Drift
Drift is an AI-based application designed to facilitate businesses with customer communications across multiple platforms such as chat, ema...
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What is Drift?
Drift is an AI-powered chat platform designed to convert website visitors into qualified pipeline by engaging them in real-time personalized conversations. As part of Salesloft, it improves the buying experience by providing instant answers to visitor questions through AI chat agents, reducing drop-offs, and accelerating sales cycles. It deanonymizes site visitors by identifying high-intent buyers, revealing company details, location, and account history while scoring engagement to deliver tailored chat experiences.
Key features include live chat with target accounts to skip forms and engage buyers immediately, Fastlane for instant lead qualification using tech stack data, and intelligent routing of qualified buyers into sales workflows like Rhythm for prioritized actions. ROI reporting tracks engagement metrics, high-converting conversations, and attributes success to pipeline and revenue, enabling continuous optimization. The platform drives efficiency for marketing and sales teams by bringing deeper insights and earlier buyer engagement.
Drift is ideal for revenue teams, marketers, and sellers in B2B companies seeking to transform website traffic into leads, shorten sales cycles, and grow revenue faster. It addresses challenges like unmet buyer expectations, lack of visibility into intent traffic, lengthy sales cycles, and difficulty measuring chat performance. With 4.5 G2 rating, it's suited for businesses wanting human-centric AI to enhance customer experiences at scale.
Drift pricing
Pricing model: Paid
Pricing details are not listed on the current Drift website, which has migrated to Salesloft. Access requires logging into Salesloft; previously offered free trials for conversational tools, now part of Salesloft's revenue orchestration plans with no specific tiers detailed publicly.
Drift pros
- Real-time personalized AI conversations
- Instant answers to visitor questions
- Deanonymizes high-intent site visitors
- Identifies company name and location
- Scores buyer engagement in real time
- Routes qualified leads to sales workflows
- Integrates with Salesloft Rhythm
- Fastlane for instant lead qualification
- Skips forms for target accounts
- Live chat engagement accelerates funnel
- ROI reporting on engagement metrics
- Attributes chats to pipeline and revenue
- Reduces buyer drop-off rates
- Shortens sales cycles effectively
- Drives more qualified pipeline faster
- Optimizes chat strategy continuously
- Provides buyer account history context
Drift cons
- Now integrated into Salesloft platform
- Limited standalone access post-migration
- Requires Salesloft login for Drift
- No direct pricing on current site
- Dependent on Salesloft ecosystem
- Potential learning curve for new users
- Focuses mainly on B2B revenue teams
- May need tech stack integration setup
- Enterprise-oriented, less for small biz
Frequently asked questions about Drift
What is the Drift AI Chat agent?
The Drift AI Chat agent engages website visitors with real-time personalized conversations, providing instant answers to questions, qualifying leads, and delivering a better buyer experience to drive more pipeline.
How does Drift improve the buying experience?
Drift provides accurate and instant answers via AI chat agents, keeps prospects engaged with personalized interactions, reduces drop-off, qualifies leads instantly, and enables booking meetings or live chats with reps to accelerate sales cycles.
What is Fastlane in Drift?
Fastlane uses your tech stack data to identify and qualify high-value buyers in real time, allowing them to skip form queues and connect immediately for faster engagement.
How does Drift deanonymize visitors?
Drift identifies high-intent buyers on your website, revealing relevant account data like company name, location, account history, scores engagement, and delivers the appropriate chat experience to convert them.
Can Drift route leads to sales teams?
Yes, when high-intent visitors interact, the AI agent routes qualified buyers into the seller’s Rhythm workflow as prioritized actions with full context for timely, personalized communication.
What ROI features does Drift offer?
Drift tracks engagement metrics, identifies high-converting conversations, attributes success to pipeline and revenue, and helps set benchmarks to refine chat strategies for better performance.
Who is Drift designed for?
Drift is for revenue teams including marketers and sellers in B2B companies looking to convert website visitors into leads, gain buyer insights, and accelerate growth across the revenue motion.
How has Drift's website changed?
Drift's website has migrated to Salesloft.com; users log in to Salesloft for Drift access, support, and resources while Salesloft continues innovating on behalf of customers.
What live chat capabilities does Drift have?
Drift enables live chat with target accounts to skip forms, engage buyers in real-time conversations, and move them faster through the sales funnel without traditional barriers.
Does Drift integrate with other tools?
Yes, Drift integrates within the Salesloft platform including Rhythm for workflows, tech stack for Fastlane qualification, and broader revenue tools for unified insights and actions.