Winware
Winware is an AI-powered tool designed to help businesses convert content viewers into market-qualified leads (MQLs) by offering cash incen...
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What is Winware?
Winware is an AI-native customer and market research platform that helps B2B teams make higher-confidence decisions by capturing and operationalizing first-party customer and market insight. The platform recruits qualified participants from LinkedIn, runs AI-moderated research studies, and synthesizes feedback into clear, actionable insights. It is designed for product teams, UX researchers, and marketing teams who need fast customer feedback on products, messaging, and content without the scheduling headaches of traditional moderated interviews.
Key features include LinkedIn-verified audiences (no anonymous panels or fake respondents), AI moderation that asks follow-up questions to uncover deep insights, and AI synthesis that creates summaries with quotes, highlight clips, and actionable recommendations. The platform supports testing on your own customers or having Winware source testers based on job title, company size, industry, and screener questions. It works for both product/UX use cases (deep product insights) and marketing use cases (testing messaging with buyers on homepage, landing pages, videos, blogs, social posts, ad creative, and PDF one-pagers).
Winware is trusted by B2B companies and is particularly valuable for teams who want to understand why prospects are not moving forward, test any content before publication, and get detailed product and customer insights faster than ever. The platform includes unlimited user seats, unlimited AI agents, screener questions to verify persona match, organization/team management, and an AI Research Agent that answers any question about your research. Winware is SOC2 and GDPR compliant, ensuring data security and privacy.
Winware pricing
Pricing model: Paid
Winware offers a free trial for self-sourced participants. The Always-on Research software platform is $399/month (annual only, $4,788/year). Pay-as-you-go Research is free. For participant sourcing: B2B Decision Leaders (C-Suite, VP's & Directors) cost $160/respondent on pay-as-you-go or $120/respondent with annual platform (25% discount); B2F IC's cost $90/respondent or $70/respondent with annual (22% discount); Consumer profile costs $50/respondent or $40/respondent with annual (20% discount). The platform includes 25 tests/year with AI Moderator. Extra tests can be purchased by contacting sales. Unlimited user seats and unlimited AI agents included. Enterprise customers can get invoice payment, Custom Terms of Service, and SSO via SAML.
Winware pros
- LinkedIn-verified participants with full profiles visible
- No anonymous panels or fake respondents
- AI moderation asks follow-up questions for deeper insights
- AI synthesizes results into actionable summaries with quotes and highlight clips
- Saves hours of work and days of time compared to traditional research
- 10 participants typically sufficient for qualitative insights
- 10 participants sourced within 1-3 business days
- Test on your own customers or internal stakeholders
- Target by job title, company size, industry, and screener questions
- Question templates make test setup fast (under 10 minutes)
- Unlimited user seats and unlimited AI agents
- AI Research Agent answers any question about your research
- SOC2 and GDPR compliant for data security
- Dedicated research expert support for paid plans
- Can duplicate studies once you have a preferred template
- Free trial available for self-sourced participants
- Slack channels available for quick customer communication
- Test both web collateral and video collateral
Winware cons
- Paid platform starts at $399/month (annual only)
- Winware sourcing participants requires paid upgrade
- Extra AI Moderator tests beyond 25/year cost extra
- Niche personas may take longer than 1-3 days to source
- Diminishing returns beyond 10 participants per persona per test
- Credit card only for 1-2 licenses (invoice only for Enterprise)
- Custom Terms of Service only for Enterprise customers
- Single Sign-On (SSO) via SAML only for Enterprise customers
- PDF and image testing listed as coming soon, not yet available
- 25 tests/year limit on AI Moderator included in platform
Frequently asked questions about Winware
What does 'Winware sources test participants for you' mean?
When you set up a test in Winware, you can set your desired target audience. Winware works with several panel providers to source test participants that match your target persona's criteria. All participants are LinkedIn verified and you get their LinkedIn URL to validate it.
How do you know you will find our ideal prospects to test and get feedback from?
Winware requires LinkedIn authentication for all B2B recruiting. They share the LinkedIn profile of the test participant so you can verify they match your target audience. They also offer screener questions which allow you to screen out test participants based on needs, behaviors, and other criteria.
How many test participants is needed for each test?
Since Winware tests are qualitative rather than quantitative, you will see great results with just 10 responses. You can set the desired number of participants in each test, but in their experience you get diminishing returns beyond 10 participants per persona per test.
How long does it take Winware to complete a test?
Winware can source 10 participants within 1-3 business days. It can take longer if the persona is niche.
What does 'test on participants that you source' mean?
You can use Winware to test on your own list of participants. Asking for feedback from your customers is a great way to test prototypes of new features. Winware also allows you to offer your own sourced participants a gift card, which is optional. Winware also offers to handle the gift card payments for you.
What is your 'AI Research Agent' and how is it different from just using ChatGPT, Claude or other AI tools?
With any AI tool, the quality of the output is greatly impacted by the quality of the input. Winware helps you capture feedback from real people who match your target customer. Their Research Agent will then review that research and answer any question that you have. All of your information is kept confidential from the AI platforms.
Are you sharing my information with AI platforms?
No. ChatGPT and all other platforms allow for control of data sharing. Winware has their setting to 'Off' on the 'Improve the model for everyone' setting, so your information is kept private.
How do you ensure that my data is safe?
Data security is critical for Winware. They are SOC2 and GDPR compliant. Certificates are available upon request.
What type of expertise and support can we expect?
Everyone on the Winware founding team has over a decade in qualitative research. They have set up question templates to make test setup fast. They also offer dedicated support for customers, answering all questions and helping set up tests. You can duplicate studies in the future once you have a test template that you like. Setting up a new test should take less than 10 minutes. They can also set up Slack channels with customers for quick access and communication.
Do you offer a free test?
Winware offers a free trial using test participants that you source. If you want Winware to recruit test participants for you, then you need to upgrade.