Haptik
Haptik is an AI-powered Conversational CRM that helps enterprises manage the customer lifecycle. Utilizing Generative AI, Haptik provides a...
Last verified:
What is Haptik?
Haptik is a leading conversational AI platform that builds enterprise-grade AI agents to deliver human-like customer experiences across the entire customer lifecycle, from acquisition to support. These scalable AI agents handle interactions on multiple channels including WhatsApp, web, voice, chat, and social media, using advanced LLMs like GPT, Llama, and Claude combined with RAG for accurate responses powered by enterprise data such as PDFs, product catalogs, and websites. Key features include no-code Agent Studio for building custom workflows, voice-first AI for natural phone conversations with dynamic routing and multilingual support in 100+ languages, seamless human handoff via omnichannel inbox, and analytics for tracking metrics like FRT, NPS, and sentiment.
Designed for high-impact use cases like support, sales, bookings, and lead qualification, Haptik's platform optimizes costs through smart caching, enables multi-step actions, and integrates real-time web data while staying on-brand. It empowers businesses in retail, eCommerce, fintech, BFSI, healthcare, and hospitality to automate routine queries 24/7, boost agent productivity with Smart Agent Chat recommendations, and derive insights from conversations. Trusted by 500+ enterprises like PVR INOX, Tira, and Kotak Life, Haptik reduces support costs, improves first response time by up to 70%, and increases repeat customers and NPS.
The platform emphasizes security with compliance to GDPR, ISO, CCPA, and more, plus partnerships with OpenAI and Microsoft for priority AI access. It's ideal for customer service, sales, and operations teams seeking scalable, controllable AI that unifies tools, cuts turnaround times, and drives ROI without rigid menus or repetitive responses. Haptik transforms CX by making interactions natural, empathetic, and efficient at scale.
Haptik pricing
Pricing model: Free
No public pricing or free tier listed; enterprise custom plans only. Contact sales via [email protected] or demo request for tailored quotes based on usage, channels, and features—no self-serve options.
Haptik pros
- Supports 100+ languages for global reach
- Voice AI agents for hands-free natural conversations
- Dynamic call routing based on intent
- RAG integration with PDFs, DOCX, CSVs, websites
- Flexible LLM choice: GPT, Llama, Claude
- Omnichannel deployment: web, chat, voice, WhatsApp
- Seamless human-AI handoff with omnichannel inbox
- Smart caching optimizes LLM costs and speed
- Multi-step actions in single commands
- Real-time web data with on-brand controls
- Custom analytics for FRT, NPS, sentiment
- No-code Agent Studio for quick builds
- Product catalog for smart recommendations
- ISO, GDPR, CCPA compliant security
- Partners with OpenAI and Microsoft
- Pre-built workflows for fast go-live
- Insights Agent for SOP compliance
Haptik cons
- Enterprise-only, no self-service signup
- Custom pricing requires sales contact
- POC to production may take time
- Heavily focused on customer service use cases
- Requires enterprise data setup for RAG
- Voice AI needs testing for accents
- Integration setup for live chat tools
- Scales for high volume, not small teams
- No public free tier available
Frequently asked questions about Haptik
What channels does Haptik support?
Haptik deploys AI agents across omnichannel platforms including Web, Chat, Voice, WhatsApp, social media messengers, SMS, and more, ensuring customers engage on preferred channels with seamless interactions.
How many languages does Haptik support?
Haptik's AI agents offer multilingual fluency in 100+ languages, breaking barriers for global communication with natural conversations including Hinglish and other regional dialects.
What LLMs can be used with Haptik?
Users can experiment with leading models like GPT, Llama, and Claude, selecting the best fit via flexible model selection in the Agent Builder for optimal business performance.
How does Haptik integrate enterprise data?
Leverage your knowledge base including PDFs, DOCX, PPTX, CSVs, websites, and product catalogs through multiple RAG systems for maximum accuracy and smart product recommendations.
What security standards does Haptik meet?
Haptik complies with ISO, GDPR, CCPA, CPRA, CyberGRX, FIPS 140-2, and is independently audited by BDO India LLP, ensuring robust data security and privacy.
Can Haptik handle voice interactions?
Yes, Voice AI Agents enable natural phone conversations with advanced intent detection, context-aware responses, dynamic routing, and empathetic listening for hands-free support.
How does human handoff work in Haptik?
AI agents seamlessly escalate complex queries to human agents via omnichannel inbox, integrating with any live chat tool or Haptik's built-in solution for faster resolutions.
What analytics does Haptik provide?
Custom dashboards track key metrics like first-time resolution, NPS, customer satisfaction, sentiment analysis, common questions, and Insights Agent for performance and SOP compliance.
Is there a free tier or trial?
No free tier or self-serve trial; request a demo or contact [email protected] for proof-of-concept to production onboarding tailored to enterprise needs.
What industries is Haptik built for?
Purpose-built for retail, eCommerce, fintech, BFSI, healthcare, hospitality, with pre-built workflows from billions of interactions and expertise over a decade.