TIFIN
Revolutionizing finance with AI-driven insights and automated portfolio management.. [Contact for Pricing]
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What is TIFIN?
TIFIN is an AI-powered fintech platform built for wealth management, asset management, and insurance industries. The company's flagship product TIFIN.AI brings an agentic operating system to wealth, consolidating AI-native companies like Magnifi, Sage, and Axis into one unified platform that coordinates AI agents across workflows with shared context and sequenced tasks. TIFIN builds agentic workforce platforms that support home office teams, financial advisors, and end clients across various workflows including operations, investments, and growth.
TIFIN Wealth is a key product that helps financial advisors generate personalized investment proposals in minutes. It uses intelligent risk alignment through multi-dimensional assessments that evaluate risk preference, risk capacity, and portfolio risk. The platform creates goal-based micro-plans for retirement focusing and converts prospects by aligning portfolio risk within their unique risk band. TIFIN also offers TIFIN Give for philanthropy management, helping family offices and foundations organize, plan, and execute charitable gifts with IRS compliance support in a single portal.
The platform serves asset managers, wealth managers, financial advisors, RIAs, broker-dealers, family offices, wealthtech providers, and insurance providers. TIFIN's focus areas include Agentic Workforce Platforms, Tax Intelligence, Workplace to Wealth infrastructure connecting workplace benefits to personal wealth platforms, and Distribution Science using AI-driven intelligence to help asset managers reach the right advisors and investors.
TIFIN was founded in 2018 by Dr. Vinay Nair and is backed by strategic partners including J.P. Morgan, Morningstar, Hamilton Lane, Franklin Templeton, and SEI. The company's mission is
TIFIN pricing
Pricing model: Freemium
TIFIN Wealth costs $125 per month per advisor for FPA advisors and $150 per month per advisor for general financial advisors. The platform offers month-to-month licensing with no long-term contracts. Free tier is available for firms managing under $100M AUM according to marketplace listings, with 20% discount for firms managing above $100M. Magnifi Personal subscription plan is available at $14/month for DIY investors including AI-powered investing assistant, guided portfolio building, personalized market news, and on-demand analytics. Enterprise pricing for TIFIN.AI agentic OS requires contacting sales for custom quotes.
TIFIN pros
- AI-powered agentic operating system for wealth management
- Generates personalized investment proposals in minutes
- Intelligent multi-dimensional risk alignment assessment
- Integrates with Fidelity, Schwab, Orion, Black Diamond, and CircleBlack
- FINRA-compliant investment proposal solution
- Month-to-month licensing with no long-term contracts
- Goal-based micro-planning for retirement objectives
- White-labeled platform option for family offices
- Full grant lifecycle automation for philanthropy
- Connects workplace benefits to personal wealth platforms
- AI agents work across operational and investment workflows
- Reduces AI fragmentation in wealth management
- Supports complex asset contributions including real estate, shares, and crypto
- Real-time visibility into pledge status and giving capacity
- Affordable pricing at $125-$150 per month per advisor
TIFIN cons
- No publicly listed free tier for TIFIN Wealth
- Pricing information not transparent on main website
- Primarily designed for US-based advisors and firms
- Requires demo request to access full platform details
- Limited information on enterprise pricing for large firms
- Not all services available in every state
- Representation restricted to registered jurisdictions only
- May require integration setup with existing custodial systems
Frequently asked questions about TIFIN
What is TIFIN Wealth and how does it help financial advisors?
TIFIN Wealth is an AI-powered platform that enhances financial advisory services by delivering personalized investment solutions. It helps advisors optimize portfolio recommendations, improve client engagement, and align investments with individual risk tolerance and financial goals. Advisors use risk alignment and retirement planning questionnaires to generate personalized investment proposals within minutes that account for a client's willingness and ability to take on risk.
How does TIFIN Wealth's propgen capabilities work?
TIFIN Wealth uses risk and retirement planning assessments to generate customized investment proposals in minutes. By analyzing client risk profiles, financial goals, and market data, the platform provides advisors with tailored, data-backed recommendations. The 16-question risk assessment identifies a client's risk band by aligning willingness (risk preference) and ability (risk capacity) to take on risk, then uses a portfolio optimizer to recommend custom models.
What integrations are available with TIFIN Wealth?
TIFIN Wealth seamlessly integrates with leading CRM, custodial, and portfolio management platforms including Fidelity, Schwab, CircleBlack, Orion, Black Diamond, and many others. These integrations enable advisors to streamline workflows, connect client holdings and prospects, and enhance client servicing without manual data entry.
How does TIFIN Wealth improve risk alignment for clients?
TIFIN Wealth's Risk Alignment solution assesses an investor's ability and willingness to take on risk through a quantitative, multi-scoring approach. The risk assessment goes beyond subjective, one-dimensional scoring to focus on fact-based risk tolerance taking into account risk preference, risk capacity, and portfolio risk. By matching model portfolios to client risk profiles, advisors enhance client confidence, improve retention, and ensure investments align with financial objectives.
Who can benefit from using TIFIN Wealth?
TIFIN Wealth is designed for financial advisors, RIAs, broker-dealers, and wealth enterprises looking for an easy-to-use, affordable, FINRA compliant investment proposal solution. The platform helps firms personalize investment strategies, automate proposal generation, and optimize client engagement. It is also suitable for firms managing under $100M AUM who can access it for free.
What is TIFIN.AI and how is it different from other AI platforms?
TIFIN.AI is an industry-first agentic operating system for wealth that consolidates AI-native companies into a unified platform. It brings together the power of Magnifi, Sage, and Axis in one place. Unlike isolated AI tools, TIFIN.AI coordinates AI agents across workflows with shared context, enforced rules, and sequenced tasks. It solves AI fragmentation in wealth by connecting workflows, data, and decisions into one coordinated enterprise platform.
How does TIFIN Give simplify family giving for family offices?
TIFIN Give simplifies family giving by streamlining multiple types of charitable giving including private foundations. It organizes, plans, and executes all family gifts and IRS compliance in a single portal. Features include family engagement functionality for next-generation giving, multi-custodial advisor-managed account options, management of complex asset contributions like real estate shares and crypto, in-platform due diligence support, and automated full grant lifecycle management.
What is the Distribution Science offering from TIFIN?
Distribution Science is TIFIN's AI-driven intelligence that helps asset managers and financial providers reach the right advisors and investors. It empowers distribution and wealth teams to drive smarter sales, deeper engagement, and more effective growth using AI-powered insights and targeting capabilities.
What is the Workplace to Wealth platform?
Workplace to Wealth is infrastructure connecting workplace benefits and personal wealth platforms, enabling advice where savings and investment decisions begin. It uses AI to connect employees and workplaces with financial advice and products, bringing financial guidance to the point where people start making savings and investment choices.
What tax intelligence capabilities does TIFIN offer?
TIFIN offers tax intelligence and optimization for better wealth outcomes through advisor-centric platforms across investments and philanthropy. This includes the first philanthropic solutions designed to enable wealth enterprise growth, with IRS compliance support enabling timely accurate tax documentation, simplified compliance, and help for donors to get their deductions automatically.