Dixa
Dixa is a conversational customer service platform offering all-in-one solution for businesses of various sizes and industries. It provides...
Last verified:
What is Dixa?
Dixa is an agentic customer service platform built for ecommerce and other high-volume support teams. It brings phone, email, chat, WhatsApp, and social conversations into one workspace so agents can see full customer history and respond without switching tools.
The platform combines omnichannel inboxing with visual workflow automation. Teams can build routing rules, queues, business hours, SLAs, and handoffs without code, and conversations can be sent to the right person based on skill, language, priority, VIP status, or external data.
Dixa also adds AI in two layers: Mim AI Agent for resolving routine inquiries end-to-end, and AI Co-Pilot for helping human agents draft replies, translate, summarize, and use knowledge articles faster. The website emphasizes that the AI is designed to resolve issues and take actions, not just deflect questions.
It is also positioned as a performance and operations platform. Dixa includes real-time and historical analytics, QA scoring, dashboards, survey measurement, and advanced insights so managers can monitor performance, spot trends, and coach teams across channels.
Overall, Dixa is aimed at growing and enterprise support organizations that want to reduce manual triage, improve response times, and scale customer service without adding as much headcount. The strongest emphasis on the site is ecommerce, but the product is presented as useful for any team with meaningful omnichannel volume.
Dixa pricing
Pricing model: Paid
Dixa’s pricing page shows three main plans: Growth at €89 per agent per month, Ultimate at €139 per agent per month, and Prime at €179 per agent per month. All plans include omnichannel support, and AI products can be added to any plan. Growth includes all channels, external knowledge base, survey measurement, language detection, business hours, @mentions and linked conversations, SLAs, custom workloads, and native integrations; Ultimate adds routing with external data, knowledge-centered service, standard AI intent detection, advanced automations, knowledge AI translations, macros, sandbox access, and 3rd-party AI integrations; Prime adds SSO, advanced AI intent detection, Advanced Insights, custom user roles, multiple organizations, queue and claim restrictions, enterprise API limits, and outbound email templates. The pricing page also says Mim AI Agent, AI Co-Pilot, Quality Assurance, Advanced Insights, Voice Transcription, and Single Sign-On are available as add-ons across plans, with Advanced Insights included in Prime. A separate overage price list shows additional charges for usage beyond contracted limits, including agent seats, collaboration users, QA, Auto QA, Mim AI Agent usage, SSO, AI Co-Pilot, phone numbers, WhatsApp numbers, and telephony/SMS usage. The website does not advertise a free tier; it says to book a demo to discuss trial options.
Dixa pros
- Omnichannel support in one platform
- Unified customer history view
- Visual no-code workflow builder
- Intelligent routing by skill or language
- Routing by VIP status and priority
- Real-time analytics dashboards
- Historical performance reporting
- Built-in knowledge base support
- Automatic customer recognition
- AI Co-Pilot for agent assistance
- Mim AI Agent for self-service resolution
- AI can hand off complex cases with context
- Quality assurance scoring tools
- Advanced insights for operations teams
- Native integrations included
- Supports phone, email, chat, WhatsApp, and social
- Business hours and SLA controls
- Multiple organizations support in Prime
- Seasonal agent support for peak periods
- Enterprise API limits in Prime
Dixa cons
- Pricing is seat-based and can be expensive at scale
- AI features are add-ons on lower plans
- Advanced Insights is not included in all plans
- SSO is only included in Prime
- Some features require add-ons rather than base plans
- Voice transcription is an add-on
- Quality Assurance is an add-on
- No self-serve free plan is advertised
- Demo-led buying process limits instant signup
- Best suited to mid-market and enterprise teams
- Minimum commitment is implied rather than transparent
- Some telephony and SMS usage can incur overage charges
- Pricing details can be complex across plans and add-ons
- Seasonal agents are extra, not bundled everywhere
- Not ideal for very small support teams
Frequently asked questions about Dixa
What is Dixa?
Dixa is an agentic customer service platform for ecommerce brands and other support teams. It combines omnichannel conversations, routing automation, a unified agent workspace, AI self-service through Mim, AI assistance through Co-Pilot, and analytics in one system.
Which channels does Dixa support?
The pricing page says all plans include omnichannel support, and the website lists phone, email, live chat, WhatsApp, Instagram, Facebook Messenger, SMS, and social conversations. The site also emphasizes that every conversation lives in one place with full history.
What does Mim AI Agent do?
Mim is Dixa’s AI agent for resolving routine customer inquiries end-to-end. The website says it can handle refunds, tracking, order changes, and FAQs, learn from the knowledge base, and hand off complex issues to humans with full context.
What does AI Co-Pilot do?
AI Co-Pilot is built into the agent workflow to help humans respond faster. The site says it can suggest replies, improve drafts, translate on the fly, generate summaries, and surface relevant knowledge articles directly in Team Hub.
How does routing work in Dixa?
Dixa uses a visual flow builder and intelligent routing rules so conversations go to the right person automatically. Routing can use skill, language, priority, VIP status, custom rules, or external data, and the flows can be changed without code.
What is included in the Growth plan?
Growth is the entry paid plan at €89 per agent per month. It includes all channels, external knowledge base, survey measurement, language detection, business hours, @mentions, linked conversations, SLAs, agents teams and custom workloads, and native integrations.
What is included in the Ultimate plan?
Ultimate costs €139 per agent per month and includes everything in Growth. It adds routing with external data, knowledge-centered service, standard AI intent detection, advanced automations, knowledge AI translations, macros, sandbox access, and 3rd-party AI integrations.
What is included in the Prime plan?
Prime costs €179 per agent per month and includes everything in Ultimate. It adds SSO, advanced AI intent detection, Advanced Insights, custom user roles, multiple organizations, queue and claim restrictions, enterprise API limits, and outbound email templates.
Does Dixa have a free plan or free trial?
The website does not advertise a free tier. On the pricing page, Dixa says to book a demo to discuss trial options with the team.
Are there extra charges beyond the main plan price?
Yes. Dixa publishes an overage price list for additional usage that exceeds contract limits. It includes charges for extra agent seats, collaboration users, QA, Auto QA, Mim AI Agent usage, SSO, AI Co-Pilot, phone numbers, WhatsApp numbers, and telephony or SMS usage.