AI Review Reply Assistant
MARA Solutions is an AI Review Reply Assistant that enables businesses to respond to customer reviews with individualized, human-like respo...
Last verified:
Visit AI Review Reply Assistant
What is AI Review Reply Assistant?
MARA AI Review Reply Assistant is an AI-powered tool that helps businesses, especially hotels and hospitality companies, reply to customer reviews faster with personalized responses. The tool works through a simple copy-and-paste interface where users copy a review from platforms like Google, Booking.com, or TripAdvisor, paste it into MARA's Answer Generator, and receive a personalized reply suggestion in seconds. No templates are needed - the AI writes individual answers tailored to each review's content.
Key features include multilingual support (the assistant speaks every language and can reply in any language you wish), Brand Voice AI that automatically trains on your replies to mimic your language style, Smart Snippets that teach the AI how to respond to recurring complaints or praises like
AI Review Reply Assistant pricing
Pricing model: Paid
Free trial: 2 weeks with 40 review replies for free, no credit card required, no subscription needed. Paid plans are priced per property with response limits, starting at approximately €60/mo billed annually. Additional plans include €75/mo, €99/mo, €125/mo per property. Overage charges may apply for high volume of review replies. The copy & paste review response generator plan includes 200 answers at €60 EUR with €0.35 per additional answer, billed annually.
AI Review Reply Assistant pros
- Generates personalized responses without using templates
- Works with any type of review (hotel, tour operator, app reviews)
- Multilingual - replies in any language you wish
- Copy-and-paste interface for direct use in review platforms
- Generates review summaries for quick understanding
- Customizable tone of voice settings
- adjustable reply length settings
- Personal signature integration with random selection for multiple signatures
- Brand Voice AI automatically trains on your replies
- Smart Snippets teach AI for recurring complaints and praises
- Smart Snippets integrate seamlessly without repetition
- Quick access bar for frequently used settings
- Produces unique answers when generating again for same review
- Automatic clipboard copying of generated responses
- Fast - generates replies in seconds
- 3x faster response to customer reviews
- No credit card required for free trial
- 2-week free trial available
- 40 review replies free without subscription
- Awarded Best Reputation Management Software 2026
- Over 2,000 happy customers
- 4.8 out of 5 rating from 450+ reviews
- API available for programmatic integration
- MEWS Integration for hotel PMS
AI Review Reply Assistant cons
- Priced per property which increases cost for multiple properties
- No permanent free tier - only 2-week trial with 40 replies
- Overage charges may apply for high review volume
- Starting price around €60/mo billed annually
- Requires manual copy-paste rather than automatic retrieval
- Need to fine-tune responses for desired tone
- Signature must be entered in English for correct incorporation
- Best suited for hospitality industry, not generic businesses
- No free plan available after trial ends
- May not integrate with all property management systems
Frequently asked questions about AI Review Reply Assistant
What are Smart Snippets?
Smart Snippets enable you to teach the MARA AI how to respond to recurring complaints or praises, such as 'expensive parking' or 'no vegan breakfast options available'. Your AI Review Reply Assistant will incorporate the information you provide about how to address the specific complaint or praise without simply repeating the wording. You enter a complaint or praise description, add a response snippet telling the AI how you normally address this topic, and the Smart Snippets are incorporated naturally without repetition of wording whenever the topic is detected in a review.
How does Brand Voice AI work?
MARA AI is automatically trained based on your replies to create a personalized customer experience. With brand voice fine-tuning, you get your Brand Voice AI minutes after registering. The AI mimics your language for more personal replies with daily updates, incorporating even changes to your writing style quickly. Moving forward, your MARA AI adopts your brand's voice, offering customers an enhanced personalized experience through generated responses.
What languages does the review reply assistant support?
The review reply assistant is multilingual and writes review responses in any language you wish. In the settings, you can set your standard language for reply and summary. With 'auto' as reply language, the reply will be generated in the language of the original review. You can also select your standard language for the review summary and translation, which should be set to the language you are fluent in.
How do I generate a reply using MARA?
Simply paste any review into the review field, hit generate, and watch your AI assistant write an answer within seconds. The answer is automatically copied to your clipboard, so you just need to paste it wherever you want to post the answer. If you click generate again, the AI writes a new and different answer to the same review. You also always get a summary of the review which helps grasp the most important points at one glance.
What settings should I configure before getting started?
You should enter what kind of reviews you are answering (hotel, tour operator, or app reviews) to help the AI understand context. Add your specific business name if you want it incorporated into replies. Set one or multiple signatures for the end of replies (in English). Set your standard language for reply and summary, your standard language for review summary and translation, and customize your tone of voice and response length settings according to your preferences.
What review platforms does MARA work with?
MARA is a simple copy-and-paste tool that works for all types of reviews and responds directly in review platforms like Google, Booking.com, or TripAdvisor, or in your review management software. It works across major platforms including Booking.com, Google, and TripAdvisor.
How does the MEWS integration work?
The MARA x MEWS integration enables hotels to automatically transform guest feedback into real-time, actionable insights at check-in. MARA's AI technology extracts insights from reviews and surveys containing guest preference data and syncs them directly with the guest profile in MEWS. When the guest returns, MEWS' Smart Tips feature highlights key preferences, allowing front desk staff to deliver a tailored experience without extra effort. The integration is available via the MEWS Marketplace.
What is the free trial include?
The free trial includes testing the assistant for 2 weeks with 40 review replies for free, no credit card required, and no subscription needed. You can sign up for free and answer customer feedback immediately by creating an account with your email address.
How does MARA handle foreign language reviews?
The review reply assistant is multilingual and can write responses in any language you wish. You can set your standard language for the review summary and translation to the language you are fluent in. This way, you always get the review summary in your specified language, and whenever needed, the generated reply is translated into that same language as well.
What makes MARA responses personalized?
MARA writes individual responses without templates, creating personalized reply suggestions based on each review's content. The Brand Voice AI feature automatically trains on your replies to mimic your language style. Smart Snippets allow you to teach the AI how to respond to specific complaints or praises, making responses sound even more personal. The AI incorporates Smart Snippets naturally without repetition of wording, seamlessly integrating them when topics are detected.