Guru
Guru is an AI-powered knowledge management tool designed for enterprises. Primarily described as a next-generation knowledge platform, it s...
Last verified:
What is Guru?
Guru is an enterprise AI knowledge management platform that serves as a governed 'AI Source of Truth' for companies. It connects, structures, and delivers trusted knowledge from scattered sources across chats, documents, and apps into one unified knowledge layer. The platform structures, governs, and continuously improves company knowledge so every AI tool and person gets answers they can trust, preventing businesses from running on 'confidentally wrong AI.'
Key features include Knowledge Agents that deliver trusted AI answers and conversational chat in the flow of work, agentic search that retrieves and reasons rather than just finding documents, and a browser extension for Chrome, Edge, and Opera that eliminates tab-switching. Guru offers Knowledge quality automation that continuously verifies what's accurate and unverifies outdated content, duplicate detection, SME Verification with automated reminders, triggers that deliver content when viewing websites, Slack and Teams integrations, suggested answers, trending topics, Custom Pages for personalized landing pages, announcements, role-based access control, analytics & insights, HRIS sync, org chart & employee profiles, AI-recommended experts, and API access with MCP Server support for connecting to external AI systems like Claude or Cursor.
Guru is designed for enterprise teams including support teams, customer support managers, workforce management teams, HR teams, sales teams, and IT departments. It's ideal for organizations that need to centralize knowledge for agents, improve onboarding, streamline communications, boost agent efficiency, and scale knowledge management with high adoption and trust. Companies like Shopify, SeatGeek, Lemonade, TravelPerk, and HireVue use Guru to drive better outcomes.
Guru pricing
Pricing model: Freemium
Guru is a platform and expertise solution, not just a per-seat tool. Pricing is tailored to your organization's scale, knowledge complexity, and AI maturity. The investment includes full platform access, access to a team of solution engineers, knowledge architecture design, AI agent configuration and tuning, integration setup and rollout support, change management playbook, and ongoing optimization reviews. You stay autonomous in day-to-day ops. The package includes the AI Knowledge Layer (self-improving knowledge platform with automated knowledge quality & maintenance, Knowledge Agents for cited permission-aware answers, AI search grounded in governed knowledge, 100+ integrations and MCP delivery, verification workflows and usage signals, deep research), the Expertise layer (AI & KM Strategy Team for knowledge architecture design, AI agent configuration, integration setup, change management, ongoing optimization, AI strategy advisory), and Enterprise Governance infrastructure (SOC 2 Type II, HIPAA, GxP compliance, SSO/SCIM, role-based access, DLP masking, data encryption, permission-aware answers with citations and lineage, centralized audit logs). Guru for Good offers reduced cost pricing for eligible 501(c)(3) nonprofit organizations.
Guru pros
- Delivers cited, permission-aware AI answers right in workflow
- Knowledge Agents provide trusted AI answers and conversational chat
- Agentic search retrieves, reasons, and responds with needed knowledge
- Browser extension works in Chrome, Edge, and Opera without tab-switching
- Knowledge quality automation continuously verifies accuracy and unverifies outdated content
- Duplicate detection identifies redundant content using AI
- SME Verification with automated reminders keeps content fresh
- Triggers deliver content like lightning when viewing websites
- Slack integration lets employees find, record, and share info without leaving threads
- Teams integration enables searching and sharing verified info where teams collaborate
- 100+ integrations including Slack, Teams, Salesforce, Zendesk, Confluence, SharePoint
- MCP Server connects Knowledge Agents to external AI systems like Claude or Cursor
- Research mode turns complex questions into guided research plans with sources and citations
- Suggested answers provide proactive answers with trusted info that can be saved
- Trending Topics surfacing popular topics by turning Slack convos into content
- Custom Pages create personalized landing pages for teams or departments
- HRIS sync instantly imports data to ensure employee information stays up to date
- AI-recommended experts find the right people without hunting them down
- Analytics & insights show how teams use content and impact on performance
- SOC 2 Type II, HIPAA-ready compliance with enterprise SSO and DLP built in
- Every AI answer includes citations and audit trails for explainability
- Your data never trains Guru's AI models
- Content assist writing assistant powered by generative AI
- Collaborative editor with rich formatting and embedded media
Guru cons
- Respects real-time permissions feature is coming soon, not yet available
- Platform is expertise solution not just per-seat tool, potentially higher cost
- Investment tailored to organization scale requiring first conversation scoping
- Requires expertise layer engagement for knowledge architecture design and tuning
- Some integrations may need custom building if not in 100+ out-of-box lineup
- Enterprise-focused solution may be too complex for small teams or startups
- Knowledge quality automation requires setting up rules and signals you control
- Publishing workflows add approval steps that may slow content creation
Frequently asked questions about Guru
How does Guru pricing work?
Guru is a platform and expertise solution—not just a per-seat tool. Your investment is tailored to your organization's scale, knowledge complexity, and AI maturity. It includes full platform access, access to a team of solution engineers, knowledge architecture design, AI agent configuration and tuning, integration setup and rollout support, change management playbook, and ongoing optimization reviews. The team will scope the right engagement during your first conversation.
What does the expertise layer include?
Think of it as embedding a KM and AI strategy team into your organization. They design your knowledge architecture, configure and tune your AI agents, build your rollout playbook, and provide ongoing advisory on how to get the most from your AI investments. Your team retains full control of the Guru environment—the expertise accelerates time-to-value and ensures you're set up correctly from day one. It's a launchpad, not an ongoing dependency.
How is Guru different from Glean, Copilot, or building our own?
Other platforms connect to your data and retrieve what's there—as-is. Guru structures, governs, and continuously improves your knowledge so it gets more accurate over time. Corrections propagate everywhere. Governance is centralized, not per-tool. And Guru powers your existing AI tools via MCP rather than competing with them. Plus, you get the strategy and expertise to make it work—not just an instruction manual.
What integrations does Guru support?
Guru connects to 100+ enterprise tools out of the box—Slack, Microsoft Teams, Salesforce, Zendesk, Confluence, SharePoint, and more. Through MCP, your AI tools and agents pull from the same governed knowledge layer without rebuilding permissions or governance per tool. If something you need isn't there yet, Guru is always adding new integrations.
What security and compliance standards does Guru meet?
Guru is audited annually for SOC 2, Type II, Microsoft 365 Certification and the Google Cloud App Security Assessment framework (CASA). Guru has crosswalked its family of standards to industry requirements such as GDPR, HIPAA, HECVAT and CAIQ and supports those customers accordingly. All data is encrypted at rest and in transit. Permissions are inherited from existing systems and enforced in real time. Every answer includes citations and audit trails, and your data never trains an AI LLM.
Can I see Guru before committing?
Absolutely. The first conversation is a working session—not a sales pitch. They'll walk through how Guru fits your stack, your governance requirements, and your AI roadmap with real use cases relevant to your organization.
Do you have non-profit pricing?
Yes! Guru for Good is a Give First initiative that offers Guru at a reduced cost to eligible organizations. If your team is a 501(c)(3) nonprofit, reach out for more info.
What are Knowledge Agents?
Knowledge Agents deliver trusted AI answers and conversational chat right in the flow of your work. They pull insights from company info and deliver personalized answers and chat where your team is working (like in Slack, your browser, or any AI system). Answers are always secure and permission-aware, with citations on every answer.
How does Knowledge quality automation work?
Use Knowledge Agents to continuously verify what's accurate and unverify what's outdated—using rules and signals you control. This automates knowledge quality and maintenance while keeping humans in control. Automated reminders keep content fresh through SME Verification, and corrections propagate everywhere.
What is the Guru MCP Server?
The Guru MCP Server connects Knowledge Agents to external AI systems like Claude or Cursor with open standards. Through MCP, your AI tools and agents pull from the same governed knowledge layer without rebuilding permissions or governance per tool, powering your existing AI tools rather than competing with them.