprise frontline sales teams to drive compliant, consistent execution across the sales cycle. The platform supports sellers before, during, and after customer interactions with guided pitches, personalized presentations, smart follow-ups, and just-in-time learning. It runs consistent frontline execution at scale, powered by a revenue graph and intelligent AI agents.
Key features include a Dynamic Content Creation Engine that transforms raw content into ready-to-use, context-specific materials like interactive product illustrators, comparison generators, and sales tools. The AI Conversation Engine creates engaging roleplays, assessments, and an answer engine for field sales questions. Sharpsell also offers a Universal Integration Layer with cross-platform SDKs for Android, iOS, Web, and CRM plugins, Advanced Reporting & Dashboards for real-time insights, and extensive platform configurability including branding, compliance settings, and SSO security.
Sharpsell is purpose-built for high-velocity distributed sales teams ranging from 500 to 100,000 sellers operating across geographies. It is ideal for industries like Banking, Financial Services, Insurance (BFSI), Healthcare, Automotive, Pharmaceutical, Consumer Durables, and Technology. The platform is used by over 550,000+ sellers to replicate deal-winning behavior at scale and has achieved 98% adoption at companies like Axis Mutual Fund and 56% more policy sales at Aditya Birla Life Insurance.
Sharpsell pricing
Pricing model: Free
Sharpsell.ai does not display public pricing on its website. The platform offers subscription-based pricing with no free version or trial available. G2 lists three plan tiers: Standard (for organizations seeking core features without integrations), Enterprise (for companies wanting seamless user experience), and Transform (for large organizations needing deep integration within existing software ecosystems). All plans require contacting the company for pricing quotes. The platform is positioned as enterprise-grade SaaS for large sales teams.
Sharpsell pros
- Replicates deal-winning behavior across large sales teams at scale
- Reduces collar creation and distribution costs by 90% for distributed teams
- Decreases turnaround time for personalized presentations from 24 hours to 2 minutes
- Achieves 98% adoption rates in enterprise sales teams
- Mobile-first platform works on iOS, Android, and web browsers
- Just-in-time learning helps sellers engage customers during interactions
- Dynamic product illustrations create compelling presentations on-the-fly
- AI-powered roleplays make training practical and delightful
- Seamless CRM integration with data flowing between systems
- GDPR compliant and ISO 27001 certified for enterprise security
- Real-time battlecards and comparison tools resolve customer queries faster
- Advanced dashboards provide visibility into content usage and team performance
- Deployable in less than 30 days with record-level adoption
- Customizable branding, homepage, and compliance configurations
- Transforms static brochures into dynamic interactive product illustrations
Sharpsell cons
- Not suitable for sales cycles longer than 3-6 months with custom proposals
- No free version or trial available
- Pricing not publicly listed - requires contacting for quotes
- Best for high-velocity teams, not ideal for complex RFP/vendor evaluation processes
- Requires content creation collaboration across training, product, marketing teams
- Cross-functional dependency can cause go-live gridlock without proper planning
- Primarily focused on enterprise clients with 500+ sellers
- May need IT/digital team involvement for seamless integrations
Frequently asked questions about Sharpsell
What is a Sales Playbook Automation Platform and what does it do?
Platforms like Sharpsell.ai help you build and scale your sales playbooks by scaling deal-winning behaviors for large sales teams with dynamic product illustrations, real-time learning, and personalized content. The platform ensures sellers aren't lost on the 'how do I do this' part of sales execution by helping them navigate through different stages of the sales cycle while adhering to best practices. CRMs help sales teams on the 'what' of your sales process, while Sharpsell.ai helps them with the 'how'.
How is Sharpsell.ai different from a Learning Management System (LMS)?
An LMS is built for digitizing standard learning content with focus on completion and certification, dealing with 'static content' where learners must remember training and apply it at work. LMS is ideal for compliance, new employee induction, and leadership development but not specific to sales teams. A Playbook Automation Platform is built specifically for sales teams and their day-to-day challenges, prioritizing 'dynamic' and 'just-in-time' content over 'static' content. It makes learning real-time while engaging customers and delivers tangible results in increased sales activities and measurable revenue impact.
How is Sharpsell.ai different from a content distribution system (CMS)?
A CMS makes sales collateral accessible at one place so teams don't need to search mail boxes, local files, or Drive folders. CMS deals with 'static content' where users must know which content to use when and personalize it before sharing. Sharpsell.ai automates this by making content 'dynamic', 'just-in-time', and 'personalized'. It recommends content based on sales process stage, customer persona, product being pitched, and salesperson's experience. The platform includes dynamic product illustrations, configurable calculation engine, industry-specific sales pitch support, objection handling, content automation, and CRM integrations.
What can Sharpsell.ai do for my business?
Sharpsell.ai helps curate, personalize, and implement the right sales playbook for your business. It scales deal-winning behaviors for large sales teams with dynamic product illustrations, real-time learning, and personalized content. The company works with you to build intelligent sales learning journeys, just-in-time learning workflows, and convert 'raw static' product brochures to dynamic product illustrations and sales presentations. They work with digital and IT teams to ensure seamless integrations so sales teams get help to drive revenue in real time.
How does Sharpsell.ai help accelerate sales?
The platform helps sales teams accelerate sales by replicating deal-winning behavior with a proven track record of sales success. It helps sellers understand customer personas, do need analysis, suggest the right product, make compelling sales pitches, and handle objections in real time. Sales teams can respond to customer queries and make personalized presentations in seconds, getting turnaround time to close loops from days to minutes. CRM and sales stack integration ensures measurable increase in sales activities and revenue.
What kind of businesses or products get maximum benefit from Sharpsell.ai?
Sharpsell.ai is purpose-built for high-velocity distributed sales teams with large sales teams ranging from 500 to 100,000 sellers operating across geographies. Industries like Banking, Financial Services, Insurance, Healthcare, Automotive, Packaged goods, and Technology benefit immensely. If sales cycles are longer (3-6 months) with custom proposals for each client, and involve RFP, Vendor Evaluation, Legal and Purchase involvement for every sale, Sharpsell.ai is not suitable.
What is the process to get started with Sharpsell.ai?
The process begins with a simple discovery call to grasp your sales context and assess which playbook features best suit your sales team's needs. Based on your level of interest, the company puts together a custom demo of the playbook platform giving you a glimpse of what's possible in your specific business and sales context. They work with you on next steps if there's a clear fit.
What if we don't have the required content for our sales playbook?
No problem. Many clients are just getting started with sales playbooks. The team will do a content audit to understand readiness, put together a strategy to bring you up to speed in content, and help customize ready-to-configure playbooks for specific needs. They can act as your extended content team and bring partners to help scale content efforts, including image and video editors who work with you to co-create required content.
Is Sharpsell.ai secure for enterprises?
Absolutely. Sharpsell.ai is used by some of the largest banks, insurance, financial services, and healthcare enterprises where security is of highest importance. The platform is GDPR compliant and ISO 27001 certified. Third-party audit reports can be provided on request. The platform is equipped with robust security protocols, role configurability, single sign-on (SSO), comprehensive reporting, and stringent SLAs.
Can Sharpsell.ai integrate with our CRM?
Yes. Sharpsell.ai integrates with your CRM for a seamless user experience where sellers can find the right content, personalize it, and practice role plays based on the deal metadata in your CRM. Data can easily flow between your CRM and Sharpsell.ai with a simple integration. The platform includes ready-to-integrate SDKs for Android, iOS, Web, and CRM plugins ensuring data flows effortlessly between systems.