Smart Targeting
Predictive analytics and automated real estate marketing tool.. [Paid]
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What is Smart Targeting?
Smart Targeting is an AI-powered real estate farming solution developed by Top Producer that uses predictive analytics to identify the top 20% of homeowners most likely to sell within the next 12 months. Instead of mass marketing to entire zip codes, the system analyzes over 20 years of listing data and 2,000 homeowner attributes (including employment, marital status, length of residency, home equity, and more) to pinpoint exact households with the highest probability of listing their property.
Once potential sellers are identified, Smart Targeting automatically launches personalized multi-channel marketing campaigns on your behalf. This includes online advertising, email marketing, postcards, and even handwritten letters—all featuring your branding. When leads respond, they're directed to custom landing pages that capture their contact information and automatically send them a Comparative Market Analysis (CMA) and monthly local market trend reports to nurture them through your sales pipeline.
The tool is designed specifically for real estate agents, teams, and brokerages who want to dominate their farm areas and build a consistent listing pipeline. It integrates seamlessly with Top Producer CRM, allowing users to manage leads from initial contact through conversion in one centralized platform. The dashboard provides real-time reporting on campaign performance, lead conversion rates, marketing impressions, and prediction results.
Smart Targeting pricing
Pricing model: Freemium
Smart Targeting is available as an add-on to the Pro plan. The Pro + Smart Targeting plan is priced at contact us for a custom quote since cost varies based on farm size. The related Pro + Farming plan (which includes Smart Targeting) starts at $599/month. The base Pro plan required for Smart Targeting costs $179 per user/month ($98/month for the basic version). Pro Teams plans start at $299 for up to 5 users ($399 for up to 5 users with additional features). There is no free tier - Smart Targeting is a paid premium feature included in the Pro + Farming bundle.
Smart Targeting pros
- AI identifies top 20% of homeowners most likely to sell within 12 months
- Analyzes 20 years of data and 2,000 homeowner attributes for predictions
- Automated multi-channel marketing includes online ads, email, postcards, handwritten letters
- All marketing is done for you with your branding included
- Custom farm area creation via zip code or map selection
- Integrated landing pages designed to convert seller leads
- Automatic CMA and monthly market reports sent to leads
- Seamless integration with Top Producer CRM for lead management
- Real-time dashboard with ROI tracking and campaign performance metrics
- Check-in feature alerts you to new leads and priority follow-ups
- Schedules and automates follow-ups so no leads slip through cracks
- Reduces time chasing unlikely deals and focuses on real potential sellers
- Builds listing pipeline consistently with predictable seller leads
- Marketing template catalog with filters for online ads, direct mail, and cards
- Truly predictive farming rather than guesswork-based prospecting
Smart Targeting cons
- No free tier available - requires paid subscription
- Starting at $599/month which is higher than basic CRMs
- Pricing varies based on farm size making exact cost unclear upfront
- Requires Pro plan ($179/month) as prerequisite foundation
- Primarily designed for sellers not buyer lead generation
- Best value only realized when used with full Top Producer ecosystem
- Custom quote required rather than transparent fixed pricing
- May be overkill for new agents with limited farming budget
Frequently asked questions about Smart Targeting
What is Smart Targeting and how does it work?
Smart Targeting is an AI-powered real estate farming solution that uses predictive analytics to identify the top 20% of homeowners in your farm area most likely to sell within the next 12 months. The system analyzes over 20 years of listing data and 2,000 homeowner attributes including where they worked, marital status, number of kids, length of residency, and home equity to determine why people have listed in the past and predict what will happen today. Once identified, it automatically launches personalized multi-channel marketing campaigns including online ads, email marketing, postcards, and handwritten letters.
How is Smart Targeting different from traditional farming?
Traditional farming mass markets to entire zip codes or farm areas, spending 95% of your budget on people who aren't going to sell soon. Smart Targeting uses AI and predictive algorithms to narrow your farm to just the top 20% of households most likely to sell in the next 12 months. This laser-focused approach puts you in front of the right people consistently, saves time and money, and grows your listing pipeline more effectively. With 82% of sellers listing with the first agent they speak to, targeting the right homeowners is crucial.
What marketing channels does Smart Targeting use?
Smart Targeting automates marketing across multiple channels including online advertising, email marketing, postcards, and handwritten letters. All marketing includes your name and branding. The system also creates custom landing pages designed to convert seller leads when they respond to your marketing. You can view and select from a digital catalogue of marketing templates for online ads, custom direct mail, and just listed/sold cards through the Marketing Template feature.
What happens when leads respond to my Smart Targeting campaigns?
When leads respond to your marketing, they're directed to landing pages specifically designed to convert seller leads. Once they submit their contact information, they automatically receive a Comparative Market Analysis (CMA) and monthly local trends reports to move them through your pipeline. The leads are captured in your Top Producer CRM where you can manage follow-up. The check-in feature alerts you to new leads and tells you what needs attention now, and you can schedule and automate follow-ups so no leads slip through the cracks.
Do I need Top Producer CRM to use Smart Targeting?
Yes, Smart Targeting is designed to work with Top Producer CRM. It is available as an add-on to the Pro plan ($179/month) as Pro + Smart Targeting, or included in the Pro + Farming plan starting at $599/month. The integration allows you to manage everything from lead capture through conversion in one location, with seamless access to lead management capabilities, contact tracking, and follow-up automation within the CRM.
How do I define my farm area with Smart Targeting?
You can define your real estate farm area in two ways: by entering a ZIP code or by directly selecting a location on the map to create a custom farm area. Once you define your farm, the powerful predictive marketing system analyzes data and local market trends on every home in that area to identify the triggers that lead to people selling their home. The system then identifies the top 20% of households most likely to list soon.
What data does Smart Targeting analyze for predictions?
Smart Targeting analyzes everyone who has listed in the last 20 years and examines 2,000 attributes to identify patterns. This includes where homeowners worked, whether they were married or divorced, how many kids they have, how long they lived in the home, how much equity was in the home, and many other property and homeowner attributes. The system uses this data to determine why people have listed in the past and applies those insights to predict who is likely to sell today.
What reporting and analytics does Smart Targeting provide?
Smart Targeting provides a real-time dashboard with reporting on campaign performance and ROI tracking. You can track lead conversion rates, marketing impressions, prediction results, and more. The simple dashboard lets you keep tabs on all aspects of your farming effort. The check-in feature tells you what needs attention now, and you can measure success by tracking how many listings you're generating from your farm area.
Who should use Smart Targeting?
Smart Targeting is designed for real estate listing agents, independent realtors, small to mid-size teams, local market specialists, and growth-focused brokers who want to dominate their farm areas. It's ideal for agents who want to stop chasing unlikely deals and focus on real potential sellers. The tool is best for serious agents and brokerages looking to gain a competitive advantage and establish local market dominance through predictive seller analytics and automated marketing.
How much does Smart Targeting cost?
Smart Targeting is available as Pro + Smart Targeting (contact for custom quote since pricing varies based on farm size) or included in Pro + Farming which starts at $599/month. The base Pro plan required as a foundation costs $179 per user/month. There is no free tier - Smart Targeting is a premium paid feature. For the most accurate pricing for your specific farm size, you need to contact Top Producer directly at (833) 387-1911 or request a quote through their website.